Project – Development of a common branding scheme for the promotion of organic local products of the cross-border region

the Programme: 2007 - 2013 Greece - Bulgaria (EL-BG)

Description


Description: Organic agriculture is a constantly growing sector in the EU and globally. It produces high quality products and provides numerous other public benefits, especially those in the area of environment, management of natural resources and viability of rural areas. Implementation of local development models based on development of endogenous resources, will allow the local communities to keep in the area the economic value of their production with the strong impulse at changing from traditional cultivation to organic. The production of organic products is supported by the European Union and the countries as a measure that can help in prevailing population in the region, in the creation of new job places and in improving the competitiveness of the cross border area. Local organic products can find their “economic place” which will enable them to survive in the market and to be re-evaluated, due to the fact that there is an evolving demand for more genuine products, produced in an environmentally friendly manner. The project aims at realizing an important aspect for local communities such as the straggle against the negative consequences of the traditional, competitive and cost effective cultivations. Through support to farmers, in order to improve their trading practices and produce local and quality products, with the most limited environment negative impacts, local communities will have real reimbursable benefits. The branding scheme will be developed through the establishment of a cross-border partnership and relevant networking for the promotion of organic agriculture and sustainable development in the region and the improvement of trading practices of organic products, thus triggering economic activities that will lead to economic and social prosperity of the region. The project will result in the formulation of a strong physical and virtual network activated at both local and interregional level covering a great part of the cross border area for the promotion and diffusion of innovative knowledge, to safeguard organic business actors competitiveness within the global context by improving their trading capacity, the establishment of a commonly applicable strategy and branding scheme for the promotion of innovation in the areas of quality, assurance and marketing for organic agricultural products of the cross border area. The project will improve local organic business actors management skills and overall efficiency in all activities related to quality assurance and product trading. The networking and interaction with the technical and academic experts of the partnership will enable access to innovative knowledge on trading methods. The establishment and adoption of the common branding scheme will enable the farmers to achieve competitive advantage, improve quality of services and products and gain access to new markets.
Expected Results: on in the areas of quality, assurance and marketing for organic agricultural products of the cross border area. The project will improve local organic business actors’ management skills and overall efficiency in all activities related to quality assurance and product trading. The networking and interaction with the technical and academic experts of the partnership will enable access to innovative knowledge on trading and production methods. The establishment and adoption of the common branding scheme will enable the farmers to achieve a relevant competitive advantage, improve quality of services and products and gain access to new markets. Furthermore the project is expected to result in the improvement of the farmers' know how and to contribute to their socio-economic position. By that the whole region and especially the rural areas of the cross border region will benefit and their long term sustainability will be ensured.



Project Summary


Project name (EN): Development of a common branding scheme for the promotion of organic local products of the cross-border region
Project acronym: BIO BRAND

Period: 2007-2013
Date of latest update: 2016-04-30

Web: http://www.greece-bulgaria.eu/

Project start date: 2011-03-13
Project end date: 2013-03-12
Project status: Closed

Total budget/expenditure: EUR 522.600,00
European Union funding: EUR 444.210,00

Project documents


No outputs available yet.

Partners Data


Lead Partner (EN): Organic Products cluster
Lead Partner: ΔΙΚΤΥΟ ΒΙΟΛΟΓΙΚΩΝ ΠΡΟΙΟΝΤΩΝ
Address: 1, Morichovou sq., Thessaloniki, Greece

Address: 5 “Kiril i Metodij” Street, Sandaski, Bulgaria
Address: 1, Drujba str., Devin, Bulgaria
Address: University Campus, Administration Building, Thessaloniki, Greece
Address: 1ST KARATASOU STR,, Thessaloniki, Greece
Address: 1 st Morihovou Sq., Thessaloniki, Greece

Partners Location


  Lead Partner     Project Partner