Project - AT.BRAND

the Programme: 2007 - 2013 Atlantic Area


Description: AT.Brand focuses on innovation and management in integrated city branding. Looking beyond individual city branding, it will also explore the feasibility of a long-term strategy to co-brand the Atlantic area, building on recent developments in the Nordic countries and the Baltic Sea region. It will capitalize on best practice developments in place branding as well as and learning from past initiatives. A strong partnership of core cities will develop a suite of concrete actions including: a cross-learning programme of innovative city-brand management (development of methodological guidelines, thematic workshops, partner profiles and peer-review exercises); innovative pilot actions at local level with high potential for transferability; a complementary web-based toolkit for the Atlantic brand, highlighting core brand messaging; and creating a draft roadmap for co-branding the Atlantic area. AT.Brand will reinforce and complement local and regional strategies while showcasing the effectiveness of developing a coherent place branding strategy across the Atlantic area.
Achievements: Information on achievements is available on the projects web site:

Project Summary

Project name (EN): AT.BRAND
Project acronym: ATBRAND

Period: 2007-2013
Date of latest update: 2015-01-01


Project start date: 2013-12-31
Project end date: 2015-06-29
Project status: Closed

Total budget/expenditure: EUR 1.134.170,57
European Union funding: EUR 737.210,75

Project documents

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Partners Data

Lead Partner (EN): Dublin County Council
Lead Partner: Dublin County Council
Address: Dublin, Ireland

Address: Cardiff, United Kingdom
Address: Faro, Portugal
Address: San Sebastián-Donostia, Spain
Address: La Rochelle, France
Address: Liverpool, United Kingdom
Address: RENNES, France

Partners Location

  Lead Partner     Project Partner