The Baltic Sea archipelago of Stockholm, Åland and Turku is known as a nature tourism area. However, accessibility is still considered to be weak, cultural heritage, insular way of life and digital technology have not been utilized enough when creating valuable experiences for visitors during pre-, on-site and post-visit phases. Other challenges are low co-operation across borders and shortages in service chains. The overall objective is to develop existing, though almost untapped defence historical resources of Gålö seal farm, Bomarsund fortress, southern cape of Örö and Korpoström into appealing and sustainable destinations by increasing the awareness and experience value.
There are three sub-objectives:
1. the experience value will be improved by creating story-rich and informative digital content to illustrate the destinations,
2. the development will be supported by resolving shortages in infrastructure, supply chain and overall attraction management,
3. the aspects of cultural, ecological, economic and social sustainability in insular tourism are analyzed, and embedded in the actions and outputs of the project in order to increase the understanding of sustainability among visitors, locals, companies, tourism developers and public actors.
The project develops digital outputs for marketing and enrichment of visits, accessibility solutions, especially environmentally and culturally sustainable solutions, cross-border archipelago heritage tour suggestions, improved service chains, multidisciplinary development methods and e.g. joint virtual publication summarizing the best practices. In the end the four attractions will form a themed tourism attraction highlighting the history especially from the defence point of view. Improved accessibility and experience value have increased the number of visits, length of stay and tourism expenditure to revitalize business opportunities. Jointly developed solutions are also transferred to other insular destinations.
Expected Results (EN):
R2.1. More sustainable joint natural and cultural heritage based tourist attractions
Expected Outputs (EN):
The outputs of the project are
1. Digital outputs (both destination specific and joint) to stimulate visits, to help to plan the trip and to enrich the experience (e.g. story-rich videos, podcasts, pictures, mobile tourist guide, new digital marketing content with language versions illustrating the defense history linked to the archipelago features),
2. All destinations’ accessibility is improved after designing a more seamless service chain covering pre-visit, on-site visit and post-visit (e.g. by removing obstacles in physical accessibility, improving signs, routes and information of the services). Two totally new attractions (Gålö and southern cape of Örö) opened for public after renovating the rundown buildings and constructions.
3. Environmentally sustainable solutions are developed after utilizing a practical tool (e.g. Ecocompass) in the pilot destinations. Aspects of cultural and environmental sustainability are also embedded in the digital outputs.
4. Cross-border tour suggestions for chosen target groups are created and marketed.
5. Multidisciplinary development methods are developed (workshops and cross audits of the pilot destinations involve partners, experts, local entrepreneurs, education and research organizations, authorities, tourism organisations) and a virtual publication of the best practices is summarized in order to exploit the results of the project.
In the end the four attractions will form a themed tourism attraction highlighting the history especially from the defense point of view. From domestic and international tourists’ point of view, diversity of the offerings is increased and experience value as well as accessibility to and between the destinations enhanced. From project partners, entrepreneurs, heritage associations'' point of view grown awareness and developed supply have increased the number of visits, length of stay and tourism expenditure revitalizing business opportunities.