Out of the Blue - Isles in the MEDiterranean

Programme 2007 - 2013 Italy - Malta (IT-MT)

Date of latest update: 2022-03-29

Description

Description (IT):

Il progetto vuole sviluppare congiuntamente le potenzialità del turismo contribuendo al miglioramento dell’offerta turistica integrata attraverso strumenti di promozione innovativi e ampliamento dei percorsi tematici integrati Sicilia – Malta, già identificati e promossi nell’ambito di MEDPOT – progetto finanziato e realizzato a valere di INTERREG IIIA 2000-2006, concluso con successo nel giugno 2009. Si punta ad ampliare e consolidare le relazioni e collaborazioni operative, già sviluppate durante lo svolgimento di Medpot, tra le imprese di servizi al turismo italiane e Maltesi , gli istituti di formazione per il turismo, gli attori socio economici del territorio che hanno il compito di promuovere il turismo e di gestire il patrimonio turistico delle aree interessate: Sicilia occidentale - Isola di Malta Gozo e Comino. La collaborazione operativa transnazionale finalizzata alla creazione di una proposta turistica comune eco-sostenibile e alla promozione della stessa su canali innovativi e target di nicchia. Ciò anche allo scopo di perseguire un modello turistico diffuso nel tempo (destagionalizzazione) e nello spazio (percorsi alternativi). Si punta ad aumentare l’attrattività dei territori e l'occupazione soprattutto femminile utilizzando le più innovative tecnologie di comunicazione. Il target principale dell’azione di promozione sarà costituito dalle Associazioni e dai circoli internazionali che annualmente organizzano i viaggi sociali (Rotary, Lyons, Inner Wheels, ..)

Description (EN):

The project aims to jointly develop the tourism potential by contributing to the improvement of the services offered via integrated tools for promoting innovation and expansion of integrated thematic tours Sicily - Malta, already identified and promoted within the project - MEDPOT funded and implemented under the INTERREG IIIA 2000-2006 and concluded successfully in June 2009. It is intended to broaden and strengthen relations and collaboration which have already been developed in the course of the Medpot project among the Italian and Maltese tourism services companies, training institutes for tourism, socio-economic operators of the territory that are responsible for promoting tourism and manage the touristic resources of the interested areas: western Sicily – The Islands of Malta Gozo and Comino. Transnational operational cooperation aimed at creating an eco- sustainable tourism proposal and the promotion of the same through innovative channels and niche targets. This also in order to pursue a model of seasonally adjusted tourism and spread on alternative routes. It is intended to increase the attractiveness of the territories and employment, particularly of women, using the most innovative communication technologies. The main target of the promotion will be directed towards associations and international circuits that annually organise social travel itineries (Rotary, Lyons, Inner Wheels, ..)

Achievements (EN):

The project has contributed towards improving the integratedtourism offer through innovative promotional activities and increase in the number of integrated thematic itineraries betweenSicily and Malta. After having carried out an analysis of the territory and defined the itineraries Sicily and Malta have in common, the planning partnership produced video guides and set up free access WiFi areas in the territories of Sciacca (Agrigento), Castelvetrano (Trapani), Malta and Gozo to assist in the fruition of the itineraries and offer a guide service for tourists. The project has dedicated particular attention to the 2.0 web application tied to the diffusion of tour itineraries and to the involvement of the Sicilian and Maltese youth population to promote youth exchange programmes based on the English language and Mediterranean identity. In particular, a selected group of Sicilian and Maltese youth was involved in a cultural exchange visit and was trained in the use and in the dissemination of ad hoc apps for iPhone and Android developed by the project as well as in learning/information curves targeting their same age group. Another particular strategy targeted the international social clubs such as Lyons, Rotary, and Inner Wheels who promoted the OBIMED offer and were invited to follow the Paths of the Knights of Malta and trace back through the historical routes – appositely planned by the project – the customs, rituals, and traditions. Through the support of the project’s web portal the tourism, hotel, and catering industry, together with the technical tourism institutes in both Sicily and Malta, can advertise job placements for Sicilian and Maltese youth. • 3 integrated tourist itineraries • 4 WiFi areas set up and running • 2 software applications for mobile devices • 1 video-guide • 3 promotional videos on the itineraries

Website: http://www.italiamalta.eu/

Thematic information

Labour market and employment Tourism

Partners (5)

Lead Partner: Comune di Sciacca

Address: Via Roma 13, 92019 Sciacca, Italy

Legal status: n/a

Malta Tourism Society

Name: Malta Tourism Society

Address: PO Box 58, BKR 1250 Birkirkara, Malta

Legal status: n/a

Comune di Gharb

Name: Comune di Gharb

Address: Visitatio Street, 2623 Gharb, Malta

Legal status: n/a

Maltese Italian Chamber of Commerce

Name: Maltese Italian Chamber of Commerce

Address: The Exchange Buildings, Republic Street, VLT 1170 Valletta, Malta

Legal status: n/a

Comune di Castelvetrano

Name: Comune di Castelvetrano

Address: Piazza Umberto 5, 91022 Castelvetrano, Italy

Legal status: n/a

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Malta Tourism Society

Out of the Blue - Isles in the MEDiterranean

Partners and Projects info

Comune di Gharb

Out of the Blue - Isles in the MEDiterranean

Partners and Projects info

Maltese Italian Chamber of Commerce

Out of the Blue - Isles in the MEDiterranean

Partners and Projects info

Comune di Castelvetrano

Out of the Blue - Isles in the MEDiterranean

Partners and Projects info

Comune di Sciacca

Out of the Blue - Isles in the MEDiterranean

Lead partner

Project partner

Summary

Project name (EN): Out of the Blue - Isles in the MEDiterranean

Project acronym: OBIMED

Project start date: 2011-05-01

Project end date: 2013-04-01

Project status: closed

Total budget/expenditure: EUR 698 344.00

Total EU funding (amount): EUR 593 592.40

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Italy - Malta (IT-MT)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2015-07-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

25 / 25 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

135 / 135 (100%)

Notes on the data

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Out of the Blue - Isles in the MEDiterranean

Description

Thematic information

Partners (5)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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