The objective is with the aid of the international marketing of the transit route through South-East Finland to Russia, the countries of the CIS and vice versa to develop and strengthen business activity in the area. The project will also involve marketing the area of South-East Finland to foreign investors.
Another objective is to increase expertise with the aid of training projects in Straightways member companies. The projects will be implemented in collaboration with Kymenlaaksos education broker project.
Straightway and its member companies will take part in the implementation of the logistics part of the Eurorussia project. The focus of the activity will be shifted towards the development of Straightways member companies and the strengthening of logistics integrator development in member companies.