Project - Resource Centers and Innovation for Craftsmanship

Description


Description (EN): Because of trade globalisation, arts and crafts businesses are facing great difficulties. This is due to the individualism of artisans and artists, lack of financial and human resources and a reluctance to change design, production and sales habits. This consideration applies to any country. This appears as a paradox, since the Mediterranean has a strong tourist appeal, especially the Côte d'Azur, Corsica, Liguria and Sardinia (which regions are involved in the project with 7 partners). Therefore, it is necessary to react by offering a structured project to the artisans and operators of the Franco-Italian tourism supply chain. This project follows the cross-border programmes Interreg Alcotra ARTisART and Interreg Marittimo Me-R; however, it is innovative and puts sharing and sustainable development at the centre of the action. This project sees innovation as a lever for sustainable development and provides businesses with shared competence and service centres. The programme partners wish to address this vital challenge to optimise the competitiveness of the companies and the attractiveness of the regions. Through new creative experiences, this project should allow a diversified tourism offer as well as a cross-border cluster of arts and crafts. This project develops around trading and sharing places that will allow the actors of the tourism supply chain to join forces and gain visibility. A transnational approach is essential for better economic and social cohesion between the areas concerned. It will reduce development inequalities, optimise business visibility and establish efficient trade and lasting cooperation.
Description: Con la globalizzazione del commercio le aziende della filiera dell'artigianato artistico stanno incontrando grandi difficoltà. La causa va ricercata nell'individualismo di artigiani e artisti, nella mancanza di risorse finanziarie e umane, nella difficoltà a mettersi in discussione e a cambiare le abitudini nella progettazione, produzione e vendite. Questa considerazione vale qualunque sia il paese. Questo è tanto più paradossale perchè il Mediterraneo e nello specifico Costa Azzurra, Corsica, Liguria e Sardegna (regioni che intervengono nel progetto con 7 partner), sono aree che hanno un forte appeal turistico. È pertanto necessario reagire offrendo agli artigiani artistici e agli operatori della filiera turistica Franco-Italiani un progetto strutturato. Questo progetto fa seguito ai programmi transfrontalieri Interreg Alcotra ARTisART e Interreg Marittimo Me-R, distinguendosi per il suo carattere innovativo e pone al centro delle sue azioni la condivisione e lo sviluppo sostenibile. Il progetto individua nell'innovazione una leva per lo sviluppo sostenibile, mettendo a disposizione delle imprese dei poli di competenza e di servizio condivisi. Questa è una vera sfida che i partner del programma vogliono affrontare al fine di ottimizzare la competitività delle imprese e l'attrattività delle regioni. Questo progetto, attraverso nuove esperienze creative, deve consentire la diversificazione dell'offerta esistente per la filiera turistica e la creazione di una rete transfrontaliera dell'artigianato artistico. Questo progetto si sviluppa intorno a luoghi di scambio e di condivisione che permetteranno agli attori della filiera del turismo di unire le forze e ottenere visibilità. Un approccio transnazionale è essenziale per una migliore coesione economica e sociale dei territori interessati, ridurre le disuguaglianze nello sviluppo, ottimizzare la visibilità delle imprese, istituire scambi efficienti e una cooperazione duratura.
Description: Les entreprises qui composent la filière des métiers d’art peinent à lutter contre la mondialisation des échanges. En cause : l’individualisme avéré des artisans d’art et artistes, un manque de moyens financiers et humains, une difficulté à se remettre en question et changer d’habitudes en matière de conception, production et vente. Quelque soit le territoire, ce constat s’impose. Cela est d’autant plus paradoxal que le bassin méditerranéen et notamment la Côte d’azur, la Corse, la Ligurie et la Sardaigne (les 4 Régions qui sont représentées dans le projet avec 7 partenaires) sont des hauts lieux touristiques qui bénéficient d’une très forte attractivité. Il convient donc de réagir en proposant aux professionnels des métiers d'art et du tourisme franco-italiens un projet structurant. Ce projet fait suite aux programmes transfrontaliers Interreg Alcotra « ARTisART » et Interreg Maritime Me-R tout en se distinguant par son caractère innovant. Il place l’économie de partage et le développement durable au cœur de ses actions. Il fait de l’innovation un levier de développement durable en mettant à la disposition des entreprises des pôles de compétences et de services partagés. C’est un défi que les partenaires du programme veulent relever afin d’optimiser la compétitivité des entreprises et l'attractivité des territoires. Ce projet doit permettre une redynamisation du tissus économique local (développement d'entreprises existantes et création de nouvelles) via une approche réseau et un travail effectué sur la filière du tourisme durable. Ce projet s'articule autour de lieux d'échanges et de partage qui permettront aux acteurs de la filière touristique de se fédérer et de gagner en visibilité. Une approche transnationale s'avère indispensable pour une meilleure cohésion économique et sociale des territoires concernés, réduire les inégalités de développement, optimiser la visibilité des entreprises, mettre en place des échanges efficients et des coopérations durables.

Thematic Information


Thematics: Climate change and biodiversity  Coastal management and maritime issues  Sustainable management of natural resources  
Specific Objective: Streghten the cooperation in the cross border priority sectors for micro, small and medium-sized companies linked to green growth
Thematic Objective: (3) enhancing the competitiveness of SMEs by:
Investment Priority: (3a) promoting entrepreneurship, in particular by facilitating the economic exploitation of new ideas and fostering the creation of new firms, including through business incubators


Project Summary


Project name (EN): Resource Centers and Innovation for Craftsmanship
Project name (Other language): Centres de Ressources et d'innovation pour les Métiers d'Art
Project acronym: ART LAB NET

Period: 2014-2020
Date of latest update: 2020-02-21

Web: http://interreg-maritime.eu/

Project start date: 2017-02-01
Project end date: 2019-05-01
Project status: Closed

Total budget/expenditure: EUR 1.572.062,26
European Union funding: EUR 1.336.252,96

Project documents

The documents below were published as mentioned in field "Data source" (attached to each document). Keep.eu users are free to use these documents as long as the data source and keep.eu are mentioned.

Link to ART LAB NET videos
Type of document: Website / webtool / webforum / cooperation platformDate of the document: Not availableDate of publication in keep.eu: 2019-02-27Language of the document: Italian
Data source: https://www.artlabnet.com/fr/


Partners Data


Lead Partner (EN): Chambre de métiers et de l'artisanat Régionale PACA, section 06
Lead Partner: Chambre de métiers et de l'artisanat Régionale PACA, section 06
Address: Saint Laurent du Var, France
Website: www.cma06.fr
Legal status: public

Address: Sanremo, Italy
Legal status: private
Address: Macomer, Italy
Legal status: private
Address: Cagliari, Italy
Legal status: private
Address: Sassari, Italy
Legal status: public
Address: Ajaccio, France
Legal status: public
Website: http://www.cm-ajaccio.fr

Partners Location


  Lead Partner     Project Partner