Project - Competitiveness and Innovation of Companies in Port Towns

Description


Description (EN): Port cities experience a large influx of visitors and passengers linked to commercial transport, cruise activities and leisure. This potential commercial demand often evades port districts as often the stopover is limited to loading and unloading operations, leaving behind only the environmental burdens for serving these imposing volumes passing through and little return in terms of sustainable tourism. The city must therefore rethink the city-port relationship, in terms of urban planning, and organise itself to improve and qualify their ability to be competitive and innovative in terms of the commercial offer. The CIEVP project (“Competitiveness and Innovation of the Companies in Port Cities”) proposes to develop an attractive company/territory system for this demand and directed towards an innovative model of sustainable tourism. The involvement of districts as facilitators of favourable market conditions, the permanent participation of companies, of sector associations through their professional organisations, of port infrastructure operators and even of the navigation companies themselves are a key method for the governance and innovative nature of the project. The activities involve a socio-economic survey of the conditions and the relationship between port activities and urban centres, to define guidelines and local action plans in favour of those who use the port infrastructure and the economic operators of the territory. Significant pilot activities will be put into effect in each partner city as innovative actions and instruments, whether physical, intangible or digital, to improve the offer, the accessibility and to promote the development of the companies behind the ports in terms of sustainable tourism.
Description: Le città portuali vivono un grande afflusso di visitatori e passeggeri legati al trasporto commerciale, alle attività crocieristiche e al tempo libero. Questa potenziale domanda commerciale spesso però sfugge ai quartieri portuali in quanto spesso la sosta è limitata ad operazioni di carico e scarico, lasciando dietro solo gli oneri ambientali per la servitù di questi imponenti volumi di passaggio e poco ritorno in chiave di turismo sostenibile. Le città quindi devono ripensare urbanisticamente la relazione città porto e organizzarsi per migliorare e qualificare la loro capacità di essere competitive e innovative riguardo l’ offerta commerciale. Il progetto CIEVP "Competitività e Innovazione delle Imprese delle Città-Porto” si propone di sviluppare un sistema imprese/territorio attrattivo rispetto a questa domanda e orientato verso un modello innovativo di turismo sostenibile. Il coinvolgimento dei quartieri come facilitatori delle condizioni di mercato favorevoli, la partecipazione permanente delle imprese, delle associazioni di categoria attraverso le loro organizzazioni professionali, dei gestori delle infrastrutture portuali e anche delle stesse compagnie di navigazione rappresentano una metodologia chiave di governance e il carattere innovativo del progetto. Le attività prevedono un’indagine socioeconomica delle condizioni e del rapporto tra le attività portuali e i centri urbani, per definire linee guida e piani di azione locali a favore degli utenti delle infrastrutture portuali e degli operatori economici del territorio. Attività pilota significative saranno tradotte in ogni città partner in azioni e strumenti innovativi, fisici, immateriali o digitali, per migliorare l’offerta, l’accessibilità e per promuovere lo sviluppo delle imprese retroportuali in chiave di turismo sostenibile.
Description: Les villes portuaires connaissent un flux important de visiteurs qui y transitent au titre des transports commerciaux, des activités de croisière et de celles liées à la plaisance. Il s’agit de dizaines de millions de passagers par an. L’offre économique des villes est mal organisée pour satisfaire une demande commerciale importante qui intervient au cours d’un temps limité à quelques heures autour d’une escale ou d’un horaire et dans un espace géographique limité proche des quartiers portuaires. Le projet vise à organiser les entreprises du tourisme durable à relever le défi de l’élaboration d’une offre adaptée à cette demande en mettant en œuvre des moyens innovants. L’implication des villes responsables de l’instauration d’une gouvernance adaptée et l’association des entreprises à travers leurs organisations professionnelles et des gestionnaires des infrastructures portuaires sont l’une des clés pour améliorer la compétitivité des entreprises. Le projet prévoit l’élaboration d’un état des lieux de la relation entre les activités des ports et celles des centres urbains, ainsi que la détermination des besoins des usagers des infrastructures pour en tirer des orientations pour la rédaction de plans d’actions locaux. Des actions pilotes significatives seront mises en œuvres dans chaque ville partenaire pour un meilleur accueil, une accessibilité renforcée, la réalisation d’aménagement favorisant le développement des entreprises de la filière du tourisme durable. Au cours de la troisième phase du projet, une évaluation conclura un plan conjoint transfrontalier pour l’amélioration de la compétitivité et de la capacité d’innovation des entreprises. Le caractère innovant du projet consiste dans la participation permanente des entreprises, depuis leur implication dans l’élaboration de plans locaux, la mise en œuvre d’actions pilotes et l’élaboration d’un plan stratégique transfrontalier, ainsi qu’à travers la diffusion et la capitalisation des résultats.

Thematic Information


Thematics: Tourism  Urban development  
Specific Objective: Increased international competitiveness of micro and small businesses in the cross border priority sectors linked to green and blue growth
Thematic Objective: (3) enhancing the competitiveness of SMEs by:
Investment Priority: (3d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes


Project Summary


Project name (EN): Competitiveness and Innovation of Companies in Port Towns
Project name: Compétitivité et Innovation des Entreprises des Villes Portuaires
Project acronym: CIEVP

Period: 2014-2020
Date of latest update: 2017-06-26

Web: http://interreg-maritime.eu/

Project start date: 2017-01-01
Project end date: 2018-12-31
Project status: Closed

Total budget/expenditure: EUR 1.574.816,31
European Union funding: EUR 1.338.593,86

Project documents

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Partners Data


Lead Partner (EN): Ville d’Ajaccio
Lead Partner: Ville d’Ajaccio
Address: Ajaccio, France
Legal status: public

Address: Antibes, France
Legal status: public
Address: Alghero, Italy
Legal status: public
Address: Portoferraio, Italy
Legal status: public
Address: Genova, Italy
Legal status: public
Address: Corte, France
Legal status: public

Partners Location


  Lead Partner     Project Partner