Mediterranean floriculture; an interacting system to improve market positioning

Programme 2014 - 2020 INTERREG V-A Italy - France (Maritime)

Date of latest update: 2023-12-27

Description

Description (IT):

L’area di cooperazione rappresenta quella maggiormente significativa nei 2 paesi Italia e Francia per la filiera del florovivaismo ed è piuttosto omogenea. In questo comparto, dal quasi monopolio, le aree di progetto sono passate ad una concorrenza con circa 100 paesi produttori a livello mondiale in una forbice sempre più stretta tra i paesi del Nord Europa ad altissima tecnologia e capacità di gestire oltre il 50% del mercato globale e il sud del mondo che produce con costi di produzione irrisori. Le imprese sono generalmente ubicate in un territorio valido dal punto di vista climatico ma spesso non da quello orografico, mediamente di micro e piccole dimensioni, caratterizzate da costi di produzione elevati, una ridotta attitudine ad aggregarsi ma una elevata capacità professionale e specificità produttive di elevato valore, riconosciute a livello internazionale. La sfida è quella di creare le condizioni perché reggano la concorrenza e mantengano o meglio rafforzino le loro quote di mercato soprattutto all’estero. L’obiettivo perseguito è quello di elevare la capacità imprenditoriale irrobustendo la rete di servizi e creandone di nuovi dove serve, facilitando l’accesso alle innovazioni ai singoli produttori dell’ area transfrontaliera. La risposta individuale per le MPMI, è inefficace; occorre puntare a quella di filiere organizzate e di rete. Si tratta di mettere a punto per l’area transfrontaliera una strategia che proietti all’esterno la capacità competitiva delle imprese, tramite un approccio partecipativo e che consenta la salvaguardia delle specificità in un’ottica di sistema. Si capitalizzano anche i risultati di precedenti progetti per migliorare gli scambi di competenze all’interno della zona di cooperazione in modo che la capacità di adattamento alle necessità dei mercati rapida e flessibile e un maggior tasso di imprenditorialità riescano a compensare le evidenti diseconomie di scala nei confronti dei nostri maggiori competitori.

Description (FR):

L’aire de coopération représente la part la plus significative de la filière de l’horticulture ornementale pour les 2 pays, Italie et France, et elle est plutôt homogène. Dans ce secteur, les territoires du projet sont soumis à une forte concurrence avec presque 100 pays producteurs au niveau mondial, avec des créneaux toujours plus étroits entre les pays d’Europe du Nord à haute technologies et à la capacité de gérer plus de 50% du marché mondial, et le Sud du monde qui produit à des coûts de production dérisoires. Les entreprises sont généralement situés dans un territoire intéressant du point de vue climatique mais souvent pas idéal au niveau du relief. Elles sont en moyenne de micro et petite dimension, caractérisées par des couts de production relativement élevés, une aptitude réduite à se réunir mais une forte compétence professionnelle et des spécialités produites à forte valeur ajoutée, reconnues au niveau international. Le défi est celui de créer les conditions pour qu'elles se positionnent face à cette concurrence, qu’elles maintiennent voire renforcent leurs parts de marché, avant tout à l'étranger. L’objectif poursuivi est celui d’élever la capacité entrepreuneuriale en renforçant le réseau des services et en créant de nouveaux services utiles, en facilitant l’accès à l’innovation. La réponse individuelle des MPMA est inefficace. Il faut viser la réponse d’une filière organisée. Il s’agit de mettre au point pour l’aire transfrontalière une stratégie qui projette à l’extérieur la capacité compétitive des entreprises, par une approche participative . Le projet se propose de capitaliser les résultats des projets précédents pour améliorer les échanges de compétences à l’intérieur de la zone de coopération, de sorte que la capacité d’adaptation aux nécessités de marchés soit rapide et flexible, et qu’un meilleur taux d’entrepreneurs réussissent à compenser les évidentes distorsions dans les économies d’échelle au regard de nos principaux concurrents.

Description (EN):

This is the most significant cooperation area between Italy and France for the nursery gardening chain and is rather homogeneous. There used to be almost a monopoly in this sector, but the competing project areas are now about 100 producing countries. A narrowing range hs been developing between high-technology Northern European countries handling over 50% of the global market and the south of the world producing with small production costs. On average, the companies are micro- and small-sized and generally located in areas that are valid as far as climate but often not from the orographic point of view. They have high production costs and no penchant for aggregation, but they are highly professional and provide specific high-value products that are internationally recognised. The challenge is to create the conditions to keep up the competition and maintain or even strengthen their market shares, especially abroad. The aim is to increase entrepreneurial capacity by strengthening the service network, creating new services where needed and facilitating access to innovations for individual cross-border area producers. For MSMEs, individual responses are ineffective; those of organised network supply chains are necessary. It is a matter of developing a cross-border area strategy that will project the competitive ability of companies onto the outside, using a participatory approach that will systematically protect specific productions. This project also capitalises on the results of previous projects to improve the exchange of skills within the cooperation area. This way, adapting to market needs quickly and flexibly and a higher rate of entrepreneurship will compensate for the apparent diseconomies of scale against our primary competitors

Website: http://interreg-maritime.eu/

Thematic information

Cultural heritage and arts Tourism

Specific Objective: Increased international competitiveness of micro and small businesses in the cross border priority sectors linked to green and blue growth

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners (8)

Lead Partner: Regione Liguria

Address: 18038 Sanremo, Italy

Legal status: public

Website: http://www.agriligurianet.it

Total budget: EUR 165 870.24

ERDF budget: EUR 140 989.70

Syndicat du Centre Régional d'Application et de Démonstration Horticole

Name: Syndicat du Centre Régional d'Application et de Démonstration Horticole

Address: 83400 Hyères, France

Legal status: private

Website: http://www.scradh.com

Total budget: EUR 84 463.76

ERDF budget: EUR 71 794.20

SICA-Marché aux Fleurs d'Hyères

Name: SICA-Marché aux Fleurs d'Hyères

Address: 83400 Hyères, France

Legal status: private

Website: http://www.marcheauxfleurs.fr/

Total budget: EUR 81 957.90

ERDF budget: EUR 69 664.21

Hyères Hortipole

Name: Hyères Hortipole

Address: 83400 Hyères, France

Legal status: private

Website: http://www.florisud.fr

Total budget: EUR 82 991.15

ERDF budget: EUR 70 542.48

UNIVERSITA' DEGLI STUDI DI SASSARI Dipartimento di Agraria

Name: UNIVERSITA' DEGLI STUDI DI SASSARI Dipartimento di Agraria

Address: 7100 Sassari, Italy

Legal status: public

Website: http://www.uniss.it

Total budget: EUR 126 695.99

ERDF budget: EUR 107 691.59

Consiglio per la Ricerca in Agricoltura e l'Analisi dell'Economia Agraria Unità di ricerca per la floricoltura e specie ornamentali

Name: Consiglio per la Ricerca in Agricoltura e l'Analisi dell'Economia Agraria Unità di ricerca per la floricoltura e specie ornamentali

Address: 18038 Sanremo, Italy

Legal status: public

Website: http://www.istflori.it

Total budget: EUR 101 356.80

ERDF budget: EUR 86 153.28

Centro di Sperimentazione e Assistenza Agricola

Name: Centro di Sperimentazione e Assistenza Agricola

Address: 17031 Albenga, Italy

Legal status: public

Website: http://www.cersaa.it

Total budget: EUR 101 356.79

ERDF budget: EUR 86 153.27

Istituto Regionale per la Floricoltura

Name: Istituto Regionale per la Floricoltura

Address: 18038 Sanremo, Italy

Legal status: public

Website: http://www.regflor.it

Total budget: EUR 109 803.19

ERDF budget: EUR 93 332.71

Partners map

Partners and Projects info

Regione Liguria

Mediterranean floriculture; an interacting system to improve market positioning

Partners and Projects info

Syndicat du Centre Régional d'Application et de Démonstration Horticole

Mediterranean floriculture; an interacting system to improve market positioning

Partners and Projects info

SICA-Marché aux Fleurs d'Hyères

Mediterranean floriculture; an interacting system to improve market positioning

Partners and Projects info

Hyères Hortipole

Mediterranean floriculture; an interacting system to improve market positioning

Partners and Projects info

UNIVERSITA' DEGLI STUDI DI SASSARI Dipartimento di Agraria

Mediterranean floriculture; an interacting system to improve market positioning

Partners and Projects info

Consiglio per la Ricerca in Agricoltura e l'Analisi dell'Economia Agraria Unità di ricerca per la floricoltura e specie ornamentali

Mediterranean floriculture; an interacting system to improve market positioning

Partners and Projects info

Centro di Sperimentazione e Assistenza Agricola

Mediterranean floriculture; an interacting system to improve market positioning

Partners and Projects info

Istituto Regionale per la Floricoltura

Mediterranean floriculture; an interacting system to improve market positioning

Lead partner

Project partner

Summary

Project name (IT): Il florovivaismo mediterraneo; un sistema interagente per migliorare il posizionamento sui mercati

Project name (EN): Mediterranean floriculture; an interacting system to improve market positioning

Project acronym: FLORE3.0

Project start date: 2017-01-01

Project end date: 2019-04-01

Project status: closed

Total budget/expenditure: EUR 854 495.81

Total EU funding (amount): EUR 726 321.46

Co-financing sources:

ERDF: Amount, EUR 726 321.46.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Brochures / magazines / manuals

Brochure du projet

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://interreg-maritime.eu/fr/web/flore3.0/realisations

Publication date: 2022-10-12

Document date: 2019-03-31

Languages: fr

Attachment file: Download

Brochure di progetto

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://interreg-maritime.eu/it/web/flore3.0/checosarealizza

Publication date: 2022-10-12

Document date: 2019-03-31

Languages: it

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Italy - France (Maritime)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-12-27

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

129 / 129 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

891 / 891 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://interreg-maritime.eu/), or a website directly linked from it, on 2021-11-22, 2023-01-21 and 2024-03-12. Fields project name and achievement (from 51 projects) translated from French and Italian into English using the European Commission's eTranslation machine translation service.

The projects which fields include an eTranslation English text are the ones with the following acronyms: ADAPT, ART LAB EXPER, ART LAB NET, Cambusa, CIRCUMVECTIO, FRI_START, FrINET2, GIREPAM, GRAMAS, IN.VI.TRA Jeunes, IS@M, MAREGOT, MARITTIMOTECH, Me.Co., MON ACUMEN, NECTEMUS, O.P.E.R.A., SISTINA, SPlasH!, STRATUS, T.R.I.G – Eau, ,TOUR.I.S.M.O., VIVIMED, BlueConnect2, Cambusa, Fr.I.Net4.0, GRITACCESS, GRRinPORT, IMPACT, L.I.S.T. Port, PORT-5R, QM bac, SE.MI.N.A.RE., SMART TOURISM, BlueConnect, CAP.TERRES, CIRCUMVECTIO PLUS, CITRUS, EasyLog, FRI_START Evolution, FRI_START2, GNL FACILE, INTERMEDIA, ISIDE, LOSE+, ME.T.A.V.I.E., MED PSS, MEDCOOPFIRE, NEPTUNE, TOUR.I.S.M.O. and TRIPLO+.

Languages

Contact Form

Mediterranean floriculture; an interacting system to improve market positioning

Description

Thematic information

Partners (8)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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