The hidden treasures of the Mediterranean

Programme 2014 - 2020 INTERREG V-A Italy - France (Maritime)

Date of latest update: 2023-12-27

Description

Description (EN):

The key idea of this project (Hidden Treasures of the Mediterranean) is to increase the international competitiveness of small and very small tourism businesses operating in 'hidden' internal areas by forming local networks and a cross-border macro system. The plan is also to develop a wide range of accommodation facilities such as holiday homes, B&Bs and farmhouses as an alternative to regular hotels, and combine them with hiking, biking, green traveling and tasting local products. The areas concerned are the following: Genoese Valleys and Val d'Aveto (Liguria), Sorgono area (Sardinia), Municipalities of Evisa and Tolla (Corsica). The businesses have the challenge to attract travellers to little known, scarcely developed locations as compared to the overcrowded coasts. They need to attract slow tourism by offering experiences and a greater connection with the local culture, involving especially foreign visitors. In order to acquire a competitive market position, a portfolio of residences and related activities (and typical products) will be created and adapted to international quality standards, followed by thematic and cross-regional tour packages. The geographical and cultural proximity of the 3 regions will help build paths (from north to south) between Liguria, Corsica and Sardinia. The innovation of the project is organisational: the local networks will set up and manage together the widespread hospitality systems, while the cross-border macro network will manage the marketing of the brand (through the web portal and the network points of sale). An innovative orchestration portal will make tourism products more easily manageable (for network operators) and usable (for tourists).

Description (FR):

L'idée clé du projet Les trésors cachés de la Méditerranée est d'accroître la compétitivité internationale des petites et micro entreprises touristiques qui se trouvent dans les zones intérieures des régions de la coopération et qui sont 'cachées', à travers un réseau d'agrégation (réseaux locaux qui sont ensuite combinés dans un macro réseau transfrontalier) et le développement d'une formule alternative d'hôtel répandu, qui combine résidence (gîtes, chambres d'hôtes, agritourisme, etc.) et d’activités (randonnées, VTT, trains verts, dégustations de produits typique, etc.) liées aux caractéristiques des zones concernées, qui sont: Valli Genovesi et Aveto (Liguria), région de Sorgono (Sardaigne), région de Tolla et Evisa (Corse). Le défi territoriale au quel les entreprises font référence est d'attirer les voyageurs vers les zones moins développées et connues pour le tourisme (vis à vis du littoral surpeuplé) grâce à une proposition attrayante pour un type spécifique de touristes, ceux SLOW (notamment étrangers) qui sont à la recherche d’expériences en connexion avec la culture locale. Pour acquérir un positionnement concurrentiel sera créé, avant tout dans chaque zone un portefeuille de résidences et d'activités (et des produits typiques) adapté au standard internationaux de ce type de marché et puis des paquets thématiques liés aux territoires: la proximité géographique et culturelle de ces 3 régions permettra de construire des liaisons et des parcours (du nord au sud) entre la Ligurie, la Corse et la Sardaigne. L'innovation du projet est d'ordre organisationnel: les réseaux locaux devront gérer d'une manière unifiée le système de hospitalité répandue, tandis que le réseau macro (geie) ira gérer la commercialisation internationale de la marque (par l'intermédiaire du portail web et la chaîne de magasins du réseau). Un portail innovante d’orchestration pourra rendre le produit touristique plus gérable (pour les opérateurs de réseau) et efficace (pour les touristes).

Description (IT):

L’idea chiave de I TESORI NASCOSTI DEL MEDITERRANEO è quella di accrescere la competitività internazionale delle piccole/piccolissime imprese operanti nel settore turistico insediate in aree interne e 'nascoste', attraverso l’aggregazione in rete (reti locali poi riunite in una macro rete transfrontaliera) e lo sviluppo di un sistema di OSPITALITÀ DIFFUSA alternativo a quello alberghiero, che combina residenzialità (case vacanze, BandB, agriturismi, ecc.) e attività collaterali (escursioni a piedi, in bici, con trenini verdi; degustazioni di prodotti tipici, ecc.) legate alle peculiarità delle aree interessate, che sono: Valli Genovesi e Val d’Aveto (Liguria), zona di Sorgono (Sardegna), i Comuni di Evisa e Tolla (Corsica). La sfida territoriale a cui si rifanno le imprese è quella di attirare viaggiatori in aree scarsamente sviluppate e conosciute a livello turistico (a fronte del sovraffollamento costiero) sviluppando una proposta attrattiva per una precisa tipologia di turisti, quelli SLOW (in particolare stranieri) i quali, più che semplici soggiorni, cercano esperienze e un maggiore legame con la cultura locale. Per acquisire una posizione di mercato competitiva saranno creati, prima un portafoglio delle residenze e delle attività collaterali (e dei prodotti tipici) adeguati agli standard qualitativi internazionali e poi dei pacchetti turistici tematici e trasversali ai territori: la vicinanza geografica e culturale delle 3 regioni permetterà di costruire dei percorsi (da nord a sud) tra Liguria, Corsica e Sardegna. L’innovazione del progetto è di tipo organizzativo: le reti locali allestiranno e gestiranno in maniera unitaria i sistemi di ospitalità diffusa, mentre la macro rete transfrontaliera gestirà il marketing del MARCHIO (attraverso il portale web e la catena di punti vendita della rete). Un innovativo portale di orchestrazione renderà il prodotto turistico più facilmente gestibile (per gli operatori della rete) e fruibile (per i turisti).

Website: http://interreg-maritime.eu/

Thematic information

Tourism SME and entrepreneurship

Specific Objective: Increased international competitiveness of micro and small businesses in the cross border priority sectors linked to green and blue growth

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners (6)

Lead Partner: Rete d'imprese 'Genova torna in villa'

Address: 16018 Mignanego, Italy

Legal status: private

Website: http://www.genovatornainvilla.net

Total budget: EUR 203 873.61

ERDF budget: EUR 173 292.57

Mairie de Tolla

Name: Mairie de Tolla

Address: 20017 Tolla, France

Legal status: public

Website: http://www.mairiedetolla.fr

Total budget: EUR 176 505.00

ERDF budget: EUR 150 029.25

Mairie d'Evisa

Name: Mairie d'Evisa

Address: 20126 Evisa, France

Legal status: public

Website (not verified): http://www.evisa.fr

Total budget: EUR 297 414.00

ERDF budget: EUR 252 801.90

Società Italiana Radio Marittima

Name: Società Italiana Radio Marittima

Address: 16121 Genova, Italy

Legal status: private

Website: http://www.sirmspa.it

Total budget: EUR 204 111.60

ERDF budget: EUR 173 494.86

Impronta Società Cooperativa

Name: Impronta Società Cooperativa

Address: 8038 Sorgono, Italy

Legal status: private

Website: http://www.improntacooperativa.it

Total budget: EUR 219 899.75

ERDF budget: EUR 186 914.79

Consorzio Ospitalità Diffusa Una montagna di accoglienza nel Parco

Name: Consorzio Ospitalità Diffusa Una montagna di accoglienza nel Parco

Address: 16041 Borzonasca, Italy

Legal status: private

Website: http://www.unamontagnadiaccoglienza.it

Total budget: EUR 169 248.00

ERDF budget: EUR 143 860.80

Partners map

Partners and Projects info

Rete d'imprese 'Genova torna in villa'

The hidden treasures of the Mediterranean

Partners and Projects info

Mairie de Tolla

The hidden treasures of the Mediterranean

Partners and Projects info

Mairie d'Evisa

The hidden treasures of the Mediterranean

Partners and Projects info

Società Italiana Radio Marittima

The hidden treasures of the Mediterranean

Partners and Projects info

Impronta Società Cooperativa

The hidden treasures of the Mediterranean

Partners and Projects info

Consorzio Ospitalità Diffusa Una montagna di accoglienza nel Parco

The hidden treasures of the Mediterranean

Lead partner

Project partner

Summary

Project name (EN): The hidden treasures of the Mediterranean

Project name (IT): I tesori nascosti del Mediterraneo

Project acronym: Tesori Nascosti

Project start date: 2017-01-01

Project end date: 2019-04-01

Project status: closed

Total budget/expenditure: EUR 1 271 051.96

Total EU funding (amount): EUR 1 080 394.20

Co-financing sources:

ERDF: Amount, EUR 1 080 394.20.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

I Tesori nascosti del Mediterraneo - Sardinia Unexpected Island

Attachment type: link

Type of document: Video / film

Data source: http://www.tesorinascostidelmediterraneo.eu/

Publication date: 2020-01-30

Document date: 2019-03-31

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Italy - France (Maritime)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-12-27

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

129 / 129 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

891 / 891 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://interreg-maritime.eu/), or a website directly linked from it, on 2021-11-22, 2023-01-21 and 2024-03-12. Fields project name and achievement (from 51 projects) translated from French and Italian into English using the European Commission's eTranslation machine translation service.

The projects which fields include an eTranslation English text are the ones with the following acronyms: ADAPT, ART LAB EXPER, ART LAB NET, Cambusa, CIRCUMVECTIO, FRI_START, FrINET2, GIREPAM, GRAMAS, IN.VI.TRA Jeunes, IS@M, MAREGOT, MARITTIMOTECH, Me.Co., MON ACUMEN, NECTEMUS, O.P.E.R.A., SISTINA, SPlasH!, STRATUS, T.R.I.G – Eau, ,TOUR.I.S.M.O., VIVIMED, BlueConnect2, Cambusa, Fr.I.Net4.0, GRITACCESS, GRRinPORT, IMPACT, L.I.S.T. Port, PORT-5R, QM bac, SE.MI.N.A.RE., SMART TOURISM, BlueConnect, CAP.TERRES, CIRCUMVECTIO PLUS, CITRUS, EasyLog, FRI_START Evolution, FRI_START2, GNL FACILE, INTERMEDIA, ISIDE, LOSE+, ME.T.A.V.I.E., MED PSS, MEDCOOPFIRE, NEPTUNE, TOUR.I.S.M.O. and TRIPLO+.

Languages

Contact Form

The hidden treasures of the Mediterranean

Description

Thematic information

Partners (6)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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