Project - Environmental Strategies for Sustainable Tourism

Description


Description (EN): The marine and coastal environment cannot be constrained by administrative borders. This is even more true for the Tyrrhenian sea, the glue that holds together the cooperation area. This determines the presence of a strong inter-dependence between the cross-border territories. The environmental quality (and the economic development to which it is connected) of a coastal territory is closely linked to the environmental quality and the sustainability of other areas within the Programme. On this basis the Project intends to strengthen the competitiveness of the marine-bathing tourism sector, by supporting its sustainable development according to the assumption that a greater environmental quality and a lower human strain on natural resources may be translated into an increase in quantity and quality, in terms of environmental consciousness and spending capacity, of tourists throughout the cooperation area. In order to pursue this objective the project intends to strengthen the involvement of local stakeholders (companies, local authorities, NGOs) in order to define shared governance plans that are the result of a participatory logic in the view of co-designing the project outputs. In the same way it intends to create an eco-tourism brand defined and managed by local entities and organisations, favouring its appropriation in the common sense of the population. The innovativeness of the project is provided by: - the involvement of stakeholders through the establishment of an Advisory Board, which enables the stakeholders to participate in the Project’s decisions; - the use of an innovative method for involving stakeholders such as Appreciative Inquiry, previously successfully trialled in important contexts at the global level; - the use of data related to climate variations (seasonal forecasts and climate change scenarios) in order to define a sustainable development structure that anticipates these changes and may also be applicable in the medium-long term.
Description: L''ambiente marino-costiero non può essere costretto entro confini amministrativi. Questo è ancor più vero per il Mar Tirreno, vero collante dell’area di cooperazione. Ciò determina la presenza di una forte interdipendenza fra i territori transfrontalieri. La qualità ambientale (e lo sviluppo economico ad essa legato) di un territorio costiero è strettamente legato alla qualità ambientale e alla sostenibilità delle altre aree ricadenti nel Programma. Su queste basi il Progetto vuole rafforzare la competitività del settore turistico marino-balneare supportandone lo sviluppo sostenibile secondo l’assunto che una migliore qualità ambientale e un minor carico antropico sulle risorse naturali possa tramutarsi in un aumento della quantità e qualità, in termini di coscienza ambientale e di capacità di spesa, dei turisti per tutto il territorio di cooperazione. Per perseguire tale obiettivo si vuole rafforzare il coinvolgimento degli stakeholder locali (imprese, amministrazioni locali, ONG) al fine di definire dei piani congiunti di governance che siano il frutto di una logica partecipativa nell’ottica del co-design degli output di progetto. Con le stesse modalità si vuole creare un marchio eco-turistico definito e gestito da enti e organizzazioni locali, favorendone l’appropriazione nel common sense della popolazione. L’innovatività del progetto è data da: - il coinvolgimento degli stakeholder mediante la costituzione di un organo di consultazione, l’Advisory Board, che permetta loro di partecipare alle scelte del Progetto; - l’utilizzo di una modalità di coinvolgimento degli stakeholder innovativa quale l’Appreciative Inquiry, già sperimentato con successo in importanti contesti a livello globale; - l’utilizzo dei dati relativi alla variabilità del clima (previsioni stagionali e scenari di cambiamento climatico) in modo da poter definire un assetto di sviluppo sostenibile che anticipi tali cambiamenti e possa essere applicabile anche nel medio-lungo periodo.
Description: Le milieu marin côtier est un système qui ne peut pas être limitée par des limites administratives. Cela est encore plus vrai si on parle de la mer Tyrrhénienne, le véritable trait d''union entre les régions dans l''aire de coopération. Cela se traduit par une forte interdépendance entre les territoires transfrontaliers. La qualité de l''environnement côtier (et le développement économique qui en découle) est étroitement liée à la qualité et durabilité des autres systèmes environnementaux qui relèvent du Programme de coopération. Et sur cette base le projet vise à renforcer la compétitivité et la durabilité du tourisme marin côtier, dans l''hypothèse où une meilleure qualité de l''environnement et une pression humaine modérée sur les ressources naturelles peuvent se transformer en une augmentation de la quantité et la qualité, en termes de conscience environnementale et de capacité de dépenses, des touristes dans le territoire de coopération. Pour atteindre cet objectif, nous voulons renforcer l''implication des acteurs locaux (entreprises, collectivités locales, ONG) et établir des plans conjoints de gouvernance qui sont le résultat d''une approche participative dans la co-conception des produits du projet. De la même manière nous voulons créer une marque éco-tourisme définie et gérée par les autorités et les organisations locales, en encourageant l''appropriation de cette stratégie. L''aspect novateur du projet est lié à: - La participation des parties prenantes grâce à la création d''un organe consultatif, l’Advisory Board, pour leur permettre de participer aux décisions; - L'' application de formes et d''outils novateurs de participation des parties prenantes telles que l''Appreciative Inquiry; - L''utilisation des données relatives à la variabilité du climat (prévisions saisonnières et décennales) afin de définir un cadre de développement durable qui permette de anticiper ces changements et qui peut également être applicable à moyen et à long terme.

Thematic Information


Thematics: Governance, partnership  Tourism  
Specific Objective: Increased international competitiveness of micro and small businesses in the cross border priority sectors linked to green and blue growth
Thematic Objective: (3) enhancing the competitiveness of SMEs by:
Investment Priority: (3d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes


Project Summary


Project name (EN): Environmental Strategies for Sustainable Tourism
Project name: Strategie Ambientali per un Turismo Sostenibile
Project acronym: STRATUS

Period: 2014-2020
Date of latest update: 2017-06-26

Web: http://interreg-maritime.eu/

Project start date: 2017-01-09
Project end date: 2019-01-08
Project status: Closed

Total budget/expenditure: EUR 1.298.969,08
European Union funding: EUR 1.104.123,72

Project documents

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Partners Data


Lead Partner (EN): Università degli Studi di Cagliari - CIREM Sez.CRENoS
Lead Partner: Università degli Studi di Cagliari - CIREM Sez.CRENoS
Address: Cagliari, Italy
Legal status: public

Address: Villasimius, Italy
Legal status: public
Address: Aix-en-Provence, France
Legal status: private
Address: La Celle, France
Legal status: private
Address: Cagliari, Italy
Legal status: private

Partners Location


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