Project - SYSTEM FOR INNOVATIVE TOURISM IN THE HIGH MEDITERRANEAN

Description


Description (EN): This project intends to implement the shared solutions that have been brought up for the critical and common deficiencies of the cross-border tourist entrepreneurial system through an organic set of actions and innovative services designed by the partners involved in the two participating countries. The regions involved boast a consolidated attractiveness to international tourism which is still too concentrated during the high season and focused on bathing resorts. They all feature a considerable wealth of attractive resources not yet adequately exploited and systemised, which fail to meet their potential in terms of reaching interested groups of international visitors. The integrated diversification of the offer and highly innovative promotion will allow the seasonal adjustment of incoming flows as well as more permanence thanks to the multiplier effect that the creation of the single cross-border network will be able to generate. The structure of the project also responds to the principles of its common challenges and addresses the identified sustainable growth needs, contributing to the enhancement of the priority supply chains, particularly tourism understood as a fundamental asset for growth. The general objective of the project consists in equipping the entrepreneurial tourism system with an organic set of innovative and highly integrated promotional tools and actions that will allow the full enjoyment of the attractive resources of the cross-border region. The main results of the project will be an integrated system of services and products aimed at renewing the tourism offer of the areas involved and promoting it internationally.
Description: Il progetto intende concretizzare le soluzioni emerse e condivise alle criticità e carenze comuni del sistema imprenditoriale turistico transfrontaliero attraverso un insieme organico di azioni e servizi innovativi progettati dai partner coinvolti nei due Paesi del PC. I territori coinvolti vantano una consolidata attrattività verso il turismo internazionale che rimane ancora troppo concentrato nei periodi di alta stagione ed in particolare finalizzato alla balneazione. A ciò si aggiunge che ognuno di questi annovera un patrimonio notevole di risorse attrattive che non essendo ancora adeguatamente valorizzate e sistemizzate non riescono ad esplicitare le proprie potenzialità in termini di un adeguato raggiungendo delle fasce di visitatori internazionali potenzialmente interessate. La diversificazione integrata dell’offerta e la promozione altamente innovativa consentirà la destagionalizzazione dei flussi in arrivo e la maggiore permanenza grazie all’effetto moltiplicatore che la costituzione della rete unica transfrontaliera sarà in grado di generare. L’articolazione progettuale risponde inoltre ai principi delle sfide comuni poste dal PC e affronta i fabbisogni identificati alla base della crescita sostenibile contribuendo alla valorizzazione del delle filiere prioritarie, in particolare del turismo inteso quale asset fondamentale per la crescita. L’obiettivo generale del progetto consiste nel dotare il sistema turistico imprenditoriale di un insieme organico di strumenti e azioni promozionali innovativi ed altamente integrati tali da consentire la piena fruizione delle risorse attrattive del territorio trasfrontaliero. I principali output del progetto si concretizzeranno in un sistema integrato di servizi e prodotti finalizzato al rinnovamento dell’offerta turistica dei territori coinvolti ed alla sua promozione sullo contesto internazionale.
Description: Le projet vise à réaliser les solutions dégagées et partagées à des problèmes et des lacunes du système du tourisme d'affaires transfrontalières communes grâce à un ensemble complet d'actions et de services novateurs conçus par les partenaires impliqués dans les deux pays du PC. Les territoires concernés ont un fort appel au tourisme international qui reste encore trop concentré pendant la haute saison et en particulier visant à la baignade. Ajouté à cela, il est que chacun d'entre eux comprend une multitude d'attractions que les ressources non encore exploitées correctement et systématisée ne parviennent pas à faire son potentiel en termes de réalisation d'un des groupes de visiteurs internationaux adéquats susceptibles d'être touchés. La promotion intégrée dans la diversification et très innovant permettra l'ajustement saisonnier des flux entrants et une plus grande permanence grâce à l'effet multiplicateur que la constitution du réseau transfrontalier unique sera en mesure de générer. Le projet conjoint répond également aux principes des défis communs du PC et répond aux besoins identifiés à la base de la croissance durable en contribuant à l'amélioration des secteurs prioritaires, en particulier le tourisme compris comme un atout fondamental pour la croissance. L'objectif global du projet est de doter l'industrie du tourisme d'affaires d'un ensemble complet d'outils et d'activités promotionnelles innovantes et hautement intégrée pour permettre la pleine utilisation des ressources attractions du territoire transfrontalier. Le principal résultat du projet sera réalisé dans un système intégré de services et produits destinés au renouvellement de l'offre touristique des territoires concernés et sa promotion dans le contexte international.

Thematic Information


Thematics: Soil and air quality  Sustainable management of natural resources  
Specific Objective: Streghten the cooperation in the cross border priority sectors for micro, small and medium-sized companies linked to green growth
Thematic Objective: (3) enhancing the competitiveness of SMEs by:
Investment Priority: (3a) promoting entrepreneurship, in particular by facilitating the economic exploitation of new ideas and fostering the creation of new firms, including through business incubators


Project Summary


Project name (EN): SYSTEM FOR INNOVATIVE TOURISM IN THE HIGH MEDITERRANEAN
Project name: SISTEMA PER IL TURISMO INNOVATIVO NELL’ALTO MEDITERRANEO
Project acronym: SISTINA

Period: 2014-2020
Date of latest update: 2019-11-07

Web: http://interreg-maritime.eu/

Project start date: 2017-01-01
Project end date: 2019-03-31
Project status: Closed

Total budget/expenditure: EUR 937.774,30
European Union funding: EUR 797.108,18

Project documents

The documents below were published as mentioned in field "Data source" (attached to each document). Keep.eu users are free to use these documents as long as the data source and keep.eu are mentioned.

No outputs available yet.

Partners Data


Lead Partner (EN): Azienda speciale “BLUE HUB” della CCIAA Riviere di Liguria-Imperia La Spezia Savona
Lead Partner: Azienda speciale “BLUE HUB” della CCIAA Riviere di Liguria-Imperia La Spezia Savona
Address: La Spezia, Italy
Website: www.laspeziaeps.it
Legal status: public

Address: Pietrasanta, Italy
Legal status: public
Website: www.comune.pietrasanta.lu.it
Address: Bastia, France
Legal status: public
Website: www.ccihc.fr
Address: La Spezia, Italy
Legal status: private
Website: www.confartigianato.laspezia.it

Partners Location


  Lead Partner     Project Partner