Project - SYSTEM FOR INNOVATIVE TOURISM IN THE UPPER MEDITERRANEAN

Description


Description (EN): The project intends to develop the solutions, that have emerged and been shared, to the shared issues and shortcomings of the cross-border entrepreneurial system through an organic set of innovative actions and services planned by the partners involved in the two countries of the PC. The territories involved boast a consolidated attractiveness towards international tourism that is still too concentrated in high season periods and particularly aimed towards bathing. This is joined by the fact that each of these has a remarkable wealth of attractive resources that, as they are not yet adequately enhanced and systematised, are not able to capture their full potential in terms of an adequate reach to the groups of potentially interested international visitors. Integrated diversification of the offer and highly innovative promotion will enable the reduction of the seasonality of incoming flows and a greater length of stay thanks to the multiplier effect that the establishment of a unique cross-border network will be able to generate. The project structure also responds to the causes of the shared challenges posed by the PC and tackles the requirements identified based on sustainable growth by contributing to the enhancement of the priority supply chains, in particular of tourism understood as an essential asset for growth. The general objective of the project consists of equipping the entrepreneurial tourism system with an organic set of innovative and highly integrated instruments and promotional actions so as to enable full use of the attractive resources of the cross-border territory. The main outputs of the project will be developed in an integrated system of services and products aimed at the renewal of the tourism offer of the territories involved and its promotion in the international context.
Description: Il progetto intende concretizzare le soluzioni emerse e condivise alle criticità e carenze comuni del sistema imprenditoriale turistico transfrontaliero attraverso un insieme organico di azioni e servizi innovativi progettati dai partner coinvolti nei due Paesi del PC. I territori coinvolti vantano una consolidata attrattività verso il turismo internazionale che rimane ancora troppo concentrato nei periodi di alta stagione ed in particolare finalizzato alla balneazione. A ciò si aggiunge che ognuno di questi annovera un patrimonio notevole di risorse attrattive che non essendo ancora adeguatamente valorizzate e sistemizzate non riescono ad esplicitare le proprie potenzialità in termini di un adeguato raggiungendo delle fasce di visitatori internazionali potenzialmente interessate. La diversificazione integrata dell’offerta e la promozione altamente innovativa consentirà la destagionalizzazione dei flussi in arrivo e la maggiore permanenza grazie all’effetto moltiplicatore che la costituzione della rete unica transfrontaliera sarà in grado di generare. L’articolazione progettuale risponde inoltre ai principi delle sfide comuni poste dal PC e affronta i fabbisogni identificati alla base della crescita sostenibile contribuendo alla valorizzazione del delle filiere prioritarie, in particolare del turismo inteso quale asset fondamentale per la crescita. L’obiettivo generale del progetto consiste nel dotare il sistema turistico imprenditoriale di un insieme organico di strumenti e azioni promozionali innovativi ed altamente integrati tali da consentire la piena fruizione delle risorse attrattive del territorio trasfrontaliero. I principali output del progetto si concretizzeranno in un sistema integrato di servizi e prodotti finalizzato al rinnovamento dell’offerta turistica dei territori coinvolti ed alla sua promozione sullo contesto internazionale.
Description: Le projet vise à réaliser les solutions dégagées et partagées à des problèmes et des lacunes du système du tourisme d''affaires transfrontalières communes grâce à un ensemble complet d''actions et de services novateurs conçus par les partenaires impliqués dans les deux pays du PC. Les territoires concernés ont un fort appel au tourisme international qui reste encore trop concentré pendant la haute saison et en particulier visant à la baignade. Ajouté à cela, il est que chacun d''entre eux comprend une multitude d''attractions que les ressources non encore exploitées correctement et systématisée ne parviennent pas à faire son potentiel en termes de réalisation d''un des groupes de visiteurs internationaux adéquats susceptibles d''être touchés. La promotion intégrée dans la diversification et très innovant permettra l''ajustement saisonnier des flux entrants et une plus grande permanence grâce à l''effet multiplicateur que la constitution du réseau transfrontalier unique sera en mesure de générer. Le projet conjoint répond également aux principes des défis communs du PC et répond aux besoins identifiés à la base de la croissance durable en contribuant à l''amélioration des secteurs prioritaires, en particulier le tourisme compris comme un atout fondamental pour la croissance. L''objectif global du projet est de doter l''industrie du tourisme d''affaires d''un ensemble complet d''outils et d''activités promotionnelles innovantes et hautement intégrée pour permettre la pleine utilisation des ressources attractions du territoire transfrontalier. Le principal résultat du projet sera réalisé dans un système intégré de services et produits destinés au renouvellement de l''offre touristique des territoires concernés et sa promotion dans le contexte international.

Thematic Information


Thematics: Tourism  
Specific Objective: Streghten the cooperation in the cross border priority sectors for micro, small and medium-sized companies linked to green growth
Thematic Objective: (3) enhancing the competitiveness of SMEs by:
Investment Priority: (3a) promoting entrepreneurship, in particular by facilitating the economic exploitation of new ideas and fostering the creation of new firms, including through business incubators


Project Summary


Project name (EN): SYSTEM FOR INNOVATIVE TOURISM IN THE UPPER MEDITERRANEAN
Project name: SISTEMA PER IL TURISMO INNOVATIVO NELL’ALTO MEDITERRANEO
Project acronym: SISTINA

Period: 2014-2020
Date of latest update: 2017-06-26

Web: http://interreg-maritime.eu/

Project start date: 2017-01-01
Project end date: 2018-12-31
Project status: Closed

Total budget/expenditure: EUR 937.774,29
European Union funding: EUR 797.108,15

Project documents

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Partners Data


Lead Partner (EN): La Spezia Euroinformazione, Promozione e Sviluppo (La Spezia EPS)
Lead Partner: La Spezia Euroinformazione, Promozione e Sviluppo (La Spezia EPS)
Address: La Spezia, Italy
Legal status: public

Address: La Spezia, Italy
Legal status: private
Address: Bastia, France
Legal status: public
Address: Pietrasanta, Italy
Legal status: public
Address: Cagliari, Italy
Legal status: public

Partners Location


  Lead Partner     Project Partner