Project - Accessible and Open Tourism Itineraries

Description


Description (EN): ITACA intends to enhance an idea of innovative and sustainable tourism by promoting accessibility for all citizens as a qualifying value of competitiveness and inclusivity for companies and territories, through the implementation of development initiatives for eco-tourism products, as an identification tool assigned to operators in the tourism hotel, crafts and food sector involved in a pathway of quality and sustainability. The general objective is an increase in international competitiveness for micro and SMEs in sustainable tourism, through the development of a tourism brand, shared by the cross-border area, of accessible hospitality. The project also aims to create an institutional communication campaign targeted towards the dissemination and sharing of information on the accessibility of territories and services, in particular for disabled people. The main outputs are: 1 Cross-border tourism brand of accessible hospitality, 4 Tender announcements for tourism companies, 1 Web portal and App with map of accessible tourism itineraries, 1 Shared protocol for the tourism organisations and operators in the 5 regions, 4 Cross-border tourism itineraries, 4 Shared workshops for the cross-border itineraries. The project values existing experiences at the regional level but for the first time it intends to create stable tools at the cross-border level for tourism promotion and qualification of services, as well mapping the cooperation area by involving public bodies, SMEs and micro-companies, Chambers of commerce, NGO sector associations, and consumer association. ITACA is promoted by a public and private partnership and the solutions proposed by the project are innovative in terms of promoting an inclusive socio-economic model, a tangible response to a shared problem of tourist accessibility to the area’s territories, and overcoming physical and cultural barriers for the benefit of all.
Description: ITACA intende valorizzare un’idea di turismo innovativo e sostenibile promuovendo l’accessibilità per tutti i cittadini come valore qualificante di competitività e inclusività per le imprese e i territori, attraverso la messa a punto di iniziative di sviluppo di prodotti eco-turistici, come strumento d’identificazione assegnato agli operatori del settore turistico alberghiero, artigianato e agro-alimentare impegnati in un percorso di qualità e sostenibilità. L’obiettivo generale è l’aumento della competitività internazionale delle micro e PMI nel turismo sostenibile, attraverso lo sviluppo di un marchio turistico comune delle spazio transfrontaliero di ospitalità accessibile. Il progetto inoltre mira a realizzare una campagna di comunicazione istituzionale mirata per la diffusione e la condivisioni di informazioni sull’accessibilità di territori e servizi, in particolare per le persone diversamente abili. Output principali sono: 1 Marchio turistico transfrontaliero di ospitalità accessibile, 4 Bandi per imprese turistiche, 1 Portale web e App con Mappa di itinerari di turismo accessibile, 1Protocollo congiunto per gli enti e gli operatori turistici delle 5 regioni, 4 Itinerari turistici transfrontalieri, 4 Laboratori congiunti per gli itinerari transfrontalieri. Il progetto valorizza esperienze esistenti a livello regionale ma per la prima volta intende creare strumenti stabili a livello transfrontaliero di promozione turistica e qualificazione dei servizi, oltre che una mappatura dell’area di cooperazione coinvolgendo enti pubblici, PMI e microimprese, Camere di commercio, Associazioni di categoria ONG, associazioni di consumatori. ITACA è promosso da un partenariato pubblico e privato e le soluzioni proposte dal progetto risultano innovative in termini di promozione di un modello economico sociale inclusivo, risposta concreta a un problema comune di accessibilità turistica ai territori dell’area, superamento delle barriere fisiche e culturali a beneficio di tutti
Description: ITACA vise à promouvoir une idée du tourisme innovant et durable par la promotion de l''accessibilité pour tous les citoyens comme une valeur clé de la compétitivité et de l''intégration pour les entreprises et les territoires, à travers le développement d''initiatives de développement de produits éco-tourisme, comme un outil d''identification attribué aux opérateurs du secteur de l''hôtellerie, de l''artisanat et l''industrie agroalimentaire engagé dans une voie de la qualité et la durabilité. L''objectif global est d''accroître la compétitivité internationale des micro et PME dans le tourisme durable à travers le développement d''une marque touristique commune de la zone transfrontalière de hospitalité accessible. Le projet vise également à réaliser une campagne de communication institutionnelle ciblée pour la diffusion et le partage des informations sur l''accessibilité des territoires et des services, en particulier pour les personnes handicapées. Outputs principaux sont: 1 Mark touristique transfrontalier accessible, 4 appels pour les entreprises de tourisme, 1 portail web et App sur les itinéraires accessibles, 1 Protocole pour les agences et les tour-opérateurs des 5 régions, 4 itinéraires touristiques transfrontaliers, 4 laboratoires communs. ITACA améliore l''expérience existant au niveau régional, mais pour la première fois a pour objectif de créer des instruments stables dans la promotion du tourisme transfrontalier et la qualification des services ainsi qu''une cartographie de la zone de coopération, en impliquant des organismes publics, les PME et les micro-entreprises, chambres de commerce, associations catégorie, ONG et associations de consommateurs. ITACA est promu par un partenariat public et privé et les solutions sont innovantes en termes de promotion d''un modèle économique social inclusif, de réponse concrète à un problème commun d’accessibilité touristique des 5 régions, en surmontant les barrières physiques et culturelles au profit de tous.

Thematic Information


Thematics: SME and entrepreneurship  Tourism  
Specific Objective: Increased international competitiveness of micro and small businesses in the cross border priority sectors linked to green and blue growth
Thematic Objective: (3) enhancing the competitiveness of SMEs by:
Investment Priority: (3d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes


Project Summary


Project name (EN): Accessible and Open Tourism Itineraries
Project name: Itinerari Turistici ACcessibili e Aperti
Project acronym: ITACA

Period: 2014-2020
Date of latest update: 2017-06-26

Web: http://interreg-maritime.eu/

Project start date: 2017-01-01
Project end date: 2019-01-01
Project status: Closed

Total budget/expenditure: EUR 1.378.700,00
European Union funding: EUR 1.171.895,00

Project documents

The documents below were published as mentioned in field "Data source" (attached to each document). Keep.eu users are free to use these documents as long as the data source and keep.eu are mentioned.

No outputs available yet.

Partners Data


Lead Partner (EN): Società della Salute di Pisa
Lead Partner: Società della Salute di Pisa
Address: Pisa, Italy
Legal status: public

Address: Toulon, France
Legal status: private
Address: Cagliari, Italy
Legal status: private
Address: Grosseto, Italy
Legal status: private
Address: Ajaccio, France
Legal status: public
Address: La Spezia, Italy
Legal status: private
Address: Cagliari, Italy
Legal status: public

Partners Location


  Lead Partner     Project Partner