Heritage based agritourism product development in Latvia - Lithuania.

Programme 2014 - 2020 INTERREG V-A Latvia - Lithuania

Date of latest update: 2023-11-08

Description

Description (EN):

The project tackles the challenge of sustainable preservation of cultural heritage, development and promotion of cultural heritage based services and products to increase the number of visitors in the program area. Its overall objective is to build and promote a sustainable cross-border heritage based agritourism product covering all program area in LV and LT. In many rural farms people maintain inherited traditions in farming, culinary, crafts, fishing, building, architecture, gardening. The project team regards this as part of rural cultural heritage and sees high potential for a competitive cross-border heritage agritourism product. The product will represent open farms where visitors can see and experience rural heritage in attractive way through farm visits, guided excursions in farm museums and production facilities to show the farmlife processes from origins to modern prodcuction, guided excursions and master classes to demonstrate heritage in today’s life (like using the traditional methods in fish smoking, bread baking, pottery, etc.), tourist accommodation, interactive museum collections, product tasting, farm shops offering farm produce and souvenirs). Farms will be linked in tour itineraries to show the rich variety of regional differences, encourage group and individual travel and stay in the program area. The product will be built through systematic approach, offering a criteria framework and best practice based guideline to potential service providers and launching promotion campaign to build product recognition and reach the market. The project outputs are: 1) heritage agritourism product with 50 farms in LV and 50 farms in LT linked in 10 tour itineraries, 2) knowledge assistance to heritage agritourism farms (product criteria, 3 handbooks, info seminars, product accreditation), 3) promotional and marketing campaign.

Description (LT):

Projektas skirtas darniai kultūrinio paveldo išsaugojimo plėtrai ir kultūrinio paveldo paslaugų bei produktų skatinimui, siekiant padidinti turistų skaičių programos įgyvendinimo teritorijoje. Pagrindinis projekto tikslas yra darnaus tarpvalstybinio kultūrinio paveldo skatinimas per agroturizmo produktus programos teritorijoje Latvijoje ir Lietuvoje. Daugumoje ūkių kaime žmonės vis dar naudoja tradicinius senovinius ūkininkavimo, kulinarijos, žvejybos būdus, išlaiko senąsias tradicijas amatuose, statyboje, architektūroje. Projekto komanda laiko šias tradicijas kultūriniu kaimo paveldu ir mato didelį potencialą atsirasti konkurencingam tarpvalstybinio paveldo agroturizmo produktui. Šis produktas bus pristatomas turistams atviruose ūkiuose – gyvai bus galima ne tik pamatyti bet ir patiems išbandyti kaimo paveldo tradicijas. Atviri ūkiai bus prieinami turistams, juose veiks senovinių namų ūkio rakandų muziejai, vyks ekskursijos su gidais, bus galima sudalyvauti meistriškumo edukacinėse pamokose, parodančiose senųjų tradicijų išsaugojimą (tradiciniai žuvies rūkymo, duonos kepimo, puodų žiedimo metodai ir kiti amatai), bus galimybė apsigyventi ūkiuose, dalyvauti interaktyviose programose, degustacijose, veiks mažos parduotuvėlės siūlančios ūkiuose pagamintus produktus ar suvenyrus. Šie programos teritorijoje esantys ūkiai parodys didelę regionų įvairovę ir bus įtraukti į turistinius maršrutus bei siūlomi grupėms ar pavieniams keliautojams ne tik juos aplankyti, sudalyvauti siūlomose programose, bet ir ten apsistoti. Agroturizmo produktai, skatinantys tarpvalstybinį bendradarbiavimą ir kultūrinio paveldo išsaugojimą, atsiras palaipsniui – sukūrus kriterijų sistemą ir gerosios praktikos gaires būsimiems paslaugų teikėjams, prasidės reklaminė kampanija, produktai bus atpažįstami ir tik tada pateks į rinką. Projekto rezultatai: 1) kultūrinio paveldo agroturizmo produktai bus siūlomi ūkiuose Latvijoje ir Lietuvoje (po 50 ūkių kiekvienoje šalyje) bei bus įtraukti į dešimt turistinių maršrutų; 2) metodinė medžiaga šiems ūkiams (produkto kriterijai, 3 vadovai, informaciniai seminarai, produkto sertifikavimas); 3) reklaminė ir rinkodaros kampanija.

Description (LV):

Projekta mērķis ir izveidot un popularizēt ilgtspējīgu pārrobežu agritūrisma produktu, kas ir pieejams visā programmas teritorijā Latvijā un Lietuvā. Daudzās lauku saimniecībās tiek uzturētas pārmantotās tradīcijas saimniekošanā, ēdienu gatavošanā, amatniecībā, zvejā, ēku arhitektūrā un dārzkopībā. Projekts to uzskata par lauku kultūras mantojuma sastāvdaļu un redz potenciālu konkurētspējīgam pārrobežu agritūrisma maršrutam: apmeklētājiem atvērtas lauku saimniecības, kurās tūristi saistošā veidā var iepazīt kultūras mantojumu: saimniecības apskate, ekskursijas saimniecību muzejos un ražotnēs, rādot lauksaimnieciskos procesus no pirmsākumiem līdz mūsdienīgai ražošanai, demonstrējumi un meistarklases, iepazīstinot ar senā mantojuma pielietojumu mūsdienās (zivju kūpināšana, maizes, cepšana, podniecība, utt.), tūristu naktsmītnes, produktu degustācijas, saimniecību veikaliņi, kur iegādāties produkciju un suvenīrus. Agritūrisma saimniecības tiks saistītas tūrisma maršrutos, veicinot ceļošanu un ilgāku uzturēšanos programmas teritorijā. Tiks izstrādātas vadlīnijas saimniekiem un veidota mārketinga kampaņa, lai piesaistītu tūristus. Projekta rezultāti: 1) 10 tūrisma maršruti, izmantojot lauku kultūras mantojumu (50 saimniecības Latvijā un 50 Lietuvā); 2) izglītojošs atbalsts saimniekiem agritūrisma piedāvājuma veidošanā (produkta kritēriji, 3 rokasgrāmatu komplekts, informatīvie semināri, produkta akreditācija), 3) mārketinga un popularizēšanas kampaņa.

Achievements (EN):

Overall project objective was to build and promote a sustainable cross border heritage based agritourism product covering all programm area in LV and LT. In many rural farms people maintain inheritaed traditions in farming, culinary, crafts, fishing, building, arhitecture and gardening. The project team regards this as part of rural cultural heritage and sees high potential for a competative cross-border heritage agritourism product. The product represents open farms where visitors can see and experience rural heritage in attractive way through farm visits, guided excursions and master classes to demonstrate heritage in todays’s life, tourist accommodation, interactive museum collections, product tasting and farm shops. Farms are linked in 10 tour itineraries to show the rich variety of regional differences, encourage group and individual travel and stay in programme area. The project outputs are: 1) Heritage agritourism product database with 83 farms in Latvia and 67 farms in Lithuania linked in 10 crossborder tour itineraries. 2) Knowledge assistance to heritage agritourism farms: product criteria in Latvia and Lithuania, 3 handbooks- „How to open your heritage agritourism farm”, “Guide to heritage agritourism product criteria”, „Heritage agritourism marketing handbook”, Lithuanian versions “Guide to heritage agritourism product criteria” (“Paveldas agroturizme. Produktų kriterijai”), “How to open your heritage agritourism farm” (“Paveldas agroturizme. Produkto kūrimas”), “Heritage agritourism marketing handbook” (“Paveldas agroturizme. Produkto rinkodara”), 6 info training seminars in Latvia and Lithuania, product accreditation. 3) promotional and marketing campaign: action “Open days in Latvia and Lithuania in 2017 and 2018”; map “Heritage agritourism” in Latvian, Lithuanian, English, German and Russian languages; participation in tourism fairs in Latvia, Lithuania and Germany; postcards presenting heritage agritourism in Latvia and Lithuania; promotional campaign for tourism agencies, product promotion with tour manual “Heritage Agritourism“.

Website: https://2014-2020.latlit.eu/

Expected Results (EN): Overnight stays of visitors in the programme area

Expected Results (LV): Nakšņošanu skaits programmas teritorijā

Expected Outputs (EN):

1. It is a current trend that people value authenticity and tradition and are looking for tourism products offering such experience. 50 farms in Latvia and 50 farms in Lithuania will operate as heritage agritourism objects and will be available for tourists. Some of them may offer tourist accommodation while others will be linked in itineraries involving overnights in local guest houses, country hotels, etc. Close cooperation will be achieved with the local tourism info centres where tourists inquire about sights to visit and overnight options. All agritourism farms will be open to share their experience with other farmers who are interested to open similar establishments and it is expected that after the project finishes, the number of heritage agritourism farms will continue to increase. Information on the product will be maintained and updated in the public database linked with the web sites of both partners. Heritage agritourism objects offering a lot to see and do in the countryside, as well as cooperation with the network of accommodations and other services will contribute to the increase of overnight stays in the programme area. 2. Knowledge support to heritage agritourism providers will ensure the quality of the product and further quality improvement potential. The product criteria and handbooks will accumulate best practice examples and experience. The criteria and handbook will need updates and improvement along with further developments in a certain period of time after the project. Their structure will allow for editing and extensions as needed. Both partners will take care of this process. Hereby, the project result is a starting platform of the knowledge base of heritage agritourism product. The process will ensure continuous product improvement. 3. As a result of the promotional campaign the heritage agritourism product will raise interest, recognition and trust in public - the potential tourists. The promotion campaign will start a new conversation in social networks, it will boost interest in rural heritage answering the society's interest in authentic, natural products, it will create a lasting and growing demand for Lat-Lit cross-border travels and products thus increasing overnight stays in the area.

Thematic information

Cultural heritage and arts Tourism

Specific Objective: Increased number of visitors in the Programme area through improving and developing cultural and natural heritage objects, services and products

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (2)

Lead Partner: Latvijas Lauku tūrisma asociācija "Lauku ceļotājs"

Department: n/a

Address: "Pukkalnini", LV-5020 Keguma, Latvia

Legal status: private

Website: http://www.celotajs.lv

Total budget: EUR 122 354.00

ERDF budget: EUR 104 000.90

Lietuvos kaimo turizmo asociacija

Name: Lietuvos kaimo turizmo asociacija

Address: K.Donelaičio 2-202, 44213 Kaunas, Lithuania

Legal status: private

Website: http://www.atostogoskaime.lt

Total budget: EUR 113 527.00

ERDF budget: EUR 96 497.95

Partners map

Partners and Projects info

Lithuanian countryside tourism association

Heritage based agritourism product development in Latvia - Lithuania.

Partners and Projects info

Latvian Country Tourism Association "Lauku Celotajs"

Heritage based agritourism product development in Latvia - Lithuania.

Lead partner

Project partner

Summary

Project name (EN): Heritage based agritourism product development in Latvia - Lithuania.

Project acronym: AGRI-HERITAGE

Project start date: 2017-03-20

Project end date: 2019-03-19

Project status: closed

Total budget/expenditure: EUR 235 881.00

Total EU funding (amount): EUR 200 498.85

Co-financing sources:

ERDF: Amount, EUR 200 498.85.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Websites / webtools / webforums / cooperative platforms

Link to Heritage Agritourism routes

Attachment type: link

Type of document: Website / webtool / webforum / cooperative platform

Data source: https://latlit.eu/heritage-based-agritourism-product-development-in-latvia-lithuania/

Publication date: 2020-01-27

Document date: 2019-03-19

Languages: en

Attachment link: https://www.celotajs.lv/en/c/brand/agriheritage/tours

Link to Heritage agritourism product database

Attachment type: link

Type of document: Website / webtool / webforum / cooperative platform

Data source: https://latlit.eu/heritage-based-agritourism-product-development-in-latvia-lithuania/

Publication date: 2020-01-27

Document date: 2019-03-19

Languages: en

Attachment link: https://www.celotajs.lv/en/c/brand/agriheritage/farmslt

Maps

Map heritage agritourism

Attachment type: file

Type of document: Map

Data source: https://latlit.eu/heritage-based-agritourism-product-development-in-latvia-lithuania/

Publication date: 2020-01-27

Document date: 2019-03-19

Languages: en

Attachment file: Download

Books

HandbooK Historical heritage in agro-tourism

Attachment type: file

Type of document: Book

Data source: https://latlit.eu/heritage-based-agritourism-product-development-in-latvia-lithuania/

Publication date: 2020-01-27

Document date: 2019-03-19

Languages: lv

Attachment file: Download

Reports

Heritage AGRITOURISM Product manual

Attachment type: file

Type of document: Report

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-03-19

Languages: de, en

Attachment file: Download

Brochures / magazines / manuals

AgroturismaProduktaVeidosana

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-03-19

Languages: lv

Attachment file: Download

AgroturismaProduktaKriteriji

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-03-19

Languages: lv

Attachment file: Download

AgriturismaMarketings

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-03-19

Languages: lv

Attachment file: Download

Flyers

AgroturismaKarte

Attachment type: file

Type of document: Flyer

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-03-19

Languages: en

Attachment file: Download

Agroturisms_pastkartes

Attachment type: file

Type of document: Flyer

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-03-19

Languages: lv

Attachment file: Download

LT_postcards

Attachment type: file

Type of document: Flyer

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-03-19

Languages: lt

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Latvia - Lithuania

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-25

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

132 / 132 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

502 / 502 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://www.latlit.eu/), or a website directly linked from it, on 2021-11-23, 2023-01-24 and 2024-03-18.

Languages

Contact Form

Heritage based agritourism product development in Latvia - Lithuania.

Description

Thematic information

Partners (2)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

Disclaimer