Description
Description (LV): Ir pierādīts, ka tūrisma galamērķiem, kas atrodas vairāk kā vienas stundas brauciena attālumā no galvaspilsētas, nepieciešams iesaistīt daudz vairāk resursu, zināšanu un kapacitātes, lai palielinātu potenciālo tūristu interesi un piesaistītu viņus pavadīt vairāk kā vienu dienu galamērķa apkārtnē. Katrs projekta partneris sastopas ar šo problēmu. Kopējā tūrisma eksporta tirgū vienas atsevišķas vietas piedāvājums bieži vien nespēj būt konkurētspējīgs, tādēļ gandrīz vienīgā iespēja šādām vietām attīstīties kā tūrisma galamērķiem, ir apvienot resursus. Tieši tādēļ ir radusies šī partnerība.
Projekta "AttractiveFORyou" mērķis ir atīstīt Latvijas un Lietuvas pilsētu pievilcību un konkurētspēju, uzlabojot esošo tūrisma pakalpojumu un infrastruktūras pieejamību, palielinot interesi poetenciālo tūristu vidū, reklamējot vienotus tematisko pārrobežu tūrisma maršrutus. Projekta ieguvumi: divi vienoti tūrisma maršruti, kas balstīti uz aktīvā tūrisma un kulinārijas tūrisma piedāvājumiem, četri profesionāli, labi aprīkoti, uzlaboti pašvaldību tūrisma informācijas biroji, pieredzes vizīte uz projekta partneru pilsētām, lai tūrisma profesionāļiem sniegtu iespēju iepazīt labās prakses piemērus, divas mediju un tūroperatoru vizītes, gidu rokasgrāmatas izdošana, aizraujošas virtuālās tūres.
Projekta mērķa grupa ir ārzemju (kaimiņu) un vietējie tūristi, potenciālie maršrutu un vietu apmeklētāji, mediju pārstāvji, vietējās pašvaldības, kuras tiks iesaistītas pieredzes vizītes braucienos un citās aktivitātēs. Reklamējot pievilcīgu tūrisma infrastruktūru, pakalpojumus un produktus, projekta partneri cer radīt sadarbības modeli, kas stiprinās tūrisma attīstību pierobežas reģionos.
Read more Description (LT): Įrodyta, kad vietovėms, nutolusioms nuo sostinės daugiau negu valanda kelio reikia daugiau resursų, žinių ir gebėjimų pritraukti lankytojus praleisti pas juos daugiau negu vieną dieną. Kiekvienas iš partnerių susiduria su šia problema. Bendroje turizmo eksporto rinkoje vienos vietovės pasiūlymas nėra konkurencingas todėl kone vienintelė galimybė plėtoti turistines vietoves yra sujungti išteklius. Dėl šios priežasties yra kuriama partnerystė.
Bendras projekto „AttractiveFORyou tikslas – didinti Latvijos ir Lietuvos miestų patrauklumą ir konkurencingumą gerinant esančią turizmo infrastruktūrą ir paslaugas, didinti žinomumą skleidžiant informaciją tarp potencialių lankytojų apie jungtinius, teminius abiejose sienos pusėse esančius turistinius maršrutus. Projekto rezultatai: du jungtiniai turistiniai maršrutai, sukurti remiantis aktyvaus ir gastronominio turistinių maršrutų pagrindu, keturi gera įranga aprūpinti ir atnaujinti savivaldybių turizmo informacijos centrai, suorganizuotos mokomosios kelionės, kurios suteiks galimybę pasienio regiono turizmo specialistams susipažinti su partnerių gerąja patirtimi, 2 kelionės turizmo operatoriams ir žiniasklaidai, mokymų vadovas gidams, interaktyvūs virtualūs turai.
Tikslinėse grupėse dalyvaus vietiniai ir užsienio turistai, potencialūs turistinių maršrutų ir objektų lankytojai, žiniasklaidos atstovai, vietos savivaldos atstovai, jie taip pat dalyvaus mokomosiose kelionėse ir kitoje veikloje. Reklamuodami patrauklias turistines paslaugas, produktus ir infrastruktūrą, tikimės sukurti partnerystės modelį, kuris pagerins turizmo plėtrą pasienio regionuose.
Read more Description (EN): It is proved that the destinations which are located more than one hour-driving away from capital city need to involve more resources, knowledges and capacity to rise the interest of potencial visitors and attract them to spend more than one day in the area. Each of partners is facing this challenge. In the common tourism export market the offer of one separate site isn’t competitive, so almost only opportunity to evolve as a tourism destination is to combine the resources. That is why the partnership is made.
Overall objective of the project "AttractiveFORyou" is to develop attractiveness and competitiveness of Latvian and Lithuanian cities through improvement of accessibility of existing tourism services and infrastructure and raising awareness among potencial visitors by promoting joint thematic cross-border tourism routes. During the project following outputs are going to be developed: two joint tourism routes based on active and gastronomy tourism offers, four professional, well equipped, renewed municipal tourism information offices, study trip to participating cities in order to give opportunity for tourism professionals from border reģions to learn some best practise of Project partners, two media and tour operator trips, training manual for guides, attractive virtual tours.
The selected target groups are foreign and domestic tourists, potential visitors of routes and sites, media representatives, local municipalities who will be involved in participation in study tour and other activities. By promoting attractive tourism infrastructure, services and products we hope to create a partnership model that will strenghten the tourism development of border regions.
Read more Achievements (EN): Overall objective of the project “AttractiveFORyou” was to develop attractiveness and competitiveness of Latvian and Lithuanian cities through improvement of accessibility of existing tourism services and infrastructure and raising awareness among potencial visitors by promoting joint cross-border thematic tourism routes.
Main results gained within the project:
Renewed and improved four professional, well equipped tourism information offices in partner cities – Koknese, Plunge, Rokiški and Jēkabpils.
Organised two study tours to project partner cities in Latvia and Lithuania in order to give opportunity for tourism professionals from border regions to learn some best practise of Project partners.
Created two joint tourism routes – gastronomic and active tourism.
Participation in other partners’ festivals and tourism fairs for promotional and cooperational purposes.
Organised two media and tour operator trips to project partner cities. One in LV, other in LT partner sites.
Created attractive virtual tour (360 degrees) for each partner.
Participants of the project were foreign and domestic tourists, visitors of routes and sites, media representatives, local municipalities, turism specialists and providers who were involved in participation in study tours, promotional events organised by all partners, seminars and other activities. By promoting attractive tourism infrastructure, services and products we created a partnership model that will strenghten the tourism development of border regions not only in time of the project but in longlasting future.
Main outputs:
Four professional, well equipped renewed and improved Tourism information offices
Koknese:
Parking lot near the Koknese tourism centre 1905.gada street 7, Koknese. One fully established audioguide system in Koknese castle ruins (in six languages). One original exhibition stand and large size wooden games of original design representing Koknese and its symbols (cirqus, domino, cub-puzzle, wooden steps) for tourism fairs, local markets.
Plunge:
Restored building of TIC and part of park gates. Furniture and office equipment of Plunge tourism information centre. Outdoor interactive tourism information stands, indoor interactive information boards. Historical exhibition based on the facts of local history in Plunge TIC.
Rokiškis:
Outdoor and indoor interactive tourism information stands. Tourist information counter system. The tourism information platformand engagement tool were created for younger audience through the motivation games, interactive maps, 3D visualisations and specially designed attractive educational elements. The tent with equipment for local events and fairs was purchased. 8 tourism information direction signs established in various places in the city of Rokišķi.
Jēkabpils:
Tourism information direction signs established in the city. Outdoor and indoor interactive tourism information stands. Large-size LED screen near the main road in Jēkabpils city centre.
2. Study tours to project partner cities in Latvia and Lithuania in order to give opportunity for tourism professionals from border regions to learn some best practise of Project partners.
3. Two joint gastronomic and active tourism routes.
“Aktīvais tūrisms Latvijas-Lietuvas pierobežā” (LV/LT) / “Active tourism in the border areas of the Latvia and Lithuania” (EN/RU).
See links: http://visitkoknese.lv/lv/routes, http://visitkoknese.lv/en/routes, http://visitkoknese.lv/ru/routes
“Garšu ceļvadis Latvijas-Lietuvas pierobežā” (LV/LT)/ “Taste Guide in the border area of Latvia and Lithuania”(EN/RU).
See links: http://visitkoknese.lv/lv/routes, http://visitkoknese.lv/en/routes, http://visitkoknese.lv/ru/routes
4. Cooperation and promotion of tourism sites through participation in other partners’ festivals and tourism fairs. Project partner events with participation of other partners have been implemented: 16th June 2018 in Plunge and Jēkabpils, on 19th May 2018 in Koknese, on 30th September 2018 in Jēkabpils and Autumn festival on 23rd September 2017 in Rokišķi.
5. Media and tour operator trips to project partner cities.
Two media tours were organized (FAM trips). First tour was implemented on 30-31st May, 2018, when media representatives and tpur operatours from Lithuania travelled to Jekabpils and Koknese to get to know with the active and culinary tourism offers. There were totally 17 participants including media representatives and tour operators. Second tour was to Plunge and Rokišķis (6-7th June, 2018)
6. Attractive virtual tours (360 degrees).
Koknese, Plunge, Rokiški and Jēkabpils.
Read more
Website: https://2014-2020.latlit.eu/
Expected Results (LV): Nakšņošanu skaits programmas teritorijā
Expected Results (EN): Overnight stays of visitors in the programme area
Expected Outputs (EN): Planned project result is increased number of visitors at 4 destinations, involved in the project. According to number of visitors accounted by partners, number of visitors of four involved sites was approximately 140 000 for 2013, 176 000 for 2015.
Quantitative results:
1. Developed four professional, well equipped and accessible tourism information offices that helps visitors to get the best possible experience while visiting the cities.
3. Created two joint sustainable tourism routes between participating cities related to the active tourism and gastronomic tourism in order to raise awareness of programme area, develop partnership between cities in Lithuania and Latvia, prolong the stay of visitors in Project and Programme area.
4.Created 28 virtual tours (360o) about the best tourism products in the project partners cities for joint promotion purposes.
5. More visitors to the cities and to the area.
- up to 70% or 57 000 more visitors to the destinations (Plunge, Rokiškis, Koknese, Jēkabpils) in 2023 compared to 2013
Up to 50% or 9000 more overnight stays in the destinations (Plunge, Rokiškis, Koknese, Jēkabpils) in 2023 compared to 2013
6. More than 30 tourism professionals studied examples and best practice of tourism development in each of partner cities involving not only the project partners but also people from other municipalities of Programme area.
7.Overall 30 FAM trip participants introduced with new attractive routes, tourism products and sights in project partners' cities at the beginning of tourism season in 2018.
8.A training book/manual for guides elaborated for capacity raising purpose.
9.Overall more than 100 000 people reached and informed about the project, tourism products, new attractive thematic routes and project partners' destinations through various marketing activities including local events in the cities, tourism fairs, advertisement in local, regional and national media, placing leaflets and brochures in tourism information offices in other municipalities etc.
Qualitative results:
1. The local attractions, active and gastronomic offers are made more visible and strengthens each destination.
2. Increased awareness of the project area and programme area in different levels - local (local events, festivals), national (FAM trips, national tourism agencies and institutions) and cross-border (tourism fairs).
3.Meeting visitors from other countries increases mutual understanding for “the other” which brings positive effects to social cohesion.
The project results directly contributes to the programme result indicator.
Read more
Thematic information
Specific Objective:
Increased number of visitors in the Programme area through improving and developing cultural and natural heritage objects, services and products
Thematic Objective:
(06) preserving and protecting the environment and promoting resource efficiency by:
Investment Priority:
(06c) Conserving, protecting, promoting and developing natural and cultural heritage
