International cultural route "Balts' Road"

Programme 2014 - 2020 INTERREG V-A Latvia - Lithuania

Date of latest update: 2023-11-08

Description

Description (LV):

Projekts plānots Programmas 1.prioritātē „Ilgstpējīga un tīra vide caur sadarbību“. Tas tiešā veidā palīdzēs sasniegt Programmas 1.1. mērķi „palielināt apmeklētāju skaitu Programmas teritorijā, uzlabojot un attīstot kultūras un dabas mantojuma objektus, pakalpojumus un produktus“.Projekta mērķis ir palielināt apmeklētāju skaitu Programmas teriorijā, izveidojot starptautiskas nozīmes kultūras tūrisma maršturu „Baltu ceļš“. Projekta apakšmērķi ir: > palielināt atpazīstamību un veidot izpratni par Baltu materiālo un nematriālo kultūras un dabas mantojumu; > attīstīt jaunu inovatīvu un ilgtspējīgu tūrisma produktu; > uzabot kvalitāti un nodrošināt kultūras tūrisma pakalpojumu un produktu produktu daudzveidību un pieejamību. Problēmas, kas tiks risinātas projekta ietvaros, ir kopīgas visiem partneriem: 1) kutūras un dabas mantojums nav izmantots pilnā mērā, lai nodrošinātu ekonomisko izaugsmi, sociālās, kultūras un rekerācijas vajadzības; 2) vietējās sabiedrības un ceļotāju zināšanu trūkums par kultūras un dabas mantojuma objektu saglabāšanu un popularizēšanu. Lai veicinātu ilgstpējīgu kultūra un dabas mantojuma saglabāšanu, pakalpojumu un produktu popularizēšanu un attīstību, abām kaimiņvalstīm cieši jāsadarbojas. Projektā apvienojušies 6 partneri – 2 no Lietuvas, Šauļu reģiona un 4 no Latvijas – Kurzemes un Zemgales reģoniem. Projekta aktivitātes plānots ieviest Klaipēdas, Telšu, Šauļu un Paņevežu reģionos Lietuvā un Kurzemes un Zemgales reģionos Latvijā. Atsevišķas aktivitātes tiks ieviestas Kauņas un Utenas reģionos. Projekta rezultātā reģioni kļūs pievilcīgāki un atpazīstamāki, piesaistot vairāk ceļotājus.

Description (EN):

Project implements Programmes I Priority "Sustainable and clean environment through cooperation". The project will directly contribute to the objective (1.1) of the Programme “to increase number of visitors to the Programme area through improving and developing cultural and natural heritage objects, services and products”. The main objective of the project - to increase number of visitors to the Programme area by creating cross-border itinerary “Balts Road”. In order to reach this objective, following sub-objectives are set: > To increase the acquaintance and awareness raising about preservation of Balts’ tangible and intangible cultural and natural heritage; > To develop new innovative and sustainable touristic product; > To improve quality and to ensure diversification of cultural tourism services, products and accessibility. The main problems, which are going to be solved during implementation of the project, are common to each project partner: 1) the potential of cultural and natural heritage is not used to the full extent for sustainable economic growth, social, cultural and recreational societal needs; 2) the lack of awareness of local inhabitants and visitors about the sustainable preservation and promotion of cultural and natural heritage objects. Seeking to promote the sustainable preservation, development and popularization of natural and cultural heritage objects, services and products, two nations must act together. Project involves 6 partners – 2 from Lithuania and 4 from Latvia. Partners are from Siauliai region (Lithuania), Kurzeme (Latvia) and Zemgale (Latvia). Main activities of project implementation will cover the territory of for Lithuanian regions (Klaipeda, Telsiai, Siauliai, Panevezys districts) and two Latvian regions (Kurzeme and Zemgale). Some of activities will be implemented in Kaunas and Utena regions. Partners will implement activities that make regions more attractive, visible and charming to visit.

Achievements (EN):

To increase the number of visitors to the Programme area and to raise awareness about Balts heritage partners from Lithuania and Latvia created “Balts’ Road”. Two feasibility studies (in LT and in LV) were prepared which include the evaluation of identity of ancient Balts’ tangible and intangible heritage and applicability for today’s society needs. Lithuanian feasibility study was prepared by history PhD Vykintas Vaitkevičius and Latvian by SIA “Civitta Latvija” Both research documents are available: (Lithuanian feasibility study; Latvian feasibility study). Based on feasibility studies three main routes and 8 thematic routes connecting various interesting points of Lithuania and Latvia in Curonian, Semigallian and Selonian environs were created to encourage travellers. The attractiveness of the routes is presented in a brochure “Balts’ Road” with more than 100 objects and stories related with ancient times and maps with 140 objects and all routes. Brochures printed in 20 000 copies and maps – in 40 000 copies in Lithuanian, Latvian and English languages. Brochures and maps are available at Šiauliai, Jelgava TIC and electronic version in www.baltukelias.lt (https://www.baltukelias.lt/puslapis/leidiniai-1/). Objects and routes can be found on the project website. The attractiveness of the routes was tested by organizing five promotional tours and one virtual tour (due to COVID-19) for more than 80 mass media representatives. After these tours representatives shared their experience through various media channels thus introducing more and more people to the “Balts’ Road”. Some of the article: https://www.15min.lt/pasaulis-kiseneje/naujiena/kelioniu-istorijos/baltu-kelias-seliai-ir-ziemgaliai-latvijoje-639-1192008; https://www.delfi.lv/turismagids/latvija/baltu-cels-interesanti-apskates-objekti-kur-iepazit-seno-zemgalu-varenibu.d?id=51373201; Thirteen informative seminars were organised to pay attention to new route “Balts’ Road” services (products) and to promote Balts’ traditions. Moreover, Balts’ Unity Day organised in 2017 in Palanga and 2018 in Jelgava increased interest of Balts heritage. Events were based on integrating Lithuanian and Latvian experience including Balts’ cultural artistic part and they attracted hundreds of general public members. Creation of a new products, using ICT solutions has significantly contributed to increasing attractiveness of the regions in cross border territory and promotion of sustainable and environment friendly behaviour, products, and services. The 3 created attractions were linked to awareness raising about preservation of cultural and natural heritage objects and their historical importance, authenticity of traditions, etc. Project lead partner Šiauliai tourism information centre installed brand new centre based on Balts heritage. This first interactive Balts cultural cognition centre in Lithuania and Latvia was set up to promote travel along the created “Balts’ Road” routes and in the cross-border region, as well as to get to know the tangible and intangible Baltic cultural and natural heritage. Created Balts’ Road Centre: https://www.youtube.com/watch?v=6_1mDUmz53A&t=52s. Further, two museums in Latvia have been fitted with new and innovative tourist attractions. Project partner Jelgava city council was responsible for supplementation of Ģedert Elias Jelgava History and Art Museum by two separate halls with exhibitions: “War and Warriors in Jelgava trough Time Circles” and “The Evolution of Folk Costumes in Zemgale”. Exhibition in G. Elias Jelgava History and Art Museum: https://www.youtube.com/watch?v=GFHt19b8VsM&t=157s. Also, project partner Talsi county municipality installed new modern exposition in Talsi district museum. The purpose of the exposition “Balts Tribal History – Archaeology” is to show the history of balts tribes, particularly Curonians, using the items of the Talsi municipality museum togeher with ICT sulutions. Moreover, two interactive stands “Curonians route in Talsi region” – digital touristic route map on display with more than 60 objects to raise recognition of “Balts’ Road” and to facilitate access to information have been installed. As a result of interactive solutions museums attracted more interested visitors. A considerable attention was paid to improve local stakeholders’ providing services in Balts’ road area skills on quality and to ensure to ensure that the routes include as many different goods and services as possible (according to feasibility study recommendation). 11 training groups with approximately 30 local stakeholders in each were organised. Trainings were needed to raise Balts’ road area stakeholder’s awareness about the preservation of cultural and natural heritage objects, ecotourism and sustainable tourism and about the balance between use and sustainability service quality, tourism marketing which helps to increase the number of tourists in the area. Participant’s recommendations were collected to be used for “Balts’ road” future. Final seminars organised to promote “Balt’s Road” among the tourism centres in Zemgale and Kurzeme regions. To improve the quality of “Balt’s Road” its’ service Nacional region development agency participated in “Business and achievement exhibition” in Šiauliai, collected contacts of service providers, craftmen etc. Collected contacts were placed together and “Balts’ Road” service e-catalog were created, which is available to reach at project website: https://www.baltukelias.lt/data/ckfinder/files/Katalogas_LT_LV-06%2002.pdf Created video materials were used in tourism and business exhibitions. Artistic films about Couronians (Couronians – YouTube), Semigalians (Balts’ Road – Journey to the ancient land of Selonians – YouTube), exhibitions in G. Elias museum, animated short movies about “Balts’ Road” (Tourism route Balts’ Road – YouTube), 3D virtual movies – all was created to increase interest visit “Balts’ Road” object and sites in cross-border region.

Website: https://2014-2020.latlit.eu/

Expected Results (LV): Nakšņošanu skaits programmas teritorijā

Expected Results (EN): Overnight stays of visitors in the programme area

Expected Outputs (EN):

Increased number of visitors in The Programme area to 15 percentages. It is expected that distributed units of advertising material (60000) at exhibitions, fairs, festivals, through tourism information centres, municipalities and others and involved general public target group persons (15000) participating at above mentioned activities will increase number of visitors up to 15 percentages and ensures longer stays with overnights in The Programme area. Furthermore, created new touristic “Balts’ road” attractions (existing and new developed stakeholders services, crafts, catering, education and etc.), established modern expositions based on the newest ICT solutions (WP2 ) and Balts’ behaviour dissemination(seminars, Day of the Baltic Unity , promotional tours and etc.) is a complex that inspires visitors to get directly involved in using project results and stay longer at heritage sites.

Thematic information

Cultural heritage and arts Tourism

Specific Objective: Increased number of visitors in the Programme area through improving and developing cultural and natural heritage objects, services and products

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (6)

Lead Partner: Šiaulių turizmo informacijos centras

Address: Vilniaus street 213-77, LT-76348 Siauliai, Lithuania, Lithuania

Legal status: public

Website (not verified): http://tic.siauliai.lt

Total budget: EUR 234 225.34

ERDF budget: EUR 199 091.54

Kurzemes Plānošanas reģions

Name: Kurzemes Plānošanas reģions

Address: Avotu 12, LV3801 Saldus, Latvia

Legal status: public

Website: http://www.kurzemesregions.lv

Total budget: EUR 99 998.28

ERDF budget: EUR 84 998.54

Jelgavas pilsētas dome

Name: Jelgavas pilsētas dome

Address: Lielā street 11, LV-3001 Jelgava, Latvia, Latvia

Legal status: public

Total budget: EUR 107 712.00

ERDF budget: EUR 91 555.20

Zemgales plānošanas reģions

Name: Zemgales plānošanas reģions

Address: Katolu street 2b Katolu street 2b, LV3001 Jelgava, Latvia

Legal status: public

Website: http://www.zemgale.lv

Total budget: EUR 99 892.88

ERDF budget: EUR 84 908.95

Talsu Novada pašvaldība

Name: Talsu Novada pašvaldība

Department: Talsi District Museum

Address: K.Milenbaha street 19, LV-3201 Talsi, Talsi county, Latvia

Legal status: public

Website: http://www.talsumuzejs.lv

Total budget: EUR 99 121.83

ERDF budget: EUR 84 253.56

Nacionalinė regionų plėtros agentūra

Name: Nacionalinė regionų plėtros agentūra

Department: Šiauliai branch

Address: Vašingtono a. 9/1- 63a, LT-01108 Vilnius, Lithuania

Legal status: public

Website: http://www.nrda.lt

Total budget: EUR 122 452.00

ERDF budget: EUR 104 084.20

Partners map

Partners and Projects info

Kurzeme Planning Region

International cultural route "Balts' Road"

Partners and Projects info

Jelgava City Council

International cultural route "Balts' Road"

Partners and Projects info

Zemgale Planning region

International cultural route "Balts' Road"

Partners and Projects info

Talsi Municipality

International cultural route "Balts' Road"

Partners and Projects info

National Region's Development Agency

International cultural route "Balts' Road"

Partners and Projects info

Siauliai Tourism Information Centre

International cultural route "Balts' Road"

Lead partner

Project partner

Summary

Project name (EN): International cultural route "Balts' Road"

Project acronym: Balts' Road

Project start date: 2017-04-24

Project end date: 2020-12-23

Project status: closed

Total budget/expenditure: EUR 763 402.33

Total EU funding (amount): EUR 648 891.98

Co-financing sources:

ERDF: Amount, EUR 648 891.98.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Studies / surveys

KULTŪROS KELIO „BALTŲ KELIAS“ GALIMYBIŲ STUDIJA

Attachment type: file

Type of document: Study / survey

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2018-07-30

Languages: lt

Attachment file: Download

PĒTĪJUMS Kuršu vēsturi raksturojoši tūrisma resursi Kurzemē jauna tūrisma maršruta “Baltu ceļš” izveidei

Attachment type: file

Type of document: Study / survey

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2018-07-02

Languages: lv

Attachment file: Download

Brochures / magazines / manuals

BALT´S ROAD Guidebook

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-12-31

Languages: en, lv, lt

Attachment file: Download

Katalogas

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2020-12-23

Languages: lt, lv

Attachment file: Download

Flyers

BALT´S ROAD Map

Attachment type: file

Type of document: Flyer

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2020-12-23

Languages: en, lv, lt

Attachment file: Download

Videos / films

Tarptautinio kultūros kelio “Baltų Kelias” inovatyvus centras Šiauliuose

Attachment type: link

Type of document: Video / film

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2021-02-02

Languages: lt

“Balts road” in Jelgava G. Elias Museum of History and Art

Attachment type: link

Type of document: Video / film

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2021-02-02

Languages: en

Tourism route Balts’ Road

Attachment type: link

Type of document: Video / film

Data source: http://www.latlit.eu/

Publication date: 2022-10-18

Document date: 2019-04-02

Languages: en

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Latvia - Lithuania

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-25

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

132 / 132 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

502 / 502 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://www.latlit.eu/), or a website directly linked from it, on 2021-11-23, 2023-01-24 and 2024-03-18.

Languages

Contact Form

International cultural route "Balts' Road"

Description

Thematic information

Partners (6)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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