Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Programme 2014 - 2020 INTERREG V-A Slovenia - Austria

Date of latest update: 2022-04-06

Description

Description (DE):

Lange Zeit war das entspannte Paar im dampfenden Warmwasserbecken in freier Natur ein typisches Bild für die Tourismus- und Thermenregionen im Osten von Slowenien und von der Steiermark. Mittlerweile könnte dieses Bild von überall stammen. Wellnesslandschaften sind zu einem weltweiten touristischen Standardangebot geworden. Die Region ist gefordert, ihr Profil zu schärfen. Ein erster Schritt war das Projekt Regio Vitalis, durch das die besondere regionale Natur und Kulinarik als wichtige Assets der Region erkannt und in den Mittelpunkt gerückt wurden. Um sich gegenüber anderen Regionen zu profilieren, braucht es aber mehr als das, nämlich klare, regionale Alleinstellungsmerkmale. Eine Analyse zeigte, dass die Projektregion in Mitteleuropa mit Abstand die größte Zahl an Thermal- und Mineralwasserquellen aufweist, das größte Apfelanbaugebiet besitzt und unangefochtenes Zentrum der Kürbiskernproduktion ist. Hinzu kommen weitere Leitprodukte wie Hollunder oder Honig, die für einzelne Regionen kennzeichnend sind. Ziel von Flagship Products ist es, in Kombination mit diesen Leitprodukten neue touristische Angebote zu entwicklen und dadurch ein außergewöhnliches Urlaubserlebnis zu kreiieren, das von anderen Regionen nicht einfach kopiert werden kann. Durch den Ansatz von Flagship Products wird erstmals eine Partnerschaft entlang der gesamten Wertschöpfungskette eines Leitprodukts (Landwirt, Verarbeiter, Handel, Tourismus, etc.) aufgebaut, um sich gegenseitig bei Entwicklung, Vermarktung und Vertrieb zu unterstützen. Alle Aktivitäten erfolgen nach einer einheitlichen Vorgangsweise, die bilateral entwickelt wird. Für Thermal- und Mineralwasser, Apfel und Kürbiskerne werden gemeinsame, grenzüberschreitende Partnerschaften aufgebaut. Ergebnisse des Projektes sind eine Stärkung des Bewusstseins für regionale Besonderheiten, neue Kooperationen, neue Qualifikationsmodule, neue Produkt- und Erlebnisangebote rund um Leitprodukte und vor allem neue Gäste für die Region!

Description (SL):

Dolgo časa je sproščeni par, ki sredi narave uživa v bazenu z vročo vodo, obdanem s paro, predstavljal tipično sliko turističnih in zdraviliških regij vzhode Slovenije in avstrijske Štajerske. Ta bi sicer lahko izvirala od koderkoli. Wellness pokrajine so namreč postale svetovni standard turistične ponudbe. Regija je tako izzvana k povečanju svoje prepoznavnosti. Prvi korak k temu je bil projekt Regio Vitalis, skozi katerega sta bili posebna regijska narava in kulinarika prepoznani kot pomembni prednosti regije in s tem postavljeni v središče. Da bi se regija konkurenčno razlikovala od drugih regij, potrebuje več kot to. To so jasno opredeljene regionalne unikatne prodajne točke (USP). Analiza je pokazala, da ima projektna regija daleč največje število termalnih in mineralnih vrelcev, največje območje pridelave jabolk in je nesporno središče proizvodnje bučnih semen v Srednji Evropi. K temu je potrebno dodati tudi druge vodilne produkte, kot sta npr. bezeg, ali med, ki so značilni za posamezne regije. Cilj projekta Flagship Products je v kombinaciji z vodilnimi produkti razviti nove turistične ponudbe in s tem ustvariti izjemna počitniška doživetja, ki jih druga območja ne bodo mogla enostavno kopirati. Skozi izvajanje projekta Flagship Products bo najprej oblikovano partnerstvo vzdolž celotne vrednostne verige posameznega vodilnega produkta (kmetovalci, predelovalci, trgovina, turizem, itd.), z namenom vzajemne podpore in sodelovanja pri njegovem razvoju, trženju in distribuciji. Vse aktivnosti se bodo izvajale po enoviti, bilateralno razviti metodologiji. Za termalno in mineralno vodo, jabolka in bučna semena bodo razvita skupna čezmejna partnerstva. Predvideni rezultati projekta so krepitev ozaveščenosti o regionalnih posebnostih, nova sodelovanja, novi moduli usposabljanja, nove ponudbe produktov in doživetij v povezavi z vodilnimi produkti in zlasti novi turistični obiskovalci regije!

Description (EN):

For a long time the relaxed couple in the steaming hot tubs in the open air was a typical image for the tourism and thermal spring regions of eastern Slovenia and of Styria. Now this image could come from anywhere. Wellness areas have become a standard global tourist offer and so the region is being called on to raise its profile. A first step was the Regio Vitalis project, which allowed the region‘s particular landscape and cuisine to be recognised as important assets and to take centre stage. However, in order to stand out from other regions more is required, namely clear, regional unique selling points. An analysis has shown that the region of the project in Central Europe features by far the highest number of thermal and mineral springs, has the largest area of apple cultivation, and is the undisputed centre of pumpkin seed production. This is in addition to other leading products, such as elderberries or honey, which are typical of individual regions. The aim of Flagship Products is to develop new tourist offers in combination with these leading products and to thus create extraordinary holiday experiences that cannot simply be copied by other regions. The Flagship Products approach will for the first time enable a partnership to be established along the entire value added chain of a leading product, (farmer, host, business, tourism, etc.), to provide mutual support in development, marketing and sales. All activities will take place according to a standard approach, which will be developed bilaterally. Joint cross-border partnerships will be formed for thermal and mineral springs, apples and pumpkin seeds. The outcomes of the project will be raising the awareness of regional specialties, new kinds of cooperation, new qualification modules, new product and experience offers relating to leading products, and above all, new guests for the region!

Website: http://www.si-at.eu/en2/

Expected Results (DE): Übernachtungen

Expected Results (SL): Nočitve

Expected Outputs (DE):

Zentraler Output des Projektes sind neue Urlaubs-, Erlebnis-und Gesundheitsangebote für die Gäste der Region. Weitere Outputs sind neue Kompetenzen für das Personal im Tourismus, eine Weiterentwicklung bestehender Angebote und neue Formen der Positionierung und Vermarktung der Region. Resultat dieser Outputs wird sein, dass neue Gäste in die Region kommen, um die neuen Angebote in Anspruch zu nehmen, bestehende Gäste ihren Urlaub verlängern oder wiederkommen, weil sie das Angebot begeistert, und ehemalige Gäste durch ein erneuertes Angebot wiedergewonnen werden können. Alle diese Ergebnisse tragen zum Resultatindikator des Programmes, nämlich der Erhöhung der touristischen Übernachtungen, bei.

Expected Outputs (SL):

Glavni rezultat projekta je nova počitniška, doživljajska in zdravstvena ponudba za turistične obiskovalce, ki prihajajo v regijo. Nadalje so rezultati nova znanja za zaposlene v turizmu, nadaljnji razvoj obstoječe ponudbe ter nove oblike pozicioniranja in trženja regije. Navedeni rezultati bodo doprinesli k prihodu novih turističnih obiskovalcev, ki bodo koristili novo ponudbo, k podaljšanju dobe bivanja in k vračanju turistov, ker bodo ti navdušeni nad ponudbo, ter s prenovljeno ponudbo k povratku turistov, ki so destinacijo nekdaj že obiskovali. Vsi navedeni rezultati prispevajo k povečanju števila nočitev, torej doseganju programskega kazalnika.

Thematic information

Tourism

Specific Objective: Achieving sustainable development of natural and cultural heritage

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (9)

Lead Partner: Qualifizierungsagentur Oststeiermark GmbH

Address: Pertlstein 244, 8350 Fehring, Austria

Legal status: private

Website: http://www.qua.or.at

Total budget: EUR 399 000.00

ERDF budget: EUR 339 150.00

Tourismus-Regionalverband Oststeiermark

Name: Tourismus-Regionalverband Oststeiermark

Address: St. Johann bei Herberstein 100, 8222 Feistritztal, Austria

Legal status: public

Website: http://www.oststeiermark.com

Total budget: EUR 342 500.00

ERDF budget: EUR 291 125.00

Razvojna agencija Slovenske Gorice d.o.o.

Name: Razvojna agencija Slovenske Gorice d.o.o.

Address: Trg osvoboditve 9, 2230 Lenart, Slovenia

Legal status: private

Website: http://www.rasg.si

Total budget: EUR 139 999.99

ERDF budget: EUR 118 999.99

Regionalmanagement Südoststeiermark Steirisches Vulkanland GmbH

Name: Regionalmanagement Südoststeiermark Steirisches Vulkanland GmbH

Address: Grazertorplatz 3, A-8490 Bad Radkersburg, Austria

Legal status: public

Website: http://www.vulkanland.at

Total budget: EUR 100 000.01

ERDF budget: EUR 85 000.01

Thermenland Süd- & Oststeiermark Marketing GmbH

Name: Thermenland Süd- & Oststeiermark Marketing GmbH

Address: Radersdorf 75, 8263 Großwilfersdorf, Austria

Legal status: public

Website: http://www.thermenland.at

Total budget: EUR 213 500.00

ERDF budget: EUR 181 475.00

Regions Entwicklungs- und Management Oststeiermark GmbH

Name: Regions Entwicklungs- und Management Oststeiermark GmbH

Address: Gleisdorfer Straße 43, 8160 Weiz, Austria

Legal status: public

Website: http://www.oststeiermark.at

Total budget: EUR 115 000.01

ERDF budget: EUR 97 750.01

Zavod za inovativnost in podjetništvo

Name: Zavod za inovativnost in podjetništvo

Address: Makedonska ulica 41, 2000 Maribor, Slovenia

Legal status: private

Website: http://www.zipiie.eu

Total budget: EUR 225 480.01

ERDF budget: EUR 191 658.01

SREDNJA ŠOLA ZA GOSTINSTVO IN TURIZEM RADENCI

Name: SREDNJA ŠOLA ZA GOSTINSTVO IN TURIZEM RADENCI

Address: MLADINSKA ULICA 5, 9252 RADENCI, Slovenia

Legal status: public

Total budget: EUR 97 000.00

ERDF budget: EUR 82 450.00

Zavod za kulturo, turizem in šport Murska Sobota

Name: Zavod za kulturo, turizem in šport Murska Sobota

Address: Trubarjev drevored 4, 9000 Murska Sobota, Slovenia

Legal status: public

Website: http://www.zkts-ms.si

Total budget: EUR 251 175.00

ERDF budget: EUR 213 498.75

Partners map

Partners and Projects info

Qualification Agency East Styria

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Partners and Projects info

Tourismus-Regionalverband Oststeiermark

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Partners and Projects info

Razvojna agencija Slovenske Gorice d.o.o.

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Partners and Projects info

Regionalmanagement Südoststeiermark Steirisches Vulkanland GmbH

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Partners and Projects info

Thermenland Süd- & Oststeiermark Marketing GmbH

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Partners and Projects info

Regions Entwicklungs- und Management Oststeiermark GmbH

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Partners and Projects info

Zavod za inovativnost in podjetništvo

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Partners and Projects info

SREDNJA ŠOLA ZA GOSTINSTVO IN TURIZEM RADENCI

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Partners and Projects info

Institute for Culture, Tourism and Sport Murska Sobota

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Lead partner

Project partner

Summary

Project name (DE): Intensivierung der touristischen Wertschöpfung rund um Leitprodukte des Natur und Kulturerbes

Project name (SL): Intenziviranje turističnega ustvarjanja vrednosti vodilnih produktov naravne in kulturne dediščine

Project name (EN): Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Project acronym: Flagship Products

Project start date: 2016-07-01

Project end date: 2019-12-31

Project status: closed

Total budget/expenditure: EUR 1 883 654.99

Total EU funding (amount): EUR 1 601 106.74

Total EU funding (co-financing rate): 85.00%

Co-financing sources:

ERDF: Amount, EUR 1 601 106.74.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Slovenia - Austria

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2022-09-13

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

52 / 52 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

280 / 280 (100%)

Notes on the data

Information provided by the Programme. Fields project name and achievements (from 25 projects) translated from German into English using the European Commission's eTranslation machine translation service.

Achievements were retrieved by Interact from the Programme website ( http://www.si-at.eu/en2/), or a website directly linked from it, on 2023-01-26. Fields achievements (from 5 projects) translated from Hungarian and Slovak into English using the European Commission's eTranslation machine translation service.

The projects which fields include an eTranslation English text are the ones with the following acronyms: ASAM, BioDiTOUR, Castle Road, Co_Operation, Connect SME Plus, E-CARRIAGE 4CBST, Go MED, H2GreenTECH, INVOLVED, Innovative Location, KaraWAT, NaKult, NatureGame, REHA 2030, RENATA, Ri(ver)-Charge, URBAN DIVERSITY, YOUIND, goMURra, ABS – Network, AS-IT-IC, EXPEDIRE, FIREEXPERT, IRIC and SI-MUR-AT.

Languages

Contact Form

Intensifying tourist production of the value of the leading products of natural and cultural heritage [Unofficial translation provided by Interact]

Description

Thematic information

Partners (9)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

Disclaimer