CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Programme 2014 - 2020 INTERREG V-A Slovakia - Hungary

Date of latest update: 2023-03-10

Description

Description (EN):

The overall objective of the project is to increase the attractiveness of the border area by providing new, cross-border, interactive attractions for innovative use of cultural heritage. The major strategic objective of CULTPLAY parks is to involve l ocal people and visitors in the regions to use their existing cultural heritage in a new way, not only by visiting or passively watching but actively by getting involved in using the actual thematic park (target groups include all age groups, local p eople and visitors in the regions). CULTPLAY parks will be built in 9 municipalities (SK: Nové Zámky, Komárno, Hurbanovo, Kolárovo, Šaľa, HU: Komárom, Tata, Oroszlány, Kisbér) in order to present the cultural heritage on both sides of the Danube. The CULTPLAY parks are modelled according to the most important built heritages of beneficiaries (castles, fortresses, watermills, mines). These themes are shuffled inbetween the municipalities: cultural heritage on the Slovak side (Komárno Fortress, Ko lárovo Watermill, Pázmány Castle) is built in Hungarian municipalities, built heritage from the Hungarian side (Tata Castle, Komárom Fortress, Oroszlány coal mines) is realized in Slovak municipalities. Fortress in Nové Zámky (LB) and Lovarda (Horsin g centre) in Kisbér are built in their original municipalities. CULTPLAY parks are thematic parks which could be used by children as playground, in addition it contains augmented reality development to be used by children, adults, locals and visitor s in 4 languages (HU, SK, EN, D). All sites refer to the other thematic parks, thus bringing visitors from one side of the Danube to the other. CULTPLAY parks will have joint integrated cross-border marketing, branding, online and printed advertiseme nt materials, cross-border direct marketing campaign integrated thematic content development, professional workshops for stakeholders and a variety of cross-border events to promote the new innovative ways of cross-border usage of cultural heritage.

Description (HU):

A projekt átfogó célja, hogy a kulturális örökségek innovatív hasznosítását lehető tevő határon átnyúló innovatív attrakciók létrehozása által vonzóbbá tegye a határtérséget. A CULTPLAY projekt stratégiai célja, hogy bevonja a helyi lakosokat, turistákat (életkoruktól függetlenül) a meglévő kulturális örökségek új módon való felhasználásába, nem csupán a kulturális örökségek látogatása és passzív megfigyelés által, hanem aktívan bekapcsolódva, hasznosítva az aktuális tematikus parkot.CULTPLAY park 9 városban fog épülni(SK: Érsekújvár, Komárom, Ógyalla, Gúta, Vágsellye, HU: Komárom, Tata, Oroszlány, Kisbér)annak érdekében, hogy bemutassa a kulturális örökségeket a Duna mindkét oldalán. A CULTPLAY parkok minden településen egy, a partnerségben szereplő másik település jelentős épített örökségét (vár, erőd, vízimalom, bánya) középpontba állítva lesznek kialakítva. Ezek a motívumok az egyes városok között felcserélődnek: míg a szlovák oldal kulturális örökségei (Komárom-erőd, Gúta-vízi malom, Vágsellye-Pázmány Kastély) a magyar partnereknél, addig a magyar oldal kulturális örökségei (Tata-vár, Komárom-erőd, Oroszlány-szénbányák) a szlovák partnereknél kerülnek majd megépítésre. Az érsekújvári vár Érsekújváron, a kisbéri Lovarda pedig Kisbéren fog megjelenni. A CULTPLAY parkok olyan tematikus parkok, melyeket a gyerekek játszótérként használhatnak, de tartalmaznak kiterjesztett valóság fejlesztést is, amely 3 nyelven (HU, SK, EN) lesz elérhető. Minden park ajánlja majd a többi parkot,így csalogatva a látogatókat a Duna egyik oldaláról a másikra. A CULTPLAY-nek lesz egy közös, integrált, határon átnyúló marketingje, közös reklámanyagai, határon átnyúló direkt marketing kampánya, integrált tematikus tartalomfejlesztése. Emellett a stakeholderek számára szakmai workshopokat szervezünk, de számos határon átnyúló rendezvényre is sor kerül, amelyek a kulturális örökségek határon átnyúló felhasználásának a projektben megjelenő új, innovatív módjait szándékoznak népszerűsíteni.

Description (SK):

Komplexným cieľom projektu je zvýšenie atrakcie pohraničného regiónu prostredníctvom vybudovania cezhraničných inovatívnych atrakcií umožňujúcich inovatívne využitie kultúrneho dedičstva. Strategickým cieľom parkov CULTPLAY je zapojiť miestnych obyvateľov a turistov (bez ohľadu na ich vek) do využitia existujúceho kultúrneho dedičstva novým spôsobom: nielen návštevou a pasívnou prehliadkou kultúrneho dedičstva, ale aktívne, využitím aktuálneho tematického parku. Parky CULTPLAY budú vybudované v 9 mestách (SK: Nové Zámky, Komárno, Hurbanovo, Kolárovo, Šaľa, HU: Komárom, Tata, Oroszlány, Kisbér) v záujme toho, aby prezentovali kultúrne dedičstvo na oboch stranách Dunaja. Parky CULTPLAY budú v obciach vytvorené tak, aby v ich centre stálo významné kultúrne dedičstvo (hrad, pevnosť, vodný mlyn, baňa) inej zúčastnenej obce. Tieto motívy si jednotlivé mestá vymenia: kým kultúrne dedičstvo zo slovenskej strany (Komárno – pevnosť, Kolárovo – vodný mlyn, Šaľa – kaštieľ Pázmányovcov) bude vybudované u maďarských partnerov, kultúrne dedičstvo maďarskej strany (Tata – hrad, Komárom – pevnosť, Oroszlány–uhoľné bane) budú stáť u slovenských partnerov. Novozámocký hrad sa objaví v Nových Zámkoch, a kisbérska Jazdiareň priamo v meste Kisbér. Parky CULTPLAY sú tematické parky, ktoré môžu deti využívať ako ihriská, avšak ich súčasťou budú aj rozšírené informácie o daných skutočnostiach dostupné v troch jazykoch (HU, SK, EN). Každý z parkov bude do pozornosti návštevníkov odporúčať iný park, lákajúc tak návštevníkov z jednej strany Dunaja na druhú. CULTPLAY bude disponovať spoločným integrovaným cezhraničným marketingom, spoločnými propagačnými materiálmi, cezhraničnou bezprostrednou marketingovou kampaňou a integrovaným tematickým obsahovým rozvojom. Pre stakeholderov budeme okrem toho organizovať odborné workshopy, uskutoční sa rad cezhraničných podujatí, ktoré budú mať za cieľ popularizovať nový, inovatívny spôsob cezhraničného využitia kultúrneho dedičstva, ktorý projekt prináša.

Achievements (EN):

Opening of the Cultplay interactive thematic park in Komárom (HU): The main objective of the construction of the Cultplay interactive thematic park in Komárom (HU) is to demonstrate a cultural heritage of Slovakia, what is in this case the Old and New Castle of Komárno. Another important goal is to involve local people and tourists (regardless of age), in addition to children, through a new way of actively exploiting cultural heritage. The park also includes so-called augmented reality, which is available in 3 languages (Hungarian, Slovak, English) for those who are interested. After the opening ceremony, children can use the park as a playground, and during the children's competition they can measure themselves in skill games and gain new knowledge. Opening of the Cultplay interactive thematic park in Hurbanovo (SK): The main objective of the construction of the Cultplay interactive thematic park in Hurbanovo is to demonstrate a cultural heritage of Hungary, what is in this case the Mining Museum of Oroszlány. Another important goal is to involve local people and tourists (regardless of age), in addition to children, through a new way of actively exploiting cultural heritage. The park also includes so-called augmented reality, which is available in 3 languages (Hungarian, Slovak, English) for those who are interested. After the opening ceremony, children can use the park as a playground, and during the children's competition they can measure themselves in skill games and gain new knowledge. Opening of the Cultplay interactive thematic park in Komárno (SK).

Website: http://www.skhu.eu

Expected Results (EN):

The cross-border network of CULTPLAY parks will increase the diversity of tourism offer, due to the new innovative attractions of CULTPLAY and the organised cultural events. Cultplay parks will also promote existing cultural heritages of the region, professional workshops will be organised in order to increase the efficiency of local stakeholders related to culture and tourism. All these activities will involve new visitors to this cross-border region.

Expected Outputs (EN):

3, Tangible outcomes: 10 public procurement procedures, 10 winners of the public procurement. 4, Tangible outcomes: 9 new thematic parks (CULTPLAY parks) in 9 towns, 1-1 in each town. 5, Tangible outcomes: 9 thematic professional workshops, 270 participant on the worshops (9*30=270). 6, Tangible outcomes: 9 CULTPLAY park opening ceremonies (altogether 540 participants (9*60), 9 competition for childer in 9 towns (excluding B10) (altogether 540 participants (9*60). 7, Tangible outcomes: 1 augmented reality application for 9 CULTPAY parks, 9 thematic contents (historic and cultural descriptions of cultural and natural heritage), 1 software (augmented reality markers for 9 CULTPLAY parks). 8, Tangible outcomes: Broshures about Cultplay parks and cultural heritages 4000 pc (400-400/Beneficiary, HU-SK-ENG, A5, 20 pages, colourful), 9 Cultplay billboards, 1 short film.

Thematic information

Cultural heritage and arts Tourism

Specific Objective: To increase the attractiveness of the border area

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (10)

Lead Partner: Mesto Nové Zámky

Address: Hlavné námestie 10, 94002 Nové Zámky, Slovakia

Legal status: public

Website: http://www.novezamky.sk

Total budget: EUR 399 654.45

ERDF budget: EUR 339 706.28

Obec Svodín

Name: Obec Svodín

Address: Hlavná ulica 1117/1, 943 54 Svodín, Slovakia

Legal status: public

Website: http://www.svodin.sk

Total budget: EUR 34 850.00

ERDF budget: EUR 29 622.50

Mesto Šaľa

Name: Mesto Šaľa

Address: Námestie Sv. Trojice 7, 92715 Šaľa, Slovakia

Legal status: public

Website: http://www.sala.sk

Total budget: EUR 328 973.60

ERDF budget: EUR 279 627.56

Mesto Kolárovo

Name: Mesto Kolárovo

Address: Kostolné námestie 1, 94603 Kolárovo, Slovakia

Legal status: public

Website: http://www.kolarovo.sk

Total budget: EUR 297 660.00

ERDF budget: EUR 253 011.00

Mesto Hurbanovo

Name: Mesto Hurbanovo

Address: Komárňanská 91, 947 01 Hurbanovo, Slovakia

Legal status: public

Website: http://www.hurbanovo.sk

Total budget: EUR 189 193.20

ERDF budget: EUR 160 814.22

Tata Város Önkormányzata

Name: Tata Város Önkormányzata

Address: Kossuth tér 1, 2890 Tata, Hungary

Legal status: public

Website: http://www.tata.hu

Total budget: EUR 343 849.00

ERDF budget: EUR 292 271.65

Oroszlány Város Önkormányzata

Name: Oroszlány Város Önkormányzata

Address: Rákóczi Ferenc út 78, 2840 Oroszlány, Hungary

Legal status: public

Website: http://www.oroszlany.hu

Total budget: EUR 329 928.00

ERDF budget: EUR 280 438.80

Komárom Város Önkormányzata

Name: Komárom Város Önkormányzata

Address: Szabadság tér 1, 2900 Komárom, Hungary

Legal status: public

Website: http://www.komarom.hu

Total budget: EUR 326 622.00

ERDF budget: EUR 277 628.70

Kisbér Város Önkormányzata

Name: Kisbér Város Önkormányzata

Address: Széchenyi u. 2, 2870 Kisbér, Hungary

Legal status: public

Website: http://www.kisber.hu

Total budget: EUR 277 079.83

ERDF budget: EUR 235 517.85

Mesto Komárno

Name: Mesto Komárno

Address: Námestie generála Klapku 1, 94501 Komárno, Slovakia

Legal status: public

Website: http://www.komarno.sk

Total budget: EUR 345 770.00

ERDF budget: EUR 293 904.50

Partners map

Partners and Projects info

Mesto Nové Zámky

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Town of Svodín

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Mesto Šaľa

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Mesto Kolárovo

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Mesto Hurbanovo

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Tata Város Önkormányzata

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Oroszlány Város Önkormányzata

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Komárom Város Önkormányzata

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Kisbér Város Önkormányzata

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Partners and Projects info

Town of Komárno

CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Lead partner

Project partner

Summary

Project name (EN): CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Project acronym: CULTPLAY

Project start date: 2018-02-01

Project end date: 2021-06-30

Project status: closed

Total budget/expenditure: EUR 2 873 580.08

Total EU funding (amount): EUR 2 442 543.06

Co-financing sources:

ERDF: Amount, EUR 2 442 543.06.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Slovakia - Hungary

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-03-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

168 / 168 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

459 / 470 (97.66%)

Notes on the data

Information provided by the Programme. Data from 6 (CODESIC, REJOICE, NOVUM DANUVIUM – INNOCENTRE, R2 and M3 – DevInvestEnviro, RE-BIRTH and Bike Paradise) was retrieved by Interact from the programme´s website on the 2024-03-01. Regarding partners only data only main partners is available. For 13 projects the description has been retrieved from the programme website on 2022-11-15: Access2Health, Bird Tour, CB_Brand, CrossCoop, Ecoregion SKHU, EDUCATION, Healthcare cooperation, INTERSKILL 2021, Local image, RECREATION, Ride Up!, RoRehab and STARS CONNECT US. Achievements were retrieved by Interact from the Programme website (http://www.skhu.eu/), or a website directly linked from it, on 2021-11-16, 2023-01-25 and 2024-03-12. Fields achievements (from 5 projects) translated from Hungarian and Slovak into English using the European Commission's eTranslation machine translation service.

The projects which fields include an eTranslation English text are the ones with the following acronyms: CBC Tours, Circular economy, CONIN, KIP ON LEARNING and SKHU Markets.

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CULTPLAY - Interactive Thematic Parks - Innovative Use of Cultural Heritage

Description

Thematic information

Partners (10)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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