Lights On!

Programme 2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Date of latest update: 2023-11-11

Description

Description (EN):

Estonian and Finnish culture have been in a constant interaction since prehistoric time. There are historical key sites on both sides of the gulf, from where the areas have been reigned or the control of them have been contested. At present many of these sites are undeveloped and unknown as tourist attractions. The Lights On! sites have a high potential to become attractive tourist destinations. Besides being spectacular, they are full with exciting stories of political intrigues and life in the shadow of power, their joint storyline. The Lights On! project will design and package 8 historical sites into attractive and sustainable tourist attractions, by improving visitor experience, on-site services, creating joint marketing tools and developing new creative products. The project will also bring lighting to part of the sites for improved visitor experience and prolonging the tourism season. New products, innovative ways of on-site interpretation and gamification will make them more attractive and raise awareness of the sites. Infrastructure will be developed for improving visitor experience and also to improve sustainability by e.g. protecting vulnerable areas from visitor flows. Crossborder cooperation of educational institutes brings in new kind of expertise in cultural management and creative entrepreneurship. New products will be developed in cooperation with local entrepreneurs by using innovative service designing concepts. Creating attractive new products and new marketing tools will increase visitor numbers on sites, attract new visitor groups and attract visitors to move between the sites. When local communities start benefitting from the sites and participate in project events their awareness of the historical and natural values will rise. The project will enlighten the history of the North-Eastern Baltic Sea but this joint storyline needs cross-border cooperation if the complete story is going to be told.

Achievements (EN):

LightsOn! - historical sites as a joint attraction: The project LightsOn! combined eight historical sites in Finland and Estonia into a joint attraction. This was achieved through activities that included e.g. themed events with light installations, a mobile application and an entrepreneur training programme. The training resulted in better involvement of local communities whereas the events (16 in total) helped raise awareness about the sites and attracted new target groups. The events advanced marketing as well which was done under a single visual appearance as an event locations. In addition to joint activities and events, infrastructure was improved at selected sites. Infrastructure improvements include building or renovating viewing platforms, stairs, picnic tables, information boards and installing permanent lightning to allow visits after sunset. Light-themed events attracted 23 000 visitors altogether. Participant numbers ranged from an intimate 75 persons to approximately 8000 at the Valge Öö Keila-Joal festival. The yearly increase of site visits was 32 900 (mostly Vallisaari in 2016) and the total number of new visitors was 56 200. Increase of yearly visitor numbers is yet expected to show in next few years as all construction work is now finished and sites with improvements can now be taken into full use. Developed Finnish sites of the LightsOn! attraction. Raasepori castle ruin, Raaseporin linnantie 110, Raasepori. Kuusisto castle ruin, Linnanrauniontie 634, Kaarina. Rapola hill fort, Sääksmäentie 770, Valkeakoski. Vallisaari fortress island, Helsinki. Developed Estonian sites of the LightsOn! attraction. Varbola hill fort, Põlli, Raplamaa. Lõhavere hill fort fortress, 71209 Viljandimaa. Neeruti hill fort, 45224 Lääne-Viru maakond. Keila-Joa borough, 76701 Harju maakond. Mobile guide, FIN: https://lightsonmobiili.fi Mobile guide, EST: https://lightsonestonia.com/ Mobile game: https://play.google.com/store/apps/details?id=com.TurkuGameLab.LightsOn&fbclid=IwAR3n1A5PiCqDNBxLyAQaAJXL27EnFkacEL-iPXUAQS5XbJsnnhtuIGTEqMo Project visual final Prez-report: https://prezi.com/view/lUrcU38HGMyB3lK1QaoM/

Website: http://centralbaltic.eu/

Expected Results (EN): R2.1. More sustainable joint natural and cultural heritage based tourist attractions

Expected Outputs (EN):

Developing joint marketing for the network of historically high value attractions- New concrete joint marketing tools that will increase awareness of the attraction network and attract new visitor groups- Joint marketing tools and join products for increasing inter-site traveling by visitors - Improved cross-border cooperation and exchange of ideas between both managers (MH, RMK) and education institutes (Humak, Viljandi) as well as operators (enterprises, societies)- A joint history is brought into light for the customers and local communities.- Tourist entrepreneurs cooperating inter-site and interregionally- Increased social and economical benefits from the attractions.Creating new joint tourist products- A joint history is brought into light for the customers and local communities.- New concept of producing and designing by local operators- Tourist entrepreneurs cooperating inter-site and interregionally- Lightning as a part of the visitor experience is realized in part of the sites. - Principles of sustainable tourism to historical destinations- Improved on-site visitor experience, new services and events, improved presentation of the sites, sustainable visitor facilities and infrastructure. - Improved cross-border cooperation and exchange of ideas between both managers (MH, RMK) and education institutes (Humak, Viljandi) as well as operators (enterprises, societies)Designing attractions and improving visitor experience- Joint appearance and design of visitor infrastructure that will increase the interregionsl attractiveness of the networks.- Improved on-site visitor experience, new services and events, improved presentation of the sites, sustainable visitor facilities and infrastructure. - MH and RMK have developed new sustainable ways of managing visitor flow at cultural heritage and biologically high value sites together with the local communities- Improved cross-border cooperation and exchange of ideas between both managers (MH, RMK)

Thematic information

Cultural heritage and arts Tourism

Specific Objective: Natural and cultural resources developed into sustainable tourist attractions

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (4)

Lead Partner: Metsähallitus Luontopalvelut

Department: Parks & Wildlife Finland, Southern Finland

Address: Vernissakatu 4, 1301 Vantaa, Finland

Legal status: public

Website: http://www.outdoors.fi

Total budget: EUR 818 009.00

ERDF budget: EUR 613 506.75

Riigimetsa Majandamise Keskus (RMK)

Name: Riigimetsa Majandamise Keskus (RMK)

Department: Loodushoiuosakond (Management of the natural environment)

Address: Toompuiestee 24, 10149 Tallinn, Estonia

Legal status: public

Website: http://www.rmk.ee/et

Total budget: EUR 601 000.00

ERDF budget: EUR 510 850.00

Tartu Ülikooli Viljandi Kultuuriakadeemia

Name: Tartu Ülikooli Viljandi Kultuuriakadeemia

Department: Department of culture education

Address: Posti 1, 71004 Viljandi, Estonia

Legal status: public

Website: http://www.kultuur.ut.ee/et

Total budget: EUR 105 000.00

ERDF budget: EUR 89 250.00

Suomen Humanistinen Ammattikorkeakoulu

Name: Suomen Humanistinen Ammattikorkeakoulu

Department: Department of cultural Management

Address: Ilkantie 4, 400 Helsinki, Finland

Legal status: public

Website: http://www.humak.fi/

Total budget: EUR 337 660.00

ERDF budget: EUR 253 245.00

Partners map

Partners and Projects info

Riiklik Metsamajandamise Keskus (RMK)

Lights On!

Partners and Projects info

University of Tartu Viljandi Culture Academy

Lights On!

Partners and Projects info

Humak- Finnish University of Applied Sciences and Arts

Lights On!

Partners and Projects info

Metsähallitus Luontopalvelut

Lights On!

Lead partner

Project partner

Summary

Project name (EN): Lights On!

Project acronym: LightsOn!

Project start date: 2015-09-01

Project end date: 2019-02-28

Project status: closed

Total budget/expenditure: EUR 1 861 669.00

Total EU funding (amount): EUR 1 466 851.75

Co-financing sources:

ERDF: Amount, EUR 1 466 851.75.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Websites / webtools / webforums / cooperative platforms

Link to Presentation and final report of the project

Attachment type: link

Type of document: Website / webtool / webforum / cooperative platform

Data source: http://www.metsa.fi/web/en/lightson

Publication date: 2020-01-27

Document date: 2019-02-28

Languages: en

Attachment link: https://prezi.com/view/lUrcU38HGMyB3lK1QaoM/?fbclid=IwAR2XXmo7f4YFAtcNom9_q_rEm_jWa1jJGFPy5JNIvnYCGco1Ma32g6lM9Tc

Videos / films

Reflection Of History

Attachment type: link

Type of document: Video / film

Data source: http://www.metsa.fi/web/en/lightson

Publication date: 2020-01-30

Document date: 2017-10-01

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-11

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

137 / 137 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

663 / 663 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://centralbaltic.eu/), or a website directly linked from it, on 2021-11-08, 2023-01-12 and 2024-03-08.

Languages

Contact Form

Lights On!

Description

Thematic information

Partners (4)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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