Description
Description (LV): Kultūras tūrismam pēdējos desmit gadus ir izšķiroša loma kultūras mantojuma attīstībā un aizsardzībā. Lietuva un Latvija ir pazīstama ar savu kultūras mantojuma objektu daudzveidību, maz pārveidotas dabas vidē un kūrortu tradīcijām. Abas valstis ir ieinteresētas ekotūrisma attīstībā, pasaistot uzmanību kultūras objektu aizsardzībai un efektīvai reģionālā mantojuma izmantošanai. Projekta galvenais mērķis ir palielināt apmeklējumu skaitu atbalstītajās projekta vietās Lietuvā un Latvijā. Kā arī izveidojot šajā nozarē jaunu “vides” zīmi restorāniem un viesnīcām.
Galvenais no projekta rezultātiem būtu ilgtspējīgs tūrisms - pieaugošs gaidāmo apmeklējumu skaits kultūras mantojuma objektos projekta atbalstītajās teritorijās. Projekta laikā tiks izveidota un īstenota jauna, kopīga “vides” zīme, tā būs unikāla, tādejādi pievēršot pastiprinātu uzmanību kultūras mantojuma objektiem. Projekta partneriem nav informācijas par to, vai šāda veida “vides” apzīmējumi ir citās Baltijas valstīs, vai pat Eiropā. Patērētāju pētījumi pierādīja, ka tūristi biežāk izvēlas izmitināšanas un ēdināšanas iestādes, kas īsteno ilgtspējīgus un atbildīgus uzņēmējdarbības principus. “Vides” zīmes īstenošana noteikti palielinātu apmeklējumu skaitu Lietuvā-Latvijā. Projekta partneri ir asociācijas, kas darbojas tūrisma nozarē, ar īpašu pieredzi “vides” zīmju lietošanai praksē, īstenojot sertificēšanu viesnīcām un restorāniem. Lielāku ieguvumu projekta reģionā un tūristu uzmanības piesaisti iegūsim, ja izcelsim katra reģiona identitāti. To iespējams īstenot kopīgi piedaloties projektā gan Lietuvas, gan Latvijas nozares pārstāvjiem ar savām zināšanām un pieredzi.
Read more Description (LT): Kultūrinio turizmo plėtra per pastarias dekadas suvaidino lemiamą vaidmenį materialaus, nematerialaus paveldo apsaugoje bei garsinime. Lietuva ir Latvija yra žinomos dėl savo kultūrinio paveldo objektų(ypač dvarų), mažai pakitusios natūralios aplinkos, kurortų tradicijos. Abidvi šalys turi bendrą interesą susijusį su ekoturizmu, dėmesio didinimu kultūrinių objektų apsaugos linkme ir taip patnori efektyviai išnaudoti regioninį paveldą abiejų šalių bendrai naudai.
Projekto pagrindinis tikslas yra padidinti tikėtinų vizitų skaičių į remiamus kultūrinius objektus Lietuvoje-Latvijoje, sukuriant nauja eko ženklą restoranams ir viešbučiams esantiems tose vietose. Pagrindinis projekto rezultatas būtų sukurtas ir įgyvendintas naujas ir bendras eko ženklas, kuris būrų unikalus dėl jo akcento į kultūrinio paveldo objektus. Projekto partneriai neturi duomenų apie tokio ženklo egzistavimą Baltijos šalyse ar net Europoje, tad jis būtų pirmasis tokio rūšies. Vartotojų satistiniai tyrimai parodė, kad turistai daug dažniau linkę rinktis apgyvendinimo ir maitinimo įstaigas, kurios taikytų tvaraus ir atsakingo versloprincipus ir turėtų eko ženklą, tad šio ženklo įgyvendinimas tikrai padidintų apsilankymų skaičių Lietuvoje-Latvijoje. Projekto partneriai yra asociacijos dirbančios turizmo srityje, kurios vienintelės turi specifinę patirtė su eko ženklų praktika ir įgyvendinimu ir su viešbučių bei restoranų sertifikavimu , todėl jų bendros pastangos ir žinios turėtų būti efektyvesnės ir labiau pastebimos bei pritrauktų daugiau dmesio į programos teritorijas ir pabrėžtų regionų identitetą.
Read more Description (EN): The expansion of cultural tourism over recent decades has played a crucial role in the promotion and protection of tangible and intangible heritage. Lithuania and Latvia are known for its cultural heritage objects (especially mansions), little altered natural surroundings, resorts tradition. Both countries have the interest in ecotourism and raising attention to the protection of cultural objects and also wants to efficiently use regional heritage for benefits of both countries. Project main objective is to increase the number of expected visits to supported sites of cultural heritage objects in Lithuania-Latvia by the creation of a new eco sign for restaurants and hotels in those areas.
Main project output would be Sustainable Tourism: Increased number in expected number of visits to supported sites of cultural heritage objects. During the project would be created and implemented new and joint eco sign would be unique because of its focus on cultural heritage objects. Project partners do not have knowledge of the existence of this kind of eco sign in Baltic states or even Europe so it would be first of its kind. Consumer research showed that tourists more often choose the accommodation and catering establishments that implement sustainable and responsible business principles and has the eco sign so implementation of this sign would definitely increase visit number in Lithuania-Latvia. Project partners are associations working in tourism fields which are the only ones that have specific experience regarding eco signs practice and implementation also certification of hotels and restaurants so joint efforts and knowledge should be more effective more visible and would attract more attention to the program area and highlight the regions identity.
Read more Achievements (EN): The expansion of cultural tourism over recent decades has played a crucial role in promotion and protection of tangible and intangible heritage world-wide. Two Baltic countries – Lithuania and Latvia – are also well-known for the countries’ cultural heritage objects (esp. mansions), little altered natural surroundings, resort traditions, and many other things.
Both countries have been demonstrating a huge interest in ecotourism and are emphasizing the need to protect cultural objects and to efficiently use regional heritage for the benefit of both countries and the EU in general.
The project „Joint eco-sign for Lithuania’s-Latvia’s restaurants and hotels in cultural objects“ which was implemented in Latvia and Lithuania from 2017 through the end of 2019, has developed and validated a methodology and labeling criteria of the eco-labeling system for hospitality businesses in heritage objects.
Twenty of the most beautiful heritage sites in Latvia and Lithuania, operating as hotels or restaurants have been awarded the opportunity to be called an eco-labeled company. At the end of the project, these sites met 42 criteria of 126 mandatory ones under the concerned eco-labeling scheme. Eco-label certificates were therefore awarded to the following heritage objects in Latvia and Lithuania:
Arendoles Manor,
Kuldigas Manor,
Jaunpils Pils,
Kuksu Manor,
Mezotnes Manor,
Jaunmoku Pils,
Skrundas Manor,
Mazmezotnes Manor,
Paliesiai Manor,
Pakruojis Manor,
Burbiškis Manor,
Angel’s Mill,
Kryžkelė Tavern,
Šlyninkos Mill,
Hotel Romantic,
Michaelson Hotel,
Babtynas-Žemaitkiemis Manor,
Raudondvaris Manor,
Hospitality Complex “Monte Pacis”,
Užventis Manor.
Project results, methodological and educational materials have contributed to the increase of tourist arrivals as well as their visit duration to the newly labelled cultural heritage sites in Lithuania and Latvia. Eco labelled hotels expected 277 849 guests and visitors during the project period 2016-2018.
The newly introduced eco-sign have raised and will continue raising the standards for restaurants and hotels in cultural heritage areas. For encouraging hotels and restaurants to start more friendly business and to introduce them to sustainable business principles, some educational materials were developed. The project partners expect that new hotels and restaurants will make use of the materials in the future to promote protection of heritage objects as well as to promote local culture various products of the objects.
Project partners have created a Cultural Heritage Trail. It covers the most exciting Latvian and Lithuanian heritage sites, which are providing unique hospitality services and have been attributed with special eco sign tree.
Results of the completed project will undoubtedly benefit visitors and/or consumers of hotel and restaurant services, and will increase the countries’ competitive advantage.
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Website: https://2014-2020.latlit.eu/
Expected Results (EN): Overnight stays of visitors in the programme area
Expected Outputs (EN): Programme result indicator is the number of overnight stays of visitors in the programme area. Project results are:
a) created and implementation of the eco sign;
b) created eco signs and cultural heritage route;
These results correlate with programme results because these intellectual products will directly affect numbers of tourists (increase) ant their stays in selected programme areas because Consumer research showed that tourists more often choose the accommodation and catering establishments that implement sustainable tourism and have the eco sign.Created eco sign will put higher standards for hotels and restaurants in cultural heritage objects to be more eco-friendly and newly created and promoted route will raise awareness about alternative choice tourist will be more interested in eco-friendly restaurants and hotels as well as cultural heritage objectives where they are located.
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Thematic information
Specific Objective:
Increased number of visitors in the Programme area through improving and developing cultural and natural heritage objects, services and products
Thematic Objective:
(06) preserving and protecting the environment and promoting resource efficiency by:
Investment Priority:
(06c) Conserving, protecting, promoting and developing natural and cultural heritage
Partners (2)
Lead Partner:
Lietuvos viešbučių ir restoranų asociacija
Address:
Vytenio str. 9/25, LT-03113 Vilnius, Vilniaus district, Lithuania
Legal status:
private
Website:
http://www.lvra.lt
Total budget:
EUR 47 845.50
ERDF budget:
EUR 40 668.68
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Latvijas Viesnīcu un restorānu asociācija
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Name:
Latvijas Viesnīcu un restorānu asociācija
Address:
A. Čaka Str., 55-228, LV1011 Riga, Latvia
Legal status:
private
Website (not verified):
http://www.hotels-restaurants.lv
Total budget:
EUR 3 257.18
ERDF budget:
EUR 2 768.60
