North Star Film Alliance After careful consideration the project has changed its name from "New Nordic Film Alliance" to "North Star Film Alliance" to avoid confusion with one film festival. Nevertheless the project acronym will stay the same - NNFA.

Programme 2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Date of latest update: 2023-11-11

Description

Description (EN):

The main aim of the cross-border cooperation project "North Star Film Alliance" is to substantially increase export within the film production sector in Estonia, Latvia and Finland. The objective is that by the year of 2021 the region have attracted 25% more foreign film productions and that at least 65 SMEs from the regions film production sector have benefited from servicing an international production. Production in the context of this project stands for filming movies, TV series and advertisements in the Central Baltic region. For reaching the set objective it is crucial to address the current need of developing and introducing the region worldwide as an acknowledged film area providing excellent and wide array of services with very high standards. Combining the advantages and strengths that three partner countries have will result in a much bigger regional impact. The volumes that can be reached in cooperation are far greater than what each country separately could ever achieve. Instead of competing and duplicating investments those countries will work together to resolve joint problems under one purpose - to attract vast productions from new markets to substantially increase SMEs export in the regions film production sector. For a coherent and productive approach the project activities have been divided into three interrelated bigger phases - (1) benchmarking the current situation in the regions film production sector and global future trends of film production, (2) developing a comprehensive market strategy and finally (3) efficiently executing the market strategy. The underlying activity through all three phases is cross-boarder cooperation between project partners as well as associated partners to gain and learn from each others experiences and to improve current situation. The project will achieve its objectives in three years.

Achievements (EN):

The main aim of the cross-border cooperation project "North Star Film Alliance" was to increase export within the film production sector in Estonia, Latvia and Finland. The objective was that by the end of year 2021 the region has attracted more foreign film productions and that at least 65 SMEs from the region's film production sector have benefited from servicing an international production. For a coherent and productive approach the project activities were divided into three interrelated bigger phases: (1) benchmarking the current situation in the region's film production sector and global future trends of film production, (2) developing a comprehensive market strategy and finally (3) efficiently executing the market strategy. During the project implementation period from May 2018 to February 2021 NSFA countries collaboration was proved necessary to increase regions competitiveness to receive international productions. Project developed and executed a large-scale international marketing strategy to provide the target markets with info that regions co-operate to provide sufficient number of crew members, different needed technology and also expertise for specific tasks needed for large scale productions. The project has received a lot of positive feedback from foreign producers, especially from the North- American market, who considered the region more attractive when getting to know three countries’ strengths combined as homogeneous region and providing a wide array of services with high standards. NSFA countries – Estonia, Latvia and Finland - participated at different international film festivals and markets in Europe, Asia, and North - America, created public online presentations for the North - American and Japanese market. Approximately 30 B2B companies meetings were arranged by the project agent in Tokyo and 24 B2B online company meetings were arranged in North-American market for key players like Paramount, Warner Bros and Amazon Studios. A FAM trip to region for North-American agent was organized. At least 84 SME's in total received financial or non-financial help from project activities with participating in project festival booth, agent meetings, B2B meetings or servicing the production. Project received several production inquiries and one bigger scale production in Latvia.

Website: http://centralbaltic.eu/

Expected Results (EN): R1.1. Number of new joint or co-operating knowledge intensive enterprises

Expected Outputs (EN):

The result indicator for the SO 1.3 is the number of cluster co-operations exporting to new markets. This links directly to the following project's main results that will come about through the planned cooperation between project. partners: (1) by the year of 2021 the region have attracted 25% more foreign film productions coming from new markets; (2) at least 65 SMEs from the region's film production sector have benefited from servicing an international production. One of the characteristics of the film production sector is that the export also occurs through servicing international productions that take place in the home country. Production in the context of this project stands for filming movies, TV series and advertisements in the Central Baltic region. The budgets for foreign (outside the EU/European Free Trade Area) film productions are vast (e.g. the budget for the “La La Land” was 30 mEUR) and therefore employ many subcontractors from the region. These subcontractors are local SMEs from the film production sector. Therefore when the project attracts foreign film production to come and produce in the Central Baltic area it directly contributes to supporting Central Baltic SMEs in the film production field to enter into new markets. Crucial aspect for succeeding in attracting vast foreign productions from new markets is developing a joint value proposition (service) for the region SMEs: providing a large volume world-class production services. Therefore cluster cooperation within the project for guaranteeing the number of SMEs exporting to the new markets lies in two main domains: (1) developing a joint value proposition for the region SMEs and (2) attracting vast foreign productions that can be serviced by the Central Baltic SMEs operating in the film production field. One of the positive spillover effects having a film productions in the area is that it also creates cash flows for the other sectors (e.g. accommodations, catering, transport and etc.).

Thematic information

Clustering and economic cooperation SME and entrepreneurship

Specific Objective: More exports by the Central Baltic companies to new markets

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners (4)

Lead Partner: Eesti Filmi Instituut

Address: Uus 3, 10111 Tallinn, Estonia

Legal status: public

Website: http://www.filmi.ee

Total budget: EUR 210 986.69

ERDF budget: EUR 174 000.72

Sihtasutus Filmitootmise Ekspordi Liit

Name: Sihtasutus Filmitootmise Ekspordi Liit

Department: -

Address: Soo 4, 10414 Tallinn, Estonia

Legal status: private

Total budget: EUR 282 914.85

ERDF budget: EUR 233 319.88

Rīgas domes Pilsētas attīstības departaments

Name: Rīgas domes Pilsētas attīstības departaments

Department: City Development Department

Address: Amatu iela 4, LV-1050 Riga, Latvia

Legal status: public

Website: http://www.rdpad.lv

Total budget: EUR 234 944.37

ERDF budget: EUR 193 758.62

Helsingin kaupunki

Name: Helsingin kaupunki

Department: City Executive Office, Economic Development

Address: Pohjoisesplanadi 11-13, 100 Helsinki, Finland

Legal status: public

Website: http://www.hel.fi/en

Total budget: EUR 508 207.82

ERDF budget: EUR 368 298.21

Partners map

Partners and Projects info

Foundation Estonian Film Production Export Alliance

North Star Film Alliance After careful consideration the project has changed its name from "New Nordic Film Alliance" to "North Star Film Alliance" to avoid confusion with one film festival. Nevertheless the project acronym will stay the same - NNFA.

Partners and Projects info

Riga City Council (City Development Department)

Partners and Projects info

Helsingin kaupunki

Partners and Projects info

Estonian Film Institute

Lead partner

Project partner

Summary

Project name (EN): North Star Film Alliance After careful consideration the project has changed its name from "New Nordic Film Alliance" to "North Star Film Alliance" to avoid confusion with one film festival. Nevertheless the project acronym will stay the same - NNFA.

Project acronym: NNFA

Project start date: 2018-05-01

Project end date: 2021-04-30

Project status: closed

Total budget/expenditure: EUR 1 237 053.73

Total EU funding (amount): EUR 969 377.43

Co-financing sources:

ERDF: Amount, EUR 969 377.43.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-11

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

137 / 137 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

663 / 663 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://centralbaltic.eu/), or a website directly linked from it, on 2021-11-08, 2023-01-12 and 2024-03-08.

Languages

Contact Form

North Star Film Alliance After careful consideration the project has changed its name from "New Nordic Film Alliance" to "North Star Film Alliance" to avoid confusion with one film festival. Nevertheless the project acronym will stay the same - NNFA.

Description

Thematic information

Partners (4)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

Disclaimer