Limitless Tourist Innovation (GTI)

Programme 2014 - 2020 INTERREG V-A Germany - The Netherlands

Date of latest update: 2024-02-10

Description

Description (EN):

The border area, where two cultures meet, is attractive for visitors. However, the foreign market on the doorstep is a real challenge for touristic SMEs. The project supports these SMEs in acquiring and expanding know-how on the foreign market Germany or the Netherlands respectively, in order to develop touristic offers of better quality for their foreign guests. This implies contacting touristic stakeholders on both sides of the border personally in a targeted way, offering them a platform for networking in the framework of exchange of experiences or excursions as well as promoting a cross-border knowledge-transfer by means of tailor made training. Individual investments of SMEs in the neighbouring country are stimulated. Furthermore, the project has a mediating role when it comes to linking touristic stakeholders in the border area in performance and service chains. In this innovation cluster new competitive and therefore sustainable offers are created. Bundling of communication is necessary in order to reach the potential guest. To this end the project offers suitable platforms. In this context Euregio-wide umbrella brands for the respective neighbouring market, annual themes and specific target group campaigns should be mentioned, and new online strategies as location-based services and central PR play a role as well. The overall goal on a long term is an increasing number of guests, overnight stays and expenditures in the border area, in particular through more investments by touristic SMEs and organisations in the neighbouring market. In order to achieve these goals in an efficient way, the partners monitor and steer them constantly, with a view to optimizing the effects of the project extensively throughout the common touristic area of all partners.

Description (NL):

Het grensgebied is voor gasten heel aantrekkelijk. Hier ontmoeten twee culturen elkaar. De buitenlandse markt dicht bij huis stelt echter hoge eisen aan het toeristische MKB. Het project stimuleert het MKB om know-how over de buitenlandse markt in Duitsland ofwel Nederland te verzamelen en uit te breiden. Daardoor kunnen ze nieuwe, kwalitatief betere toeristische aanbiedingen voor de buitenlandse gasten ontwikkelen. Met dit doel voor ogen worden toeristische actoren van beide kanten van de grens persoonlijk aangesproken zodat ze elkaar in het kader van bijeenkomsten of excursies kunnen leren kennen en hun ervaringen kunnen uitwisselen. In specifieke trainingen wordt bovendien de grensoverschrijdende kennistransfer versterkt. Ook worden individuele investeringen van het MKB in de markt over de grens gestimuleerd. Verder heeft het project een bemiddelende functie door dienst- en serviceketens tussen toeristische actoren in het grensgebied te laten ontstaan. In deze innovatieclusters ontstaan nieuwe verhandelbare en daarmee duurzame aanbiedingen. Om de potentiële gast te bereiken, is het nodig om de communicatie te bundelen. Daarvoor biedt het project passende platformen. Hier zijn regio overstijgende, overkoepelende merken voor de desbetreffende buurmarkt, jaarthema’s en doelgroepgerichte campagnes te noemen. Daarbij spelen nieuwe online strategieën net als locatiespecifieke diensten en centrale PR een rol. Altijd met het doel voor ogen om op lange termijn het aantal gasten, hun overnachtingen en bestedingen te verhogen, vooral door meer investeringen van het toeristische MKB en organisaties in de buurmarkt. Om deze doelen op een efficiënte manier te bereiken, worden ze door de partners regelmatig gemeten, geëvalueerd en bijgesteld om zodoende de effecten van de activiteiten in het hele projectgebied te optimaliseren.

Description (DE):

Das Grenzgebiet ist für Gäste attraktiv. Hier stoßen zwei Kulturen aufeinander. Der Auslandsmarkt vor der Haustür stellt jedoch an die touristischen KMUs hohe Anforderungen. Das Projekt fördert diese KMUs darin, Know-How über den Auslandsmarkt Deutschland bzw. Niederlande auf- und auszubauen und dadurch neue, qualitativ bessere touristische Angebote für ihre ausländischen Gäste zu entwickeln. Gezielt werden dafür touristische Akteure von beiden Seiten der Grenze persönlich angesprochen, im Rahmen von Erfahrungsaustauschen oder Exkursionen miteinander vernetzt und der grenzüberschreitende Wissenstransfer in passgenauen Schulungen gefördert. Individuelle Investitionen der KMUs in den Nachbarmarkt werden stimuliert. Das Projekt tritt zudem als Mittler auf, um touristische Akteure im Grenzgebiet in Leistungs- und Serviceketten zu verbinden. In diesen Innovationsclustern entstehen neue marktfähige und damit nachhaltige Angebote. Um dem potenziellen Gast auch zu erreichen, ist eine Bündelung in der Kommunikation notwendig. Dafür bietet das Projekt entsprechende Plattformen. Hier sind euregioweite Dachmarken für den jeweiligen Nachbarmarkt, Jahresthemen und zielgruppenspezifische Kampagnen zu nennen. Dabei spielen neue Online-Strategien wie standortbezogene Dienste und zentrale PR eine Rolle. Immer vor Augen das Ziel, langfristig die Anzahl der Gäste, deren Übernachtungen und deren Ausgaben im Grenzgebiet zu steigern, vor allem durch mehr Investitionen von touristischen KMUs und Organisationen in den Nachbarmarkt. Um diese Ziele effizient zu erreichen, werden sie von den Partnern ständig durch Monitoring überwacht und gesteuert, um so die Projekteffekte flächendeckend im gesamten touristischen Verbandsgebiet aller Partner zu optimieren.

Achievements (EN):

The border area, where two cultures meet, is attractive for visitors. However, the foreign market on the doorstep is a real challenge for touristic SMEs. The project has supported these SMEs in acquiring and expanding know-how on the foreign market Germany or the Netherlands respectively, in order to develop touristic offers of better quality for their foreign guests. This implies contacting touristic stakeholders on both sides of the border personally in a targeted way, offering them a platform for networking in the framework of exchange of experiences or excursions as well as promoting a cross-border knowledge-transfer by means of tailor made training. Thematic factsheets and e-training courses were developed specifically for tourism players from both sides of the border. More than 1,000 participants took part in over 33 face-to-face events. Individual investments of SMEs in the neighbouring market were stimulated and almost 200 smaller quality improvements for guests from the neighbouring country were implemented by the companies themselves. Furthermore, the project played a coordinating role in linking tourist players in the border region in performance and service chains. In these thematic clusters, new cooperations emerged, for example between holiday parks or city marketing organisations. In order to reach the potential guest, a bundling in communication is necessary. The project offered appropriate platforms for this purpose. The Euregio-wide umbrella brands for the respective neighbouring market (“Geheim over de grens” and “Das Andere Holland”) were further developed as part of new online strategies, with a focus on storytelling and social media. The number of website users more than doubled as a result of the various activities. The project thus makes an effective contribution to increase (on a long term) the number of guests from the neighbouring country, their overnight stays and expenditure in the border area, above all through a stronger focus and more investments by tourism SMEs and organisations in the neighbouring market. A closer look at the final measurement shows that not only overnight stays from the neighbouring country have developed positively during the project period, but that the participating companies and organisations have also become much more active on the neighbouring market.

Website: https://interregv.deutschland-nederland.eu/

Thematic information

Tourism SME and entrepreneurship

Specific Objective: Reducing the barrier effect of the border for citizens and institutions

Thematic Objective:

(11) enhancing institutional capacity of public authorities and stakeholders and efficient public administration through actions to strengthen the institutional capacity and the efficiency of public administrations and public services related to the implementation of the ERDF, and in support of actions under the ESF to strengthen the institutional capacity and the efficiency of public administration.

Investment Priority: (11 ETC) ETC specific, for cross-border cooperation: enhancing institutional capacity of public authorities and stakeholders and efficient public administration by promoting legal and administrative cooperation and cooperation between citizens and institutions

Partners (10)

Lead Partner: EUREGIO

Address: Enscheder Straße 362, 48599 Gronau, Germany

Legal status: public

Total budget: EUR 4 573 189.44

Stichting Marketing Oost

Name: Stichting Marketing Oost

Address: Hanzelaan 351, 8017JM Zwolle, Netherlands

Legal status: public

Total budget: EUR 63 232.75

Emsland Touristik GmbH

Name: Emsland Touristik GmbH

Address: Herog-Arenberg-Str. 12, 49716 Meppen, Germany

Legal status: public

Total budget: EUR 15 423.80

Münsterland e.V.

Name: Münsterland e.V.

Address: Airportallee 1, 48268 Greven, Germany

Legal status: public

Total budget: EUR 38 157.00

Stichting Achterhoek Toerisme

Name: Stichting Achterhoek Toerisme

Address: Marktstraat 1, 7271AX Borculo, Netherlands

Legal status: private

Total budget: EUR 27 692.00

Stichting Toerisme Gelderland

Name: Stichting Toerisme Gelderland

Address: Dorpsstraat 14, 6661EK Elst, Netherlands

Legal status: public

Total budget: EUR 2 318.40

Tourismusverband Osnabrücker Land e.V.

Name: Tourismusverband Osnabrücker Land e.V.

Address: Herrenteichsstr. 17+18, 49074 Osnabrück, Germany

Legal status: public

Total budget: EUR 38 157.00

Gesellschaft zur Förderung des Emsland Tourismus mbH

Name: Gesellschaft zur Förderung des Emsland Tourismus mbH

Address: Ordeniederung 2, 49716 Meppen, Germany

Legal status: public

Total budget: EUR 22 733.20

Toerisme Veluwe Arnhem Nijmegen BV

Name: Toerisme Veluwe Arnhem Nijmegen BV

Address: Dorpsstraat 14 - 20, 6661EK Elst, Netherlands

Legal status: public

Total budget: EUR 52 164.00

Grafschaft Bentheim Tourismus e.V.

Name: Grafschaft Bentheim Tourismus e.V.

Address: van-Delden-Str. 1-7, 48529 Nordhorn, Germany

Legal status: public

Total budget: EUR 38 157.00

Partners map

Partners and Projects info

EUREGIO

Limitless Tourist Innovation (GTI)

Partners and Projects info

Stichting Marketing Oost

Limitless Tourist Innovation (GTI)

Partners and Projects info

Emsland Touristik GmbH

Limitless Tourist Innovation (GTI)

Partners and Projects info

Münsterland e.V.

Limitless Tourist Innovation (GTI)

Partners and Projects info

Stichting Achterhoek Toerisme

Limitless Tourist Innovation (GTI)

Partners and Projects info

Stichting Toerisme Gelderland

Limitless Tourist Innovation (GTI)

Partners and Projects info

Tourismusverband Osnabrücker Land e.V.

Limitless Tourist Innovation (GTI)

Partners and Projects info

Gesellschaft zur Förderung des Emsland Tourismus mbH

Limitless Tourist Innovation (GTI)

Partners and Projects info

Toerisme Veluwe Arnhem Nijmegen BV

Limitless Tourist Innovation (GTI)

Partners and Projects info

Grafschaft Bentheim Tourismus e.V.

Limitless Tourist Innovation (GTI)

Lead partner

Project partner

Summary

Project name (EN): Limitless Tourist Innovation (GTI)

Project name (NL): Grenzeloze Toeristische Innovatie (GTI)

Project acronym: Grenzeloze Toeristische Innovatie (GTI)

Project start date: 2015-07-01

Project end date: 2019-06-30

Project status: closed

Total budget/expenditure: EUR 4 871 224.59

Total EU funding (amount): EUR 2 231 000.00

Co-financing sources:

ERDF: Amount, EUR 2 231 000.00.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Germany - The Netherlands

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-08-24

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

179 / 179 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

3 182 / 3 182 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (https://www.deutschland-nederland.eu), or a website directly linked from it, on 2021-11-17, 2023-01-18 and 2024-03-11. Fields project name, description and achievement (from 98 projects) translated from German and Dutch into English using the European Commission's eTranslation machine translation service.

The projects which fields include an eTranslation English text are the ones with the following acronyms: Agro&Climate, Arbeitsmarkt in Grenzregionen D-NL, Arbeitsmarkt Nord - Arbeidsmarkt Noord, Bereikbaarheid via Lucht, berkeln 2018-2020, BiK: Bionica in het MKB, BioÖkonomie - Grüne Chemie, BioÖkonomie im Non-Food-Sektor, Bio-TecH2, Bürgerbus Nordhorn-Denekamp, COASTS, Dachprojekt Arbeitsmarkt - Koepelproject arbeidsmarkt, De Ler(n)ende Euregio doet het!, DigiPee, Doppelte Qualifizierung = doppelte Chancen, DruIDE, Durch Neugier Lernen, EMMA, Energieneutrale Mikroschadstoffeliminierung, EnerPRO, Entwicklung Lichtsysteme / Ontwikkeling verlichtingsysteem, EUREGIO Güterkorridor, Euregionale Dag, EuregioNetzwerk Industriekultur, Gärtners Grüner Daumen, GPT Bad Nieuweschans 2017+, Grenzeloze Toeristische Innovatie (GTI), Grenzen bewegen, Grenzenlos Moor - Grenzeloos veen, Grenzkultur – Grenscultuur, Grenzübergreifende Ökologische Verbindung / Grensoverschrijdende ecologische verbinding, Grenzübergreifendes Kulturnetzwerk Naturpark Moor-Veenland, Grenzüberschreitende Zusammenarbeit: Hansestädte, Groen Goud, Groene Kaskade, Het verhaal van oorlog en vrijheid zonder grenzen - Die Geschichte von Krieg und Freiheit ohne Grenzen, ID3AS, In het Spoor van de Oranjes / Auf den Spuren der Oranier, Innovationen - von der Natur inspiriert, Intelligent lichtsysteem - Intelligentes Lichtsystem, Jüdisches Leben im Grenzraum, Kanalallee Denekamp – Nordhorn, KI-AGIL, Kulturgeschichte Digital / Cultuurgeschiedenis verdigitaald, Laserabtrag lokaler Fehlstellen, Laser-Fertigung in KMU, Laser-Fertigungstechnik, Leren zonder grenzen, MINT LAB auf Schlössern / in kastelen, MOVERO, Nachbarsprache & buurcultuur, Nachhaltige Umweltbildung BildungsBerkel, Natur- und Waldbrandprävention/Natuur- en Bosbrandpreventie, Net(z)werk+, Netzwerk zirkuläre Bioökonomie, Ohne Grenzen - Zonder Grenzen 2.0, PERSPEKTIVE 360°, Qualifikation in Waldarbeit und Landschaftspflege - sicher, mobil und zukunftsfähig, Rahmenprojekt Priorität I+II ermn, Rahmenprojekt Priorität II, Rahmenprojekt Priorität II EUREGIO, RheijnLand.Xperiences, SAVE - SAmen Voor de Energietransitie, SMOVE, SpoorRegio / SchienenRegio, Spreek je buurtaal - Sprich deine Nachbarsprache, Stadtbildpflege 2.0 / Onderhoud openbare ruimte 2.0., Taal verbindt / Sprache verbindet, Task Force Wärme - WiEfm 2.0, Tumorceldetectie in lymfeknopen, Wachstum und Entfaltung zur grenzüberschreitenden Agropole, Wasserqualität – Waterkwaliteit, Wasserrobuste Städte, Watten-Agenda, Watten-Agenda 2.0, WiEfm, Zicht op heden en verleden, Zorg verbindt, Zorg: korter, sneller, beter, BEL AIR, B-R(H)APSODIE - (B-RAP), DigiPro, FOOD 2020 - Phase II, GEP digital, GIP ermn 2020, GIP EUREGIO, GIP Extra ERW, H2Watt, Leonardo da Vinci Innovation (werktitel), MINT LAB auf Schlössern in kastelen, Regional Skills Labs, ROCKET Reloaded, SHAREuregio Smart Production, Stadtbildpflege 2.0 / Onderhoud openbare ruimte 2.0., The Green & Blue Rhine Alliance, Unterrichtsmaterial D-NL / Lesmateriaal D-NL and Wasserrobuste Städte.

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Limitless Tourist Innovation (GTI)

Description

Thematic information

Partners (10)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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