Project - Uptake of the Product Environmental Footprint across the MED agrofood regional productive systems to enhance innovation and market value

Description


Description (EN): Next neutralization of all existing environmental certification schemes in EU with 1 single Product Environmental Footprint (PEF) will change Internal Market rules, strategies to consumers & the way of introducing green innovations in industrial supply chain. Agrofood is highly exposed to this change, being affected by an high use of natural resources (energy, water..)& DG-ENV has just provided specific environment benchmarks for a list of agrofood products defining – in the perspective of EU Reg, what is sustainable & not. This is a challenge for MED where agrofood is the 1° economic pillar & is all over a RIS3: if no measures towards PEF-compliance production are spread, MED agrofood sector could suffer a breakdown in competitiveness. PEFMED aims to test the PEF-compliance distance-to-target in 9testimonial MED agrofood clusters & supply chains (100 companies) upon a range of products, with the final aim of (1) foster targeted systemic ecoinnovation interventions to green the agrofood sector (also galvanizing the RIS3 goals related to innovation in agrofood industrial production) & 2)raise the market value of PEF-compliant productions, combining PEF standards with endogenous socio economic footprint aspects. 1 pioneering operational methods & 9 LCA-based stress tests report are produced in the 9 pilot agrofood systems, while 1 trasnferability is assured by 1 transnational Community of Practices to embed PEF territory-based method & knowledge vouchering to new 9 clusters.
Description: L’annoncé neutralisation de tous processus de certification environnementale dans UE par1seul outil Empreinte Environnementale du Produit(EEP), va changer les règles du Marché, les stratégies de ventes, et la façon d’introduire innovations verts dans la chaîne d'approvisionnement.L’Agroindustrie,grande utilisatrice de ressources naturelles(énergie, eau..),est fortement touchée par ces changements. DG-ENV vient de fournir, par benchmark environnementaux, des références pour 1liste de produits alimentaires, pour définir qui est durable et qui pas, dans perspective de règlement EU.Ceci est 1défi pour le MED, où l'agroalimentaire est 1er pilier économique&est toujours 1RIS3:si aucune mesure est prise via EEP, le secteur agroalimentaire de la zone MED pourrait souffrir d’1 crise de compétitivité. PEFMED a pour but de tester la pertinence du EEP dans 9MED clusters agroalimentaires-services logistiques (100 PMEs) sur 1gamme de produits.Objectif final est 1)promouvoir la diffusion d’écoinnovation systémiques ciblées qui rendront le secteur + vert, 2)augmenter la valeur ajoutée des produits à la bonne EEP, combinant les EEP standards avec les empreintes socio-économiques propres des produits.1méthode opérationnelle pionnière & 9rapports de tests basés sur ACV sont produits dans 9systèmes agroalimentaires pilotes, alors qu’1outil transférable est assuré par 1Communauté transnationale de pratiques, pour transférer la méthode EEP basée sur l’impact du territoire aux 9nouveaux clusters.
Expected Results (EN): 1 9 LCA-based stress tests report delivered for the concerned MED pilot agrofood systems : Result category: TECHNICAL REPORT of THE PILOT ACTIONS. Giving the scope of sizing the agrofood clusters posture under the light of the forthcoming EU environmental standards for agrofood production , 9 stress tests (PEF REPORTS delivered) to check the application of the PEFMED operational methodology based on LCA in specific regional agrofood clusters / supply chains are conducted by the partnership in 9 MED regions within a range of agrofood product groups (obviously among those shortlisted & tested by the European Commission between 2014-2015 and for which environmental life-cycle results are available). The 9 target MED regions are: IT: Apulia & Lombardy; FR: Rhône Alpes & PACA; ESP: Cataluña & Andalucía; POR: Alentejo; GR: Thessalia; SI: Zahodna. Products range (among those the stress tests will be chosen) are: Olive oil, Packed water, Meat (bovine, pigs, sheep), Wine, Beer, Coffee, Dairy, Feed for food-producing animals) . 100 agrofood companies (estimated value) within the 9 systems directly involved . according to each clusters' PEF-compliance report, 9 sets of strategies to push "worst in class" productions towards PEF-compliance & explore market potential of "best in class" productions provided for each pilot cluster & supply chain with technology, organizative & market intelligence drivers to transform the 9 LCA-based stress tests reports in hints and strategies for ecoinnovation uptake & raise of cluster's value chain. According to the transnational networking activity implemented throughout the project by the innovative clusters and the interactions of key-players in agrofood (one of the key economic sectors of the MED area and often a RIS3), the final PEFMED position paper contains technical evaluations of the overall testing phase and measures for the uptake of PEF territory-based standards in MED area & to extend it to other product groups other than those assessed in the PEFMED pilot supply chains. The overall logic of the pilot actions (profiling supply chains & clusters point-zero following the tests in 9 territorial domains that leads to (a) ecoinnovation scenarios to line up with EU & (b) early-stage application of business plans to valorize PEF-compliant production) is assessed at transnational scale. Potentials & market barriers of MED supply chains & agrofood clusters towards the ownership of PEF requirements offer avenues to set policy & market horizons. Pilot cluster managers + S3 managers, together with the partner and with the participation of delegates of the ETP Food for Life and DG-ENV work out a final position paper containing technical evaluations analyzed under the light of some thematic Key Performance Indicators deriving by the Innovation Union Scoreboard. A joint vision to put in practice ecoinnovation & marketing strategies within the S3 as way to inspire national & regional innovation goals over the next years are part of the statement3 1 transnational Community of Practices interconnected and transferability of use cases to new clusters : Result category: TRANSFERABILITY. The goal is to transfer the PEFMED case studies outside the 9 pilot regions and multiply the number of further MED agrofood clusters/supply chains exposed to the PEFMED operational & to legitimize the PEFMED approach to the EU decision-making system. Transferability pursued by 3 thematic lines: POLICY UPTAKE AND LEGITIMIZATION: National roadmaps to pave the ground to a favorable policy and entrepreneurial context to extend the environmental footprint approach based on territorial domain characterizes & legitimation of the Mediterranean PEF oriented parameters by the ETP Food for Life (to address the technology agenda for innovation in the next years) & DG-ENV focus group (to contribute at shaping a MED friendly PEF Regulation from 2016). INNOVATION -IN-BUSINESS TRANSITION UPTAKE: Transfer PEFMED open innovation (diagnosis-to-business) method to embed the PEF standards by a core of innovative transferability & networking activities to facilitate leadership commitments by public & private stakeholders, changeover in environmental certification behaviors, business transition& large dissemination of successful case studies to inspire replication.. TECHNICAL & EMPOWERMENT UPTAKE: immediate application &replication of the PEF-territory based method by launching knowledge vouchers for a preliminary territory based PEF assessment in 9 new supply chains / agrofood clusters belonging to MED regions1 : 2 : 3 : 4 : 5 :
Expected Outputs (EN): Point zero of MED agrofood sector upon PEF benchmarks*product category set by European Commission,Ecoinnovation and business strategies to anticipate EU market changes in environmental certification,Interaction schemes among key-players to streamline basics for PEFMED uptake & transferability,Transferability by PEFMED policy uptake and legitimization,Transferability by PEFMED innovation -in-business transition uptake,Transferability by PEFMED technical & empowerment uptake
Expected Outputs: Point zero of MED agrofood sector upon PEF benchmarks*product category set by European Commission,Ecoinnovation and business strategies to anticipate EU market changes in environmental certification,Interaction schemes among key-players to streamline basics for PEFMED uptake & transferability,Transferability by PEFMED policy uptake and legitimization,Transferability by PEFMED innovation -in-business transition uptake,Transferability by PEFMED technical & empowerment uptake

Thematic Information


Thematics: Agriculture and fisheries and forestry  Clustering and economic cooperation  
Specific Objective: To increase transnational activity of innovative clusters and networks of key sectors of the MED area
Thematic Objective: (1) strengthening research, technological development and innovation by:
Investment Priority: (1b) promoting business investment in R&I, developing links and synergies between enterprises, research and development centres and the higher education sector, in particular promoting investment in product and service development, technology transfer, social innovation, eco-innovation, public service applications, demand stimulation, networking, clusters and open innovation through smart specialisation, and supporting technological and applied research, pilot lines, early product validation actions, advanced manufacturing capabilities and first production, in particular in key enabling technologies and diffusion of general purpose technologies


Project Summary


Project name (EN): Uptake of the Product Environmental Footprint across the MED agrofood regional productive systems to enhance innovation and market value
Project name: Expérimentation de l'empreinte environnementale du produit à travers les systèmes productifs régionaux agroalimentaires MED afin d'améliorer l'innovation et la valeur de marché
Project acronym: PEFMED

Period: 2014-2020
Date of latest update: 2019-05-23

Web: https://interreg-med.eu/

Project start date: 2016-11-01
Project end date: 2019-07-31
Project status: Closed

Total budget/expenditure: EUR 2.438.360,51
European Union funding: EUR 2.072.606,43

ERDF budget: EUR 2.072.606,43

Project documents

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Partners Data


Lead Partner (EN): ENEA - Italian National Agency for New Technologies, Energy and Sustainable Economic Development (Roma)
Lead Partner: ENEA - Agence Nationale Italienne pour les Nouvelles Technologies, l'Energie et le Développement Economique Durable (Roma)
Address: Lungotevere Thaon di Revel 76, Roma, Italy
Legal status: public

Address: 340 KIFISSIAS AV., NEO PSYCHIKO, ATHENS, Greece
Legal status: private
Address: DIMIČEVA 13, LJUBLJANA, Slovenia
Legal status: private
Department: Spanish local staff belonging to DNV GL Southern Europe Region Assessment Department
Address: Parque de Negocios Mas Blau. Edificio Inbisa C/ Garrotxa 6-8, Pl. 3, Of. 1, El Prat de Llobregat. Barcelona, Spain
Legal status: private
Address: 100 Rue Pierre Bayle, Avignon, France
Legal status: private
Department: Sustainability and Social Responsibility
Address: Rua da Junqueira, 39 - Edifício Rosa - 1o Piso, Lisbon, Portugal
Legal status: private
Department: Research Development and Innovation Department
Address: VELáZQUEZ, 64 - 3o, Madrid, Spain
Legal status: private
Department: Research and Innovation
Address: 9, Boulevard Malesherbes, PARIS, France
Legal status: private
Address: Viale Pasteur, 10, ROME, Italy
Legal status: private

Partners Location


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