Development of a common branding scheme for the promotion of organic local products of the cross-border region

Programme 2007 - 2013 Greece - Bulgaria (EL-BG)

Date of latest update: 2021-04-06

Description

Description (EN):

Organic agriculture is a constantly growing sector in the EU and globally. It produces high quality products and provides numerous other public benefits, especially those in the area of environment, management of natural resources and viability of rural areas. Implementation of local development models based on development of endogenous resources, will allow the local communities to keep in the area the economic value of their production with the strong impulse at changing from traditional cultivation to organic. The production of organic products is supported by the European Union and the countries as a measure that can help in prevailing population in the region, in the creation of new job places and in improving the competitiveness of the cross border area. Local organic products can find their “economic place” which will enable them to survive in the market and to be re-evaluated, due to the fact that there is an evolving demand for more genuine products, produced in an environmentally friendly manner. The project aims at realizing an important aspect for local communities such as the straggle against the negative consequences of the traditional, competitive and cost effective cultivations. Through support to farmers, in order to improve their trading practices and produce local and quality products, with the most limited environment negative impacts, local communities will have real reimbursable benefits. The branding scheme will be developed through the establishment of a cross-border partnership and relevant networking for the promotion of organic agriculture and sustainable development in the region and the improvement of trading practices of organic products, thus triggering economic activities that will lead to economic and social prosperity of the region. The project will result in the formulation of a strong physical and virtual network activated at both local and interregional level covering a great part of the cross border area for the promotion and diffusion of innovative knowledge, to safeguard organic business actors competitiveness within the global context by improving their trading capacity, the establishment of a commonly applicable strategy and branding scheme for the promotion of innovation in the areas of quality, assurance and marketing for organic agricultural products of the cross border area. The project will improve local organic business actors management skills and overall efficiency in all activities related to quality assurance and product trading. The networking and interaction with the technical and academic experts of the partnership will enable access to innovative knowledge on trading methods. The establishment and adoption of the common branding scheme will enable the farmers to achieve competitive advantage, improve quality of services and products and gain access to new markets.

Website: http://www.greece-bulgaria.eu/

Expected Results (EN):

on in the areas of quality, assurance and marketing for organic agricultural products of the cross border area. The project will improve local organic business actors’ management skills and overall efficiency in all activities related to quality assurance and product trading. The networking and interaction with the technical and academic experts of the partnership will enable access to innovative knowledge on trading and production methods. The establishment and adoption of the common branding scheme will enable the farmers to achieve a relevant competitive advantage, improve quality of services and products and gain access to new markets. Furthermore the project is expected to result in the improvement of the farmers' know how and to contribute to their socio-economic position. By that the whole region and especially the rural areas of the cross border region will benefit and their long term sustainability will be ensured.

Thematic information

Rural and peripheral development SME and entrepreneurship Agriculture and fisheries and forestry

Partners (6)

Lead Partner: ΔΙΚΤΥΟ ΒΙΟΛΟΓΙΚΩΝ ΠΡΟΙΟΝΤΩΝ

Address: 1, Morichovou sq., 54625 Thessaloniki, Greece

Legal status: n/a

Община Девин

Name: Община Девин

Address: 1, Drujba str., 4800 Devin, Bulgaria

Legal status: n/a

ΑΡΙΣΤΟΤΕΛΕΙΟ ΠΑΝΕΠΙΣΤΗΜΙΟ ΘΕΣΣΑΛΟΝΙΚΗΣ

Name: ΑΡΙΣΤΟΤΕΛΕΙΟ ΠΑΝΕΠΙΣΤΗΜΙΟ ΘΕΣΣΑΛΟΝΙΚΗΣ

Address: University Campus, Administration Building, 54124 Thessaloniki, Greece

Legal status: n/a

ΔΗΩ - ΟΡΓΑΝΙΣΜΟΣ ΕΛΕΓΧΟΥ ΚΑΙ ΠΙΣΤΟΠΟΙΗΣΗΣ ΒΙΟΛΟΓΙΚΩΝ ΠΡΟΪΟΝΤΩΝ

Name: ΔΗΩ - ΟΡΓΑΝΙΣΜΟΣ ΕΛΕΓΧΟΥ ΚΑΙ ΠΙΣΤΟΠΟΙΗΣΗΣ ΒΙΟΛΟΓΙΚΩΝ ΠΡΟΪΟΝΤΩΝ

Address: 1ST KARATASOU STR,, 54626 Thessaloniki, Greece

Legal status: n/a

ΙΔΡΥΜΑ ΤΕΧΝΟΛΟΓΙΑΣ ΚΑΙ ΕΡΕΥΝΑΣ

Name: ΙΔΡΥΜΑ ΤΕΧΝΟΛΟΓΙΑΣ ΚΑΙ ΕΡΕΥΝΑΣ

Address: 1 st Morihovou Sq., 54625 Thessaloniki, Greece

Legal status: n/a

Сдружение "Съвремие"

Name: Сдружение "Съвремие"

Address: 5 “Kiril i Metodij” Street, 2800 Sandaski, Bulgaria

Legal status: n/a

Partners map

Partners and Projects info

Община Девин

Development of a common branding scheme for the promotion of organic local products of the cross-border region

Partners and Projects info

Aristotle University of GR122 (Thessaloniki)

Development of a common branding scheme for the promotion of organic local products of the cross-border region

Partners and Projects info

ΔΗΩ - ΟΡΓΑΝΙΣΜΟΣ ΕΛΕΓΧΟΥ ΚΑΙ ΠΙΣΤΟΠΟΙΗΣΗΣ ΒΙΟΛΟΓΙΚΩΝ ΠΡΟΪΟΝΤΩΝ

Development of a common branding scheme for the promotion of organic local products of the cross-border region

Partners and Projects info

INSTITUTE OF TECHNOLOGY AND RESEARCH

Development of a common branding scheme for the promotion of organic local products of the cross-border region

Partners and Projects info

ΔΙΚΤΥΟ ΒΙΟΛΟΓΙΚΩΝ ΠΡΟΙΟΝΤΩΝ

Development of a common branding scheme for the promotion of organic local products of the cross-border region

Partners and Projects info

Association "Savremie"

Development of a common branding scheme for the promotion of organic local products of the cross-border region

Lead partner

Project partner

Summary

Project name (EN): Development of a common branding scheme for the promotion of organic local products of the cross-border region

Project acronym: BIO BRAND

Project start date: 2011-03-14

Project end date: 2013-03-13

Project status: closed

Total budget/expenditure: EUR 522 600.00

Total EU funding (amount): EUR 444 210.00

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Greece - Bulgaria (EL-BG)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2015-12-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

104 / 104 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

408 / 408 (100%)

Notes on the data

Information provided by the programme and collected from programme's website

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Development of a common branding scheme for the promotion of organic local products of the cross-border region

Description

Thematic information

Partners (6)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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