Project -

Programme 2007 - 2013 Italy - Switzerland (IT-CH)

Date of latest update: 2022-03-21

Description

Description (IT):

Il progetto propone un'azione integrata di valorizzazione turistica del territorio transfrontaliero della zona del Cervino, in particolare per i comuni di Zermatt e Valtournenche, e comprende delle attivita di promozione a livello locale e la creazione di un marchio comune. Si vogliono inoltre rafforzare le sinergie tra le due stazioni approfittando della grande opportunita offerta dal comprensorio sciistico internazionale che permette dei legami rapidi per lo spostamento della clientela Valtournenche e Zermatt realizzeranno un'operazione di caratterizzazione della destinazione internazionale, per definire il posizionamento del Pays du Cervin sul mercato internazionale. Attorno a questo nuovo prodotto transfrontaliero si operera per rafforzare le relazioni tra i Comuni e gli operatori turistici, al fine di aumentare la competitivita del comprensorio internazionale con un processo di partecipazione alle decisini di sviluppo turistico sul medio e lungo periodo .

Description (EN):

The project proposes an integrated action to develop tourism in the area border zone of the Matterhorn, in particular the towns of Zermatt and Valtournenche and includes promotional activities locally and creating a common brand. We also want to strengthen the synergies between the two stations taking advantage of the great opportunities offered by the international ski area that allows for quick links the shift of customers Zermatt and Valtournenche put into effect a characterization of the target International, to define the positioning of the Pays du Cervin in the international market. Around this new product will work towards strengthening cross-border relations between the Municipalities and tour operators in order to increase the competitiveness of the district international participation in a process of decisini tourism development in the medium and long term.

Website (not verified): http://www.interreg-italiasvizzera.it

Thematic information

Institutional cooperation and cooperation networks Tourism

Partners (2)

Lead Partner: Comune Zermatt

Address: 3920 ZERMATT, Switzerland

Legal status: n/a

Lead Partner: Comune Valtournenche

Address: Piazza della Chiesa, 11028 VALLE D'AOSTA/VALL, Italy

Legal status: n/a

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Comune Zermatt

Partners and Projects info

Comune Valtournenche

Lead partner

Project partner

Summary

Project name (FR): Intégration du domaine touristique transfrontalier entre Valtournenche et Zermatt

Project acronym: LE PAYS DU CERVIN

Project start date: 2009-02-01

Project end date: 2011-07-31

Project status: closed

Total budget/expenditure: EUR 426 300.00

Total EU funding (amount): EUR 271 766.25

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Italy - Switzerland (IT-CH)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2013-09-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

143 / 143 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

709 / 709 (100%)

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