Project -

Programme 2007 - 2013 Italy - Switzerland (IT-CH)

Date of latest update: 2022-03-21

Description

Description (EN):

This project involves the design, development and commercialization of offer cross-border cultural tourism routes in South Tyrol and in the canton of Grisons. Part of this project also includes the development of the cultural program exists in South Tyrol, as well as the elaboration of an offer of cultural routes in the Grisons, on the basis of South Tyrol model. The primary objectives of the project are present in South Tyrol Grisons as a cultural landscape with a long common history, a tangle of traditions and sharing linguistic roots, as well as the positioning of both regions as cultural destinations. The partners are convinced that these objectives can be achieved through a joint development project with marketing strategies and communication shared border and the creation of packages booked by the customer.

Description (IT):

Il presente progetto prevede l'ideazione, la realizzazione e la commercializzazione di un'offerta transfrontaliera di percorsi turistico-culturali in Alto Adige e nel Cantone dei Grigioni. Parte di questo progetto include, inoltre, lo sviluppo del programma culturale esistente in Alto Adige, cosi come l'elaborazione di un'offerta di percorsi culturali nei Grigioni, sulla base del modello altoatesino. Gli obiettivi primari del progetto sono la presentazione dell'Alto Adige e dei Grigioni come paesaggio culturale con una lunga storia comune, un intreccio di tradizioni e la condivisione di radici linguistiche, cosi come il posizionamento di entrambe le regioni quali destinazioni culturali. I partner sono convinti che questi obiettivi possano essere raggiunti attraverso uno sviluppo congiunto del progetto, con strategie di marketing e comunicazione condivise e la creazione di pacchetti transfrontalieri prenotabili dal cliente.

Website (not verified): http://www.interreg-italiasvizzera.it

Thematic information

Cultural heritage and arts Tourism

Partners (3)

Lead Partner: Ferienregion Graubünden

Address: 7000 COIRA, Switzerland

Legal status: n/a

Lead Partner: ALto Adige Marketing S.C.P.A

Address: Piazza Parocchia 11, 39100 BOLZANO/BOZEN, Italy

Legal status: n/a

CANTONE GRIGIONI

Name: CANTONE GRIGIONI

Address: 7000 COIRA, Switzerland

Legal status: n/a

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Partners and Projects info

Ferienregion Graubünden

Partners and Projects info

CANTONE GRIGIONI

Partners and Projects info

ALto Adige Marketing S.C.P.A

Lead partner

Project partner

Summary

Project name (IT): Vivere la cultura: percorsi turistici integrati

Project acronym: Vivere la cultura

Project start date: 2010-09-01

Project end date: 2013-08-31

Project status: closed

Total budget/expenditure: EUR 217 300.00

Total EU funding (amount): EUR 127 230.00

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Italy - Switzerland (IT-CH)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2013-09-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

143 / 143 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

709 / 709 (100%)

Notes on the data

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Description

Thematic information

Partners (3)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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