Co-creating Recipes for Accessible and Inclusive Tourism

Programme 2021 - 2027 Interreg VI-A Italy-Croatia

Date of latest update: 2024-01-05

Description

Description (EN):

In order to contribute to the diversification of touristic offer in cities of Fermo and Trogir, CReAIT introduces a small-scale social innovation, which ensures the use and the enjoyment of tourism irrespectively of the capability, status of conditions of tourist, also tackling the phenomenon of seasonality. CReAIT aims to co-create touristic experiences and itineraries based on Accessible and Inclusive (AI) tourism, bringing together voices from tourism operators, tourists with special needs and local communities of Fermo and Trogir. CReAIT engages these key stakeholders in the: - co-design of a set of AI “recipes" to integrate the touristic offer with additional contents and services; - organization of a set of AI “ingredients” as assets (digital, tangible, intangible, etc.) to implement the recipes on the selected sites; - definition of an Action Plan supporting policy makers to achieve a wider diffusion of AI tourism. CReAIT produces outputs targeting the key stakeholders: joint awareness and engagement campaign, training sessions on AI and co-creation, tested set of recipes of Ai tourism, Cross-Border Action Plan. The main changes expected by CReAIT refer to: - Lowered local vulnerability to tourism thanks to new AI touristic assets able to cover an underestimated market niche; - Wider diffusion of alternative and special interest tourism, thanks to the broader access to cultural heritage of vulnerable people. CReAIT exploits bottom-up, place-based and locally driven approaches as participatory framework that define the principle of inclusive tourism, able to promote the target sites as AI tourism destination. Building on existing knowledge, CReAIT goes further and brings new forms of accessibility co-created by people with special needs, who become the main contributors for the CReAIT recipes. Thus allows the target sites to become more accessible and able to attract a category of visitors willing to travel throughout the year and not only in certain periods.

Expected Achievements (EN):

To engage key actors to initiate a process of social innovation in 4 selected sites throught raising awareness and knowledge on AI Tourism as well as attitude and skill on co-creation processes. To co-create recipes of AI tourism as integrated touristic experiences and itineraries, exploiting the 4 selected sites and related communities.

Website: http://www.cooss.it

Thematic information

ICT and digital society Tourism Social inclusion and equal opportunities

Priority: (VI-A_I-Hr_4) Culture and tourism for sustainable development

Priority specific objective: RSO4.6. Enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation

Priority policy objective (Interreg specific objective): PO4 A more social and inclusive Europe implementing the European Pillar of Social Rights

Type of intervention: 165 Protection, development and promotion of public tourism assets and tourism services

Partners (4)

Lead Partner: Cooperativa Sociale COOSS Marche Onlus Soc. Coop. p.a.

PIC (Participant Identification Code): 999631464

Partner’s ID if not PIC: 00459560421

Department: Research and Training Department

Address: Saffi, 60121 Ancona, Italy

Department address: Saffi, 60121 Ancona, Italy

Legal status: public

Organisation type: Interest groups including NGOs

Website: http://www.cooss.it

Total budget: EUR 91 240.00

Partner’s programme co-financing: EUR 91 240.00

Partner’s programme co-financing rate: 80.00%

GBER schemes / de minimis:

Comune di Fermo

Name: Comune di Fermo

Department: Servizio Politiche Comunitarie e Progetti Speciali

PIC (Participant Identification Code): 950541995

Partner’s ID if not PIC: 00334990447

Address: Via Mazzini, 63900 Fermo, Italy

Department address: Via Mazzini, 63900 Fermo, Italy

Legal status: public

Organisation type: Local public authority

Website: http://www.comune.fermo.it

Total budget: EUR 51 329.00

Partner’s programme co-financing: EUR 51 329.00

Partner’s programme co-financing rate: 80.00%

GBER schemes / de minimis:

Grad Trogir

Name: Grad Trogir

PIC (Participant Identification Code): 937255323

Partner’s ID if not PIC: 84400309496

Address: Trg Ivana Pavla II, 21220 Trogir, Croatia

Legal status: public

Organisation type: Local public authority

Website: http://www.trogir.hr

Total budget: EUR 38 225.00

Partner’s programme co-financing: EUR 30 580.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 7 645.00

Cluster za eko-društvene inovacije i razvoj CEDRA Split

Name: Cluster za eko-društvene inovacije i razvoj CEDRA Split

PIC (Participant Identification Code): 942529310

Partner’s ID if not PIC: 28468861666

Address: Ruđera Boškovića , 21000 Split, Croatia

Legal status: private

Organisation type: Interest groups including NGOs

Website: http://www.cedrasplit.hr

Total budget: EUR 68 780.00

Partner’s programme co-financing: EUR 55 024.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 13 756.00

Partners map

Partners and Projects info

Social Cooperative COOSS Marche Onlus

Co-creating Recipes for Accessible and Inclusive Tourism

Partners and Projects info

COMUNE DI FERMO

Co-creating Recipes for Accessible and Inclusive Tourism

Partners and Projects info

City of Trogir

Co-creating Recipes for Accessible and Inclusive Tourism

Partners and Projects info

Cluster for Eco-Social Innovation and Development CEDRA Split

Co-creating Recipes for Accessible and Inclusive Tourism

Lead partner

Project partner

Summary

Project name (EN): Co-creating Recipes for Accessible and Inclusive Tourism

Project acronym: CReAIT

Project ID: ITHR0400167

Project start date: 2023-07-01

Project end date: 2024-12-31

Project status: ongoing

Total budget/expenditure: EUR 249 574.00

Total EU funding (amount): EUR 199 659.20

Total EU funding (co-financing rate): 80.00%

Co-financing sources:

ERDF: Amount, EUR 199 659.20. Co-financing rate, 80.00%.

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Deliverables:

CReAIT Information Campaign
#TAKEACTION4AItourism
Let’s find together the recipes
Toolkit on AI Tourism
Final Report of Training Sessions on AI Tourism
Toolkit on co-design, co-creation and co-development
Final Report of Training Sessions on Co-creation
CReAIT Editorial Plan
Reports of CReAIT co-creation sessions
Booklets of the 8 CReAIT recipes
Cross-border Programme of CReAIT recipes
Implementation Report of the CReAIT recipes
CReAIT Cross-Border Action Plan
Promotional Campaign of AI Tourism Recipes

Contribution to wider strategies and policies:

EUStrategyAdriaticIonianRegion: Sustainable tourism represents the 4th pillar of the EUSAIR, including as strategic objectives:
- the diversification of the macro-region's tourism products and services through research and development in the service of improvement of SMEs performance and growth-diversification, development of sustainable and thematic routes, and fostering Adriatic-Ionian cultural heritage;
- the sustainable and responsible tourism management for the improvement of the quality and innovation of tourism offer and de-seasonalisation through training, education and skills in the field of tourism businesses and development of networks of sustainable tourism businesses and clusters.
Under EUSAIR’s pillar 4, a number of seven flagship projects have also been designed, to be possibly embedded within national and CNC Programmes for the 2021-2027 period; three of these projects target tourism diversification, while four are focusing on a more sustainable and responsible tourism.
CReAIT contributes significantly to the priorities set out by the EUSAIR strategy, addressing both to the diversification of the macroregional tourism along with tackling seasonality of tourism demand (P4/SO1) and to the enhancement of the inclusive tourism capacities of the tourism actors.
CReAIT will foster the creation of diversified and co-created services that can be vehicles for attracting more and different types of tourists, prolonging the touristic season and attracting visitors, thereby creating new business opportunities and more jobs in the two involved cities and beyond.
EuropeanGreenDeal CReAIT contributes to the EU Green Deal representing an experiment in innovation aimed at integrating the objectives and the approaches of the EU Green Deal in the green transformation of the tourism ecosystem, making them more oriented towards sustainability and inclusiveness.
Starting from consideration that sustainability and inclusiveness are mutually reinforcing, CReAIT embraces the EU green Deal approach, contributing to:
- it establishes a place-based approach where tourism initiatives are strengthened by the transformative potential of social innovation. It fits within the broader need for a new approach to European innovation policy: based on an internally driven “green deal” locally-oriented process;
- it tests a vision in line with bottom-up experiments based on local strengths and aimed at merging the voices of different key local stakeholders.
Other: TERRITORIAL AGENDA 2030.
The priorities spelled out in the Territorial Agenda 2030 are supported by pilot actions, one of which is named “SMALL PLACES MATTER: Understanding how small places can boost their role for the development of a wider territory. The Pilot Action aims at finding new ways to strengthen the link between insights and momentum from bottom-up/local initiatives and top-down planning processes in relation to demographic change in small places and boosting their attractiveness to younger people either staying in the area or moving into it.
CReAIT takes inspiration from pilot action “SMALL PLACES MATTER” set out in the Territorial Agenda 2030, focusing on the vital role of small towns and villages in the development of integrated territorial development processes based on tourism initiatives strengthen cooperation between territories, which are key elements of putting the Territorial Agenda 2030 into action.
Other: EU STRATEGY FOR THE DANUBE REGION (EUSDR)
CULTURE and TOURISM represents the Priority Area 3 of the EUSDR, focusing on promotion of culture and Tourism and People to People Contacts. It includes as strategic priorities:
1. Protection, rehabilitation, and promotion of the Cultural heritage;
2. Promote sustainable tourism in the Danube Region and capitalize on EUSDR projects in the areas of culture, nature, and tourism;
3. Support for contemporary arts to tackle the impact of the pandemic crisis, through creative industries, innovation, and inter-sectorial specialization (COVID-19 recovery purpose).
CReAIT contributes significantly to the Priority Area 3 of the EUSDR, being a small-scale initiative that aims to promote cultural tourism by adding content to target sites that are inspired by existing cultural resources, making them accessible and inclusive to the widest possible target audience.
Other: EU STRATEGY FOR THE BALTIC SEA REGION (EUSBSR)
EUSBSR foresees the Policy Area (PA) “TOURISM”, aiming to reinforce the macro-region's cohesiveness through tourism.
PA Tourism actions include facilitating networking and clustering of tourism stakeholders, strengthening their tourism-related project initiatives and activities.
"CULTURE” represents anOther: PA pillar of the EUSBSR, including the promotion of region cultural and creative industries, as well as promoting and presenting region culture using the innovative force of culture for societal development.
CReAIT contributes significantly to the two priority areas set out by EUSBSR, exploiting tourism and culture as an opportunity for the societal development, providing small-scale interventions that can simultaneously ensure the widest participation and enjoyment of cultural contents and a strengthening of the tourism sector and the local economy.
Other: AGENDA FOR A SUSTAINABLE AND COMPETITIVE EUROPEAN TOURISM
It is the main EU strategic document on sustainable tourism. According to the Agenda, the main challenges in the domain are identified in the need for a “sustainable conservation and management of natural and cultural resources, minimizing resource use and pollution at tourism destinations including the production of waste, managing change in the interests of the well-being of the community, reducing the seasonality of demand, addressing the environmental impact of transport linked to tourism, making tourism experiences available to all without discrimination, improving the quality of tourism jobs”.
CReAIT contributes significantly to the main challenges set out by the Agenda for a Sustainable and Competitive European tourism, being precisely a small-scale initiative that aims to test an experiment in social innovation: 4 tourist sites are enhanced through activities, services and solutions co-designed by people with special needs. This process results in the creation of 8 tourism experiences (recipes) capable of being experienced by ALL, imbued on the concept of inclusiveness and non-discrimination.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-A Italy-Croatia

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-12-21

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

21 / 21 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

66 / 66 (100%)

Notes on the data

Data source: Programme's monitoring system (Jems) on 2023-12-21.

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Co-creating Recipes for Accessible and Inclusive Tourism

Description

Thematic information

Partners (4)

Partners map

Summary

Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

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